What was the scope of their involvement?
After we built the online platform, we contacted blend about making a new television commercial that could raise awareness about our product and company as a whole. We wanted it to be really high impact and different than traditional advertising most New Zealand banks use.
blend started off by learning about our business and brand. They conducted extensive interviews of myself, our CEO, and about six other people from the business loans, digital, and marketing teams to get a sense of who we are and what we do and stand for. Getting this outside perspective was interesting. From there, we spoke about the key messages the commercial should and the product’s points of differentiation to emphasize.
After working independently, blend came back with numerous creative ideas. They presented 5-6 distinct written scripts. All of them were out of the box, exactly like we asked for. We reviewed the options internally and picked our favorite.
We had a tight four-week timeline before filming the commercial in the US. blend prepared everything and mobilized the director, cast, crew, and production team. Finishing filming it in one day was a big ask, but they gathered an amazing crew and made it happen.
What is the team composition?
I worked with Matt (CEO, blend), Darcie (Chief Marketing Strategist, blend), and Charlie (Head of Production, blend).
How did you come to work with blend?
We found blend through a Google search for teams in California who could create this TV campaign. Based on their previous work, they made our shortlist. Two of my colleagues went out and met with the 4–5 different agencies. They felt blend stood out as the best option by far. The team had access to fantastic writers, directors, and producers who work as frequent partners, and secured commitments for our project. They enthusiastically and proactively got in touch with them and followed up. We really liked blend from the start, so we gave them the job.
What is the status of this engagement?
We worked with blend on this project from June–September 2018.