What was the scope of their involvement?
What we wanted from them was a lot of research and study about our organization. They did stakeholder interviews and also interviews with various parts of the organization to better understand the needs and wants from a customer perspective, our member’s perspective, our volunteer’s perspective, our board members’ perspective, and also our association’s perspective. They took that information to help formulate a strategy on how the website should be created. They did a lot of usability studies because it is an e-commerce website, and we wanted to understand a good user flow, how the user comes to the website and actually converts and registers for a program, for a membership, or even for volunteering and donors.
So, there’s a lot of different angles that have to be looked at which is why they did their interviews from different points of view. This is very complex and complicated project from the YMCA perspective because we’re more than just a swim and gym.
We do a lot of community service, so we wanted to make sure the website could cater to all audiences. We also asked them to create and design a spec for the new website for us to hand off to our developers. Another part they agreed to help us with was the content auditing and the content development part of the website. There were six resources from Blink UX which included a project manager and two UX developers.
How did you come to work with Blink UX?
I came on right when they were selected, so I wouldn’t have too much context of the selection process. From my understanding, it was that we really wanted to work with someone who had the ability to be a part of our Open Y philosophy. We wanted to leverage a vendor that worked with multiple Ys, could transfer those skills and have the ability to share that information to other YMCAs. Blink worked with other Ys and was part of the Open Y philosophy that we’ve been trying to do with all our vendors.
How much have you invested with Blink UX?
[I can email you the information.]
What is the status of this engagement?
We started working with them in May 2016, and the project was completed in August 2016.