Evidence-Driven Design

Blink UX is a Seattle-based UX research and design firm specializing in digital products. Born out of the passion to make things easier to use, Blink UX was built on a foundation of science, design and the idea that every interaction can be made meaningful if designed with a deep understanding of human behavior.

Our Mission: MAKING TECHNOLOGY HUMAN Born out of the passion to make things easier to use, Blink UX was built a foundation of science, design and the idea that every interaction can be meaningful if designed with a deep understanding of human behavior.

Core values: At Blink, we possess great empathy. We are creative, passionate, collaborative, authentic and always act with integrity. Our client’s trust us, and we trust each other. We love what we do, we do what we love.

 
$25,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2000
Show all +
Seattle, WA
headquarters
  • 1011 Western Avenue, Suite 810
    Seattle, WA 98104
    United States
other locations
  • San Diego, CA 22434
    United States

Portfolio

Key clients: 

Amazon, Apple, Disney, Nike, Mastercard, Capital One, Google, Starbucks and Microsoft.

The YMCA of Greater Seattle engaged Blink to help increase community engagement and connection online. The objective was to achieve this by modernizing and personalizing the Y’s digital experience, while fully representing the Y’s mission and values.

The project began by interviewing stakeholders, doing in-branch interviews with users, and conducting a baseline usability study. From this, we learned about the YMCA and its mission, built consensus around business goals, and discovered how the existing site affects the people who use it. We then designed a prototype, conducted testing and made changes to the design based on feedback.

Our research revealed that in addition to issues around the ease of use, users were overlooking valuable content on the website. 

While restructuring the site, we were able to streamline the user’s experience and elevate previously overlooked content, resulting in a better user experience all around.

IoT Product: U by Moen

Moen approached us with an idea that had never been done before: create a digital shower experience that gives the user complete control over time, temperature, and how they begin their day.

Through our UCD process we helped Moen create a product that allows a user to wake up and turn on the shower from their phone with the shower knowing their personal preferences (temperature, etc). The shower will heat up to the desired temperature and then pause until you arrive, which helps decrease water waste. Once in the shower, users can restart the flow of water with the U by Moen shower controller on the shower wall. And then you take your perfect shower. There is also functionality to set a timer, so you don’t stay in the shower too long and it accepts dozens of presets, so the whole family can enjoy their personalized, perfect shower. 

"Blink was pivotal in enabling us to uncover consumers’ true needs, wants and desires in a Wi-Fi connected shower experience....

SAAS Product Suite Redesign: LogRhythm

LogRhythm, a leader in security intelligence and analytics, empowers organizations around the globe to rapidly detect, respond to, and neutralize damaging cyber threats. The company’s award-winning platform unifies next-generation SIEM, log management, network, and endpoint forensics and advanced security analytics. 

While powerful, its flagship desktop software was not as easy to use as the marketplace demanded, resulting in stagnating sales and significant support costs. The LogRhythm team approached Blink to help them expand its customer base and increase customer satisfaction by creating a web application with world-class user experience, balancing power, efficiency, and intuitiveness. 

Our finished product delivered significantly improved performance and user experience, including an innovative and intuitive search solution that allowed LogRhythm’s clients to confidently roll the system out to a much larger group of end users. The final product exceeded...

Reviews

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Strategy & Design for YMCA Website

"They did really great, especially when things were outside of scope. The project got very complex."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May - Aug. 2016
Project summary: 

Blink UX designed an e-commerce website, condensing several branch URLs into one comprehensive site. They worked on UX, UI, content development, and stakeholder research before providing a spec to developers.

The Reviewer
 
501-1,000 Employees
 
Seattle, Washington
Shawn Chang
Manager, YMCA of Greater Seattle
 
Verified
The Review
Feedback summary: 

Since Blink UX’s work, there’s been a 26% rise in users and a 25% rise in session engagement. They’re extremely adaptable, helpful, and will guide internal teams. They immerse themselves in the company’s philosophy and are generous with their time, even when it’s outside a project scope.

BACKGROUND

Introduce your business and what you do there.

YMCA of Greater Seattle is a non-profit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink UX?

We needed to launch a new website. They did a lot of our usability and UX/UI research before creating and designing the look and feel of our e-commerce website. The challenge that we proposed was to bring everything together. We had a very decentralized approach up until this point.

We had about 75+ rogue URLs or external websites and our job was to help aggregate all of them and bring everything to one website. We wanted users to look at one website and be able to not just think of one specific branch, but look at it as YMCA Greater Seattle across all 12 branches.

SOLUTION

What was the scope of their involvement?

What we wanted from them was a lot of research and study about our organization. They did stakeholder interviews and also interviews with various parts of the organization to better understand the needs and wants from a customer perspective, our member’s perspective, our volunteer’s perspective, our board members’ perspective, and also our association’s perspective. They took that information to help formulate a strategy on how the website should be created. They did a lot of usability studies because it is an e-commerce website, and we wanted to understand a good user flow, how the user comes to the website and actually converts and registers for a program, for a membership, or even for volunteering and donors.

So, there’s a lot of different angles that have to be looked at which is why they did their interviews from different points of view. This is very complex and complicated project from the YMCA perspective because we’re more than just a swim and gym.

We do a lot of community service, so we wanted to make sure the website could cater to all audiences. We also asked them to create and design a spec for the new website for us to hand off to our developers. Another part they agreed to help us with was the content auditing and the content development part of the website. There were six resources from Blink UX which included a project manager and two UX developers.

How did you come to work with Blink UX?

I came on right when they were selected, so I wouldn’t have too much context of the selection process. From my understanding, it was that we really wanted to work with someone who had the ability to be a part of our Open Y philosophy. We wanted to leverage a vendor that worked with multiple Ys, could transfer those skills and have the ability to share that information to other YMCAs. Blink worked with other Ys and was part of the Open Y philosophy that we’ve been trying to do with all our vendors.

How much have you invested with Blink UX?

[I can email you the information.]

What is the status of this engagement?

We started working with them in May 2016, and the project was completed in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since launch, we’ve had an increase of 26% new users from last year. Last year during the same time period we had 225,000 new users and this year was 350,000. We have more users and a 25% increase in average session engagement.

How did Blink UX perform from a project management standpoint?

They did really great, especially when things were outside of scope. The project got very complex in regards to working with multiple vendors at once. Being able to bring that complexity and new world to our culture and to our organization, they were able to navigate and work with us in the growing pains of trying to understand how to work with multiple vendors on a big project. We have a project manager intern, so we would just be using our Microsoft Suite for that.

What did you find most impressive about Blink UX?

They were very responsive. I felt like we were truly a team. They worked with us like they were a very small vendor, but I know they are a very reputable vendor. In regards to anything that was outside of scope in regards to the paper, they were always willing to help out. As a non-profit, we’re not resourced properly and never had a UX/UI agency to work with. They really hand held us all the way through to make sure that we were prepared for launch. They helped us understand what was needed even though it was something that was never on their plate.

Are there any areas Blink UX could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t think they were every late on anything.
  • 4.5 Cost
    Value / within estimates
    I think we had a very large discrepancy on cost in comparison to other vendors, but it was very warranted.
  • 5.0 Quality
    Service & deliverables
    They were willing to help us even in areas that they were never assigned to help us with.
  • 5.0 NPS
    Willing to refer