Blask Agency

BACKGROUND

Please describe your company and position.

I am a department head at Eden Software Solutions

Describe what your company does in a single sentence.

Eden is a flexible workplace platform built to enable your teams to work wonders. Eden offers user-friendly workplace experience and people operations tools designed with the new world of work in mind. From room scheduling to desk booking, team safety to internal ticketing, or visitor management to deliveries, Eden’s tools allow teams to consolidate behind one integrated platform and build delightful employee experiences, no matter where your people work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blask Agency to accomplish?

• Website migration from WordPress to Webflow
• Homepage redesign based on the current brand guidelines
• On-page SEO optimization
• Site speed improvement

SOLUTION

How did you find Blask Agency?

Online Search

Why did you select Blask Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Blask Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Blask was engaged to migrate our website from WordPress to Webflow, with a strong focus on improving performance, on-page SEO, and overall user experience. The scope included a full technical migration, optimization of site speed, and implementation of SEO best practices across key pages. In parallel, Blask redesigned the homepage and several core pages, ensuring alignment with our existing brand guidelines while enhancing clarity and usability. Key deliverables included a fully functional Webflow website, improved loading times, optimized page structure and metadata, and refreshed high-impact page designs. The project was executed in a highly structured manner, with a clear process that enabled fast turnaround and measurable improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong, measurable improvements across key areas. Page load time was reduced from ~3.5s to under 1.5s, significantly improving performance and Core Web Vitals. Organic traffic increased by around 35% within three months, with several target keywords reaching the first page of search results.

User engagement also improved, with bounce rate dropping by ~20% and average session duration increasing by over 25%. Additionally, conversion rates on key pages grew by 15%, reflecting the impact of the redesigned layouts and improved UX.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blask managed the project in a highly structured and transparent way, with clear timelines, milestones, and regular updates throughout. All key deliverables were completed on time, often with quick turnaround on feedback and iterations. They were very responsive, proactive in addressing our needs, and flexible when adjustments were required.

What was your primary form of communication with Blask Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Blask was highly results-driven, focusing not just on design but on measurable performance improvements like SEO and speed. Their ability to align technical execution with business goals made them particularly valuable.

Are there any areas for improvement or something Blask Agency could have done differently?

No