An integrated approach to branding and marketing.

Blade is celebrating our 25th year as a leading Toronto-based, full-service branding and advertising agency. We offer proven strategic and creative skills focused on building brand communities sensibly and sustainably. We are your edge in the ever-changing marketing landscape.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1991
Show all +
Toronto, Canada
headquarters

Reviews

Sort by

Branding & Marketing for Health Supplement Manufacturers

“On a scale of 1-10, I would give Blade an 11. They were very timely and hands-on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Aug. 2019
Project summary: 

Blade Creative Branding helped launch a company’s branding presence. They were responsible for brand guidelines, web design, story design, product names, artwork, and produced videos.

The Reviewer
 
11 - 50 Employees
 
South Haven, Michigan
Johnnie Davis
National Director of Sales, Esprita
 
Verified
The Review
Feedback summary: 

The company saw an explosive start in the US market, thanks to Blade Creative Branding's efforts. The team was hard-working, communicative, and thorough with this project. Their ability strictly abide by deadlines and exceed expectations sets them apart from other vendors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the national director of field development and sales at Esprita. We are a health and wellness network marketing company. We produce all-natural non-GMO botanical-based herbal supplements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blade Creative Branding?

Blade was brought in to take care of the branding, advertising, and marketing campaigns for us.

SOLUTION

What was the scope of their involvement?

They were instrumental in the creation of everything from color design, the overall look of the products, tools, and marketing materials. They were responsible for how we were being presented in the US market. They also created brand guidelines, web design, story design, product names, artwork, produced video guidelines, SEO, social media marketing,  and did content marketing with online advertising.

What is the team composition?

We worked with one point of contact, with a full team of five people. The main owner of the company was involved in every phase of the project as well, and the team was very consistent.

How did you come to work with Blade Creative Branding?

They were hired by the founders of my company, and when I was hired, the owner of Blade flew down from Canada to learn more about me and how we would present Esprita to the world. I was very impressed that he took the time to do that.

What is the status of this engagement?

We began working together in March 2018, and the project wrapped up in September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we first launched, the response was awesome. People loved the fresh look of the company, its cleanliness, and its professionalism.  It really spoke to who we are as a company, as people, and professionals; it perfectly captured the overall company culture. When we first launched there was an explosion with new people coming on board and in our sales. As a result, we got to a very fast start and experienced great success early on in the year.

How did Blade Creative Branding perform from a project management standpoint?

On a scale of 1-10, I would give Blade an 11. They were very timely and hands-on. They delivered what they said they would deliver, and exceeded the expectations in many instances. It was great working with them. Whenever we needed something done, they got it done, and they were very dependable. Time and time again, they kept their word.

What did you find most impressive about them?

They took ownership of the project and they were hands-on in every aspect. I have no complaints about what they did and how they operate.

Are there any areas they could improve?

No, honestly, I don’t. They were a true pleasure to work with, and if the opportunity ever presented itself in the future to work with them again, we would jump to it.

Do you have any advice for potential customers?

The clearer you are with your vision, and goals, the better it is for Blade. They’re able to capture and deliver your vision to make it that much better.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re spot on with deadlines. Deadlines are very important to them because time is money.
  • 5.0 Cost
    Value / within estimates
    I wasn’t involved with the cost, but from my vantage point, it was well worth the it.
  • 5.0 Quality
    Service & deliverables
    They deliver exactly what they say they will.
  • 5.0 NPS
    Willing to refer
    If you’re looking to hire a branding company to launch your company, Blade is definitely who you want.

Branding and Marketing for Aquatic Startup

"They knew our business and needs far better than we did and guided us toward our goals." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Dec. 2018
Project summary: 

Blade Creative Branding provided a range of services including web, logo, and marketing strategy development. They also developed a brand video and tagline.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Adam Di Fulvio
President, Canada Swim School
 
Verified
The Review
Feedback summary: 

Successful branding efforts have driven greater than expected sales growth and business expansion. Blade Creative Branding tightly grasped project goals and requirements and maintained constant communication. Their attentive customer service and focus on relationship-building are noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president of Canada Swim School. We offer aquatic services (mostly private swim lessons) to individuals of all ages and levels (mostly kids) by connecting swim instructors with families and pools across our region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blade Creative Branding?

Blade was going to help us start our company by developing everything we needed, from a logo and a website to a content and marketing plan.

What were your goals for this project?

We had a sister company that was immensely successful, and we wanted to replicate that business model across the country.

SOLUTION

How did you select this vendor?

After interviewing several agencies, we felt we had the best connection with Wayne (Founder, Blade Creative Branding) and his team at Blade. His easygoing, confident attitude and instant grasp of our needs drew our interest. His company's location in the heart of Toronto, where we intended to grow, was the cherry on top. Wayne even met us in-person to get to know us better. This personal touch was amazing.

Describe the scope of their work in detail.

We tasked Blade with establishing a brand and identity for us. This required them to not only develop our web presence but also to create and execute a marketing strategy and win us clients. First, we had discovery meetings with Wayne and Pamela (Account Supervisor, Blade Creative Branding) at their office. I’ll never forget how much fun it was, and how they connected countless dots we wouldn’t have been able to ourselves. After interviewing our key stakeholders, employees, partners, and clients they presented a scope of work, which we made some modifications to before implementing. They started by creating our logo, a brand video, a tagline, and then our website and content. Marketing across multiple platforms followed these development efforts.  

What was the team composition?

Initially, we worked a lot with Wayne, who was awesome. After a few weeks, we transferred to an account manager, Pamela, who was equally amazing. She was positive, insightful, and very knowledgeable. Better yet, Wayne stayed in touch regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It’s been 100% successful, and that’s all thanks to Blade. We’ve been open for two years and have eclipsed both the sales ($250,0000) and locations (12, instead of 10) goals we set for our three-year mark.

How effective was the workflow between your team and theirs?

They knew our business and needs far better than we did and guided us toward our goals. Being a startup, we possessed limited resources. In response to that and our tight timeline (two months), Blade prioritized their tasks with laser-like efficiency. They kept us in the loop throughout the entire project.

What did you find most impressive about this company?

Despite being one of their smaller clients, they always made us feel like a top priority. It was intimidating to work with a vendor that had customers with millions in annual sales, but they reassured me of our importance from the start. Their concern for our success and business was authentic and they helped us build a strong relationship.

Are there any areas for improvement?

Honestly, it would be hard to name one. Blade showed us that regardless of the size of the companies, teams, or budgets involved, they value their relationships.

5.0
Overall Score They were one of the best parts of our startup experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always worked on our schedule, even when we had to cancel last minute. Rescheduling was easy, and their whole team was always there.
  • 4.0 Cost
    Value / within estimates
    We definitely got more than our money's worth. Their price was comparable to other vendors we researched.
  • 5.0 Quality
    Service & deliverables
    I'd give them a six if it was allowed.
  • 5.0 NPS
    Willing to refer
    We've already recommended them to several colleagues.