How did you select this vendor?
After interviewing several agencies, we felt we had the best connection with Wayne (Founder, Blade Creative Branding) and his team at Blade. His easygoing, confident attitude and instant grasp of our needs drew our interest. His company's location in the heart of Toronto, where we intended to grow, was the cherry on top. Wayne even met us in-person to get to know us better. This personal touch was amazing.
Describe the scope of their work in detail.
We tasked Blade with establishing a brand and identity for us. This required them to not only develop our web presence but also to create and execute a marketing strategy and win us clients. First, we had discovery meetings with Wayne and Pamela (Account Supervisor, Blade Creative Branding) at their office. I’ll never forget how much fun it was, and how they connected countless dots we wouldn’t have been able to ourselves. After interviewing our key stakeholders, employees, partners, and clients they presented a scope of work, which we made some modifications to before implementing. They started by creating our logo, a brand video, a tagline, and then our website and content. Marketing across multiple platforms followed these development efforts.
What was the team composition?
Initially, we worked a lot with Wayne, who was awesome. After a few weeks, we transferred to an account manager, Pamela, who was equally amazing. She was positive, insightful, and very knowledgeable. Better yet, Wayne stayed in touch regularly.