What evidence can you share that demonstrates the impact of the engagement?
Our number of unique visitors has increased 400% since launching the new site. It’s helped us expand our reach immensely because we’re able to update the content and be more relevant in search results. The new site’s also been very dependable from a technical standpoint. We haven’t had a problem yet, even with the integrations we’ve done.
How did Blue Archer perform from a project management standpoint?
They’re highly responsive, friendly, and easy to work with. We’ve never proposed a suggestion that they turned down or told us they couldn’t do, and they work at a reasonable cost, which was critical for us as a nonprofit. When we initially took proposals for our site, we’d had a deadline in mind and everyone else told us it wasn’t feasible, but Blue Archer was willing and able to meet it. They’re efficient and on top of deadlines—they even kept us on task.
In terms of day-to-day communication, we keep in touch via email and the occasional phone call, although we met in person three times before they started building the website.
What did you find most impressive about them?
They made a good impression from the start because they were willing to listen and respond directly to our needs. We’ve developed a great working relationship because of that and because they’re so diligent with their work. For example, ever since the site launched, they’ve been incredible about communicating with us regarding site maintenance, whether it’s an SSL certificate update or a change to our SEO keywords.
Since the initial redesign, they’ve also partnered with us to solve other issues. We host a conference every year that’s listed on a separate site, so our users weren’t necessarily seeing images from the event. Blue Archer recognized our problem and built us a new conference page with a slideshow feature so we could make that content accessible to all of our users.
Do you have any advice for potential customers?
Be open and honest about all of your project goals, even the ones that aren’t necessarily vital. They have a way of making things happen that we didn’t think was possible. Had we not been totally transparent about what we wanted, we probably wouldn’t have been as happy with our results, because some of the features we wanted were dependent upon each other.