BlinkJar Media

BACKGROUND

Introduce your business and what you do there.

We’re a large healthcare practice with multiple locations throughout the Southeastern United States. I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BlinkJar Media?

We were looking to dive into and conquer digital media. We’re a growing small-to-mid-sized company and needed to begin to get our online and digital presence in order. We launched a website but had issues with broken links and SEO. We needed a partner to work with, get everything cleaned up, and move forward, making sure we had a strong digital presence, both for campaigns and brand reputation. We did have a social media presence that was managed internally and we wanted to expand.

SOLUTION

What was the scope of their involvement?

The collaboration started with the technical issues we were having on the site, namely broken links. It has evolved into BlinkJar Media being a digital marketing/media partner for us. We first reached out for help with getting the site to function at its full capacity. They helped us with SEO and, from there, we expanded the scope to include online search campaigns and efforts related to enhancing our presence. That included paid and organic search, Facebook adverts, blogging on our web page, and online reviews. They help us to drive traffic to the site and improve our ranking position.

We’re also putting in place some workflows for patients coming to our site, who are interested in securing an appointment or learning more. We capture their information and stay in contact, hopefully converting them. 

Finally, in terms of video production, we did our first piece a month ago: a commercial which will primarily be used for TV, but also online. It's a traditional 30-second spot for general branding. BlinkJar helped with scripting and on-site production. The launch is coming up and the whole process has been smooth.

What is the team dynamic? 

The process is collaborative. BlinkJar is new to us so we guide them and help them provide content so that we can arrive at what we’re looking for together. We are certainly asking a lot of questions, and getting help from them, while also providing what they need to execute the work in the best way possible.

We have weekly calls during which we discuss project updates and statuses. I’ve been in communication with around 5 people from BlinkJar. We go over a content calendar and work together with their team to make sure that any social media content being created is in-line with our focus. BlinkJar also write many of the new blog posts, but under our direction. They’re helping us build a microsite within the main site, and we’re working together on content for it.

How did you come to work with BlinkJar Media?

They were referred to us by a medical partner our company has a strong working relationship. I found out that she had done some work with BlinkJar, though to a lesser extent than we now have. 

I also knew one of the owners from a previous job. We had a long initial meeting which made me confident that they were knowledgeable and honest. I’d had some previous bad experiences with an agency but after meeting with the BlinkJar team, I felt good about the partner they could be to us.

What is the status of this engagement?

We started working with BlinkJar Media around June 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a few weeks of starting the partnership, all our links were working. Within a couple of months, we had our search rankings where we wanted them. They’re something we monitor closely, and we constantly tweak, add content, and tag things in a certain way as Google algorithms are always changing.  

Traffic to the site has increased, as have our search rankings. We also have more traffic to our Facebook pages, more success with campaigns, and events like pay-per-click.

How did BlinkJar Media perform from a project management standpoint?

We’ve had weekly calls for the last year, each around an hour long, where we discuss core key performance indicators and keywords. I feel that BlinkJar pay a great deal of attention to our account and are invested in our success.

They take calls from me at any time of the day and get the work done as soon as they can. The team is very responsive. 

What did you find most impressive about them?

The personal attention they give and their in-depth knowledge of the subject at hand. They’re very honest, extremely personal, and a true partner.

Are there any areas they could improve?

I can’t name any one area in which I think BlinkJar is lacking. We’re growing together and, as our needs evolve, BlinkJar’s expertise will have to as well. Continuing to look at metrics and improve numbers is definitely something we’re focused on. As this is our first year of working together, we’re trying to get a baseline number of where we stand. In year two we’ll continue to focus on growth, and how we want things to evolve.