BlackJet

Muskoka Spirits recently launched a “ready-to-drink” Gin & Tonic, infused with cucumber and lime. It’s an essential to pack for any summer occasion. Hence, the creative capitalized on the Instagram “packing list” phenomenon to stylishly position the beverage as, “Good To Go”.

Zibi is a new urban frontier on the Ottawa River, and we were engaged to brand it. It spans two cities, it thoughtfully blends commercial, residential and retail and it’s the most sustainably ambitious project in Canadian history. Our branding created a ribbon to tie it all together.

Winning a Webby Award was not part of the assignment, but it happened when we launched the magical, animated website for this web-based dry-cleaning start-up.

The people at Reliance Home Comfort are experts in water quality, and this is the insight we leveraged for their latest campaign. A series of geo-targeted digital ads directed users to a microsite, which leveraged dynamic data to create a real-time water quality report before directing users to the appropriate Reliance solution.  

https://vimeo.com/370348915

Portland is the newest icon to grace the skyline of King West. A boutique condo that reflects the prestige of its address but brings a new sense of calm to a busy neighbourhood, our branding had to strike a balance between the familiar and the unexpected, all while conveying the premium price point of the product. 

We were first tasked with rebranding Yonge + St. Clair by our partners at Slate Asset Management, who own the buildings on all four corners of the namesake intersection. Fast forward a few years and our vibrant branding has been excitedly adopted by the neighbourhood’s BIA, who asked that we redesign their own website to better match the renewed energy of the area.

Our partners at Vancouver-based QuadReal Property Group are spearheading one of the country’s most ambitious development projects at Oakridge, Canada’s third highest grossing shopping destination. Part of our role has been to help elevate the status of the project’s already esteemed retail offerings, which is what guided us through the art direction of their latest fashion shoot and its campaign extensions.  

Our work with Langley BC’s Willowbrook Shopping Centre is twofold. We were first brought on to design a new website that would better reflect the redeveloped destination. We’re also art-directing and producing Willowbrook’s semi-annual Look Books in an ongoing capacity.

https://vimeo.com/370349217

We grew The Plant condos from the ground up. The project was launched with an exclusive dinner hosted by internationally recognized farm-to-table chef Greg Baxtrom, but before everything we teased the project with a simple but impactful video.

The Humber River Hospital is a state-of-the-art medical facility and Team Revolution is its fundraising cycling team. A long-time partner of ours, when they needed a new website, we decided to break the mould. The result was data-driven, innovative and ultimately Webby-nominated.

Reunion Coffee Roasters’ mission is simple, to make great coffee accessible and sustainable. We took this into account when we refreshed their brand. The resulting work preserved and modernized Reunion’s rich history and well-earned legacy as a top independent roaster.