What evidence can you share that demonstrates the impact of the engagement?
The video is our explainer front and center on the website. It’s had 1,000 plus views and is very well received. All of us senior executives use it in our email signature. If people want to know what it is, we send them the YouTube link, because within 60 seconds it says what we do. People say they get it and that’s what I wanted. I needed people to look at it, spend a minute, and have an understanding. He accomplished the objective.
Out of well over 1,000 views, I can attest to the fact that I have not had one person say they didn't understand. If I was keeping score, I’d say 1,000 people liked it and got it and none didn’t like it or didn’t get it. They nailed it.
How did BlairSammons.com perform from a project management standpoint?
I give Blair 9.5 out of 10. He is working as the project lead with outside influences. If he had direct control of all resources and they worked for him, I’d probably give him a 10 out of 10. He has to use his influence on other people who work for other companies. Going into it, you know there's a network of related and associated people that he’s working with. We communicated by text, email, and phone.
What did you find most impressive about them?
I’ve been in the marketing space 25 years. I’ve worked with other companies who have done explainer, short informational videos like this. I can certainly attest the fact that Blair and his team were the best I’ve ever worked with.
He’s very professional. He’s got a good brain and is a good man. Part of our culture is we like to work with people who are great. He fit with our culture because of his personality, his honor, his integrity, how he handles situations, how he communicates, is easy to work with, and how I can count on him. Those are all very important traits, because some agency people are not good people. He’s the complete opposite of that.
Are there any areas they could improve?
No. I know he’s evolving his portfolio. It’s amazing watching him build the breadth and depth of his skills. I guess my only advice to him would be to continue to diversify. He does a lot of IT and technical work and has a very broad, diverse portfolio. I would challenge him to keep expanding because he’s getting better and more relevant to people that way.
Do you have any advice for potential customers?
Blair has the skill to synthesize what you need and then come back to you with the salient points. Don’t hold back and tell him what you’re thinking about. In our case, we sent him our brand standards and brand positioning documents. It was probably more than he needed to know, but he was able to take all of that and get a better sense of where we’re coming from. You don’t need to spoon feed him.