The go-to partner for lifestyle brands.

Blaze is the go-to partner for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. We have done it all before, failed, prevailed, and we know the difference. At Blaze, we put strategy back in PR.

Our media strategies are meaty, creative and on-point because they’re backed by a thoughtful process that considers the particular world of each brand.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1990
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SANTA MONICA, CA
headquarters
  • Blaze PR
    1427 THIRD STREET PROMENADE, SUITE 201,
    SANTA MONICA, CA 90401
    United States
    1.310.395.5050

Reviews

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Product Marketing & PR for Health & Beauty Supplement

"While Blaze may be a big, national agency, you still get the small boutique level of customer service."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2013 - Ongoing
Project summary: 

Blaze PR first created a branding and media strategy for an impending product launch. Serving now as the agency of record, efforts remain focused on further media coverage.

The Reviewer
 
11-50 Employees
 
Irvine, California
Director of Marketing, Health & Beauty Supplement
 
Verified
The Review
Feedback summary: 

Brand awareness continues to grow thanks in large part due to exponential growth in media coverage. Blaze functions seamlessly with internal stakeholders to advance goals and achieve favorable results. Uncompromising responsiveness (24/7) is another noteworthy strength.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at YouTheory, which is a line of health and beauty supplements that are manufactured and distributed globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blaze PR?

We were at the launch stage of a new product line and looking for a marketing and PR partner to help us with a national campaign. The key challenges were to increase brand awareness of the products and secure local and national media coverage.

SOLUTION

What was the scope of their involvement?

The first thing they did was help develop a media strategy and media kit. Blaze also helped develop our national media target list.

Blaze quickly became our agency of record for public relations and an integral part of our marketing communications team.

What is the team dynamic?

My regular point of contact is Matt Kovacs [President, Blaze PR] and we have an entire team of PR professionals that work behind the scenes building our brand through PR and social campaigns.

How did you come to work with Blaze PR?

I was referred to Blaze in 2013 and had worked on previous brands with some of their senior team members.

How much have you invested with them?

I prefer to not disclose financial information but will say that we are on a monthly retainer for marketing communication services.

What is the status of this engagement?

We started working together in the spring of 2013 and Blaze remains an integral part of our marketing and communications team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand was in its infancy stage when we started working with Blaze, and is now widely recognized as a global health and wellness company. Considerable media coverage was secured during the first year and it’s procurement has grown exponentially thereafter.

How did Blaze PR perform from a project management standpoint?

They’re detail oriented, reliable at managing deadlines and ensuring timely media deliveries. They’ve effectively become a member of our team.

While weekly telephone debriefs happened regularly at the beginning, nothing remains as formal. We can still expect quarterly updates summarizing media coverage.

What did you find most impressive about them?

Blaze is rare because they’re larger than most yet still capable of offering boutique-levels of customer service. The team is highly flexible and always willing to join a brainstorming session. They’re also proactive when it comes to reminders, which is especially important for press kit mailing, etc.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We can rely on them to remind us when something important is due, which is fantastic.
  • 5.0 Cost
    Value / within estimates
    It’s definitely a fair price considering the amount of senior management’s direct involvement.
  • 5.0 Quality
    Service & deliverables
    They’re an integral part of our team.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them to a colleague or friend.