What was the scope of their involvement?
We retain Blue Array on an ongoing basis for a certain amount of monthly support for the continual refinement of our SEO strategy, as well as the development of new initiatives. For example, in our most recent strategic initiative with them, they developed SEO strategies to launch our new insurance website for small businesses in the U.S.
A key element in our ongoing SEO strategy is understanding the demand on our website for the different types of insurance coverage by trade industry. If we note a certain amount of demand in a particular area, we’ll supply Blue Array with keywords, and they’ll research that organic market to determine the size of opportunity and competitiveness of individual keywords. That allows us to prioritize keywords and build out content surrounding them to maximize our site optimization.
What is the team composition?
We regularly communicate with three members of their team, including our account manager and Simon Schnieders [Founder, Blue Array SEO].
How did you come to work with Blue Array SEO?
My director worked with them while at another job, and she built a good relationship with them. She decided to partner with them again for Simply Business’ efforts.
What is the status of this engagement?
We started working with them in January 2016, and the engagement is ongoing.