What evidence can you share that demonstrates the impact of the engagement?
I was brought on to help the company grow 40% year over year, but we are now effectively growing at 600% year over year. We have been able to grow because of some of the great partners we have brought on, new strategies, and there is a bike boom happening because of the pandemic. All things have come together for that perfect culmination to bring us to where we are.
In terms of some of the things they were able to provide for the value, we have able to rank on page one for E-bike which is one of the highest value terms and that was their work. It is one of the many huge wins that we have had with them. When you think of a term that is so broad, the price point we pay is nominal really.
Prior to that, we weren’t in the top five pages. Not to mention the other really critical terms that we are working with. We keep getting gains every single day and every week on positioning on really critical terms and that has been a huge win. The other part obviously is the great content that they have been able to help us with. Not only have they taken the content on our site and taken high-value blogs and made them better, but they have also been able to help us write really good blogs.
Other agencies would write a blog, but they would usually do it in a really poor vernacular, and it doesn’t necessarily represent the brand. There are a lot of gaps. What we have gotten in terms of content from Bliss Drive, 98% of it is good and then there is 2% where we have to make slight edits. That says a lot about the fact that they have taken the time to research the brand, to understand the brand, and to become more integrated with us and really write content that resonates with our audience and speaks accurately of the brand.
Their content is of great caliber. We are really impressed with the content they write for us. Some of those blogs have gotten some really positive reach and are just driving more entry-level traffic to the site to get people to learn more about us.
All in all, we have seen improved results in impressions, clickthrough rates, and obviously ranking and traffic to the site. Those are all good metrics when you are data-driven.
How did Bliss Drive perform from a project management standpoint?
We message them regularly and we really treat them like an extension of our team. They are on Slack like the rest of my team and we are all remote. I can just ping our PM and he is very quick to get us information, results, and details that we need. It is really easy to work with them.
We work closely with their team, and they are extremely responsive. What I loved about their team is that they have a project management tool so everything gets ticketed and makes it really easy to keep track. Their reporting is really robust and extremely well done. I get good information in a really organized way which is helpful. I also like the fact that they were willing to get on a platform like Slack for our team. They don’t use that personally, but they were willing to become one with our team and get on Slack for us. They make an effort to integrate with the client’s needs which I thought was great.
What did you find most impressive about them?
The fact they were able to integrate so well with the team and be so accessible to us, as well as make it feel like they are an extension of my team is something I sincerely value. As the head of a team and the head of a marketing department, any CMO would value that type of integration and seamless assimilation into a team. That has provided a lot of value because it is just so easy to work with them. In my experience, a make or break for any agency partner is when it is not so easy to work with them and they aren’t as accessible or if they are on a really regimented schedule or calendar and you can only talk to them at a specific time or in a specific way. That is not the case with the Bliss Drive team. That has provided us with a lot of value. It has allowed us to be really nimble with them and has given us a lot of peace of mind and comfort and just an ease of working relationship.
Are there any areas they could improve?
At this time, we are still pretty early on in the honeymoon phase, and I would say it has been great. In terms of improvements, I can’t say that I can think of anything at this moment.
Do you have any advice for potential customers?
I think the key is understanding the business goals and what you hope to gain from this partnership with Bliss Drive. If you don’t understand what SEO can provide and want to go into this partnership not knowing those critical KPIs that are aligned with SEO then there are going to be some hurdles. I have worked with clients that don’t have a good understanding of SEO and think that SEO is going to do wonders really fast. That isn’t the case because SEO is long-tail. You have to be patient, you have to do the work, and you have to be consistent. My advice is just to be patient but also to go it into knowing the goals that you hope to achieve. For me, I was very clear that my goal, first and foremost, was to rank on really high-value terms and they took that very seriously and that became a pillar goal for us going into this relationship. They were able to achieve that in less than six months. I don’t know that you could say that about an SEO company nowadays, especially with how quickly the Google algorithm is also changing, getting updated, and all the rollouts. From my perspective, that being a pillar goal and them hitting it in less than six months is a huge accolade and a testament to our partnership.