SEO Services for Lead Generation Agency
- Conversion Optimization Marketing Strategy Search Engine Optimization
- Confidential
- Jan. 2019 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
- Advertising & marketing
- Netherlands
- 1-10 Employees
- Online Review
- Verified
Blauwr provides SEO services to a lead generation agency. They conduct keyword research, create content for landing pages, implement on-page and technical SEO improvements, and execute link building campaigns.
Blauwr has consistently delivered outputs on time, showcasing their systematic and organized project management approach. They've responded promptly to the client's needs, resolved issues proactively, and provided transparent and detailed reports. The team also communicates regularly through email.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Developer of Leadsquare.
Describe what your company does in a single sentence.
Lead generation via online websites
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Blauwr to accomplish?
- Online marketing
- Stategy
SOLUTION
How did you find Blauwr?
- Online Search
- Referral
Why did you select Blauwr over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Blauwr were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Certainly! The scope of the SEO project involved a comprehensive strategy to enhance the online presence and visibility of the company across various local markets. The primary focus was on creating and optimizing thousands of landing pages to target specific geographic locations and cater to local search queries. Key Deliverables:
- Keyword Research and Analysis:
- Conducted thorough keyword research to identify relevant and high-traffic local search terms.
- Analyzed competitor keywords to gain insights and identify strategic opportunities.
- Content Creation for Landing Pages:
- Developed a content strategy for each landing page, ensuring alignment with local SEO best practices.
- Created unique and engaging content tailored to specific geographic areas and targeted keywords.
- On-Page SEO Optimization:
- Implemented on-page optimization techniques, including meta title and description optimization, header tags, and URL structure improvements.
- Ensured proper keyword placement and density while maintaining natural and user-friendly content.
- Technical SEO Audits and Implementation:
- Conducted technical SEO audits to identify and address issues affecting website performance and search engine rankings.
- Implemented technical enhancements such as site speed improvements, mobile optimization, and schema markup.
- Local Business Listings and Citations:
- Verified and updated local business listings on platforms like Google My Business, Yelp, and other relevant directories.
- Ensured consistency of NAP (Name, Address, Phone Number) across all online platforms.
- Link Building Strategies:
- Developed and executed a targeted link-building strategy to acquire high-quality backlinks from authoritative local sources.
- Focused on building a diverse and natural link profile to strengthen the website's overall authority.
- Monitoring and Reporting:
- Implemented tools for tracking keyword rankings, website traffic, and user engagement.
- Provided regular reports and insights on the performance of the SEO efforts, highlighting achievements and areas for improvement.
- Conversion Rate Optimization (CRO):
- Analyzed user behavior on landing pages and implemented CRO techniques to improve conversion rates.
- A/B testing and optimization of calls-to-action to maximize lead generation.
- Continuous Optimization and Adaptation:
- Monitored search engine algorithm updates and adjusted strategies accordingly.
- Conducted regular reviews and updates to landing page content based on evolving trends and user behavior.
By delivering on these key components, the company aimed to not only boost organic search rankings but also generate quality leads through the optimized landing pages tailored for local SEO.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The success of the SEO project was measured through a range of key performance indicators (KPIs) and quantifiable outcomes:
- Increased Organic Traffic: Monitoring and tracking the overall increase in organic traffic to the website, specifically from the targeted local markets.
- Improved Keyword Rankings: Regularly checking and reporting on the improvement in keyword rankings for targeted local search terms, demonstrating enhanced visibility on search engine results pages (SERPs).
- Lead Generation Metrics: Analyzing the number of leads generated through the optimized landing pages, providing a direct correlation between SEO efforts and business outcomes.
- Conversion Rate Improvements: Measuring and documenting the percentage increase in conversion rates on landing pages, indicating the effectiveness of the implemented CRO strategies.
- Enhanced Local Presence: Monitoring the company's presence on local business listings and directories, ensuring accurate information and increased visibility in local search results.
- Backlink Profile Growth: Tracking the growth of the website's backlink profile, focusing on acquiring high-quality and relevant backlinks to strengthen domain authority.
- Technical SEO Performance: Assessing improvements in technical SEO aspects, such as site speed, mobile optimization, and overall website health, leading to better search engine performance.
- Positive Changes in User Behavior: Analyzing user engagement metrics, including time spent on pages, bounce rates, and click-through rates, to gauge the impact of content and design improvements on user experience.
- ROI and Cost per Lead: Calculating the return on investment (ROI) from the SEO campaign and determining the cost per lead, providing insights into the efficiency and profitability of the lead generation efforts.
- Competitor Benchmarking: Conducting regular benchmarking against competitors in local markets, assessing the company's position, and identifying areas of competitive advantage.
- Regular Reporting and Communication: Providing transparent and detailed monthly reports to stakeholders, showcasing progress against established goals and outlining future strategies.
By analyzing and presenting these measurable outcomes, the company could effectively demonstrate the tangible results of the SEO services, aligning with the overarching goal of generating leads through local SEO efforts.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management for this SEO initiative was characterized by a systematic and organized approach, ensuring the timely delivery of items and responsiveness to evolving needs. Here's an overview:
- Clear Project Timeline: The project kicked off with a well-defined timeline, outlining key milestones and deadlines for each phase of the SEO campaign.
- Regular Communication: The team maintained open and regular communication channels. Weekly or bi-weekly meetings were scheduled to discuss progress, address concerns, and adapt strategies based on feedback.
- Responsive to Needs: The team demonstrated a high level of responsiveness to emerging needs and challenges. They were flexible in adjusting strategies based on real-time performance data and feedback from stakeholders.
- Proactive Issue Resolution: Proactive identification of issues and prompt resolution were key strengths. The project management team actively monitored for any obstacles and took preemptive measures to address them before they could impact the project timeline.
- Collaborative Approach: Collaboration was a cornerstone of their project management style. Regular collaborative sessions involved stakeholders, SEO specialists, content creators, and technical experts to ensure a holistic approach to problem-solving.
- Adaptation to Changes: The team demonstrated agility in adapting to changes, whether they were external market shifts, algorithm updates, or internal feedback. This adaptability was crucial in ensuring the ongoing success of the campaign.
- Transparent Reporting: Transparent and detailed reporting was a priority. Regular reports were provided, offering insights into the performance of various SEO strategies, allowing for informed decision-making.
- Meeting Deadlines: Deliverables were consistently provided within the established timelines. The team's commitment to meeting deadlines helped maintain the project's momentum and overall success.
- Client Collaboration: The project management team actively sought input and collaboration from the client. Regular check-ins ensured that the client's needs and expectations were understood and addressed throughout the project lifecycle.
- Post-Implementation Evaluation: Following the implementation of various strategies, the team conducted post-implementation evaluations to assess the effectiveness of each tactic, allowing for continuous refinement and improvement.
In summary, the project management approach was characterized by a combination of organization, adaptability, and effective communication. The team's ability to meet deadlines, respond to needs, and maintain a collaborative atmosphere contributed to the overall success of the SEO campaign.
What was your primary form of communication with Blauwr?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
In summary, what made this company stand out was not just their expertise in individual SEO tactics but their ability to integrate these tactics into a cohesive and adaptable strategy. Their client-centric, collaborative, and results-driven approach has contributed to the project's success and made them particularly impressive in the competitive field of SEO services.
Are there any areas for improvement or something Blauwr could have done differently?
No, very happy with the services they provided.
RATINGS
-
Quality
5.0Service & Deliverables
"Blauwr delivered outstanding service, showcasing adaptability and a client-centric approach in their SEO project. Strong communication and impressive results made for an excellent overall experience."
-
Schedule
5.0On time / deadlines
"Consistently met deadlines with a commendable 4.8 out of 5 rating, ensuring a smooth and timely execution of the SEO project."
-
Cost
5.0Value / within estimates
"Blauwr provided excellent value for money with a rating of 5/5, demonstrating a strong return on investment for their comprehensive SEO services."
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Willing to Refer
5.0NPS
"I would recommend everybody to work with Blauwr
