Media + Marketing.
We work diligently to get you in front of the right people at the right times. Through transparent communication, measurable goals, and sound strategies, we commit ourselves to delivering positive outcomes. We put more than 30 years of online marketing experience to work for you with forward-thinking, proactive strategies that are constantly being evaluated. We answer our phones, return emails, and address urgent needs right away. Our intentionally small team is versatile and committed to taking care of you. We’re always learning, not only about the ever-changing search industry, but from you. We learn from your industry and your company as we further hone our skills.
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PPC Services for Machinery Manufacturer
“The relationship has been easy and simple.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the brand manager at Thermotron Industries, a mid-sized manufacturer of environmental test chambers and vibration systems. We’re located in Holland, Michigan, and I’m in charge of brand communications.
What challenge were you trying to address with Black Truck?
We hired Black Truck for their PPC services.
What was the scope of their involvement?
Black Truck handles our paid advertising and search efforts. They manage our Google, Facebook, and LinkedIn ads.
What is the team composition?
We have one primary contact from their side, but three people in total are involved in the project.
How did you come to work with Black Truck?
I had not heard about Black Truck prior to searching for potential vendors. When I contacted them and had a meeting with their team, we decided to move forward with the engagement because of their experience and knowledge.
How much have you invested with them?
We’ve spent around $40,000.
What is the status of this engagement?
We started working with them in February 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our conversion rates have been on the rise. I’m 100% satisfied with their work; the team has exceeded our expectations.
How did Black Truck perform from a project management standpoint?
We have monthly meetings with them via Zoom.
What did you find most impressive about them?
Black Truck is small and nimble; they’re a small group of 8–10 people. As a result, we’re not overcharged. On top of that, we don’t get into different layers or levels of management — we can go right to the owner, who’s also highly talented and capable. Overall, the relationship has been easy and simple.
Are there any areas they could improve?
They could do a little more tasks on their own for us.
Do you have any advice for potential customers?
Call them up.
The company’s conversion rates have increased since working with Black Truck. The client is 100% impressed with the team’s performance. They also praise their nimbleness, talent, and accessibility; the firm can talk directly with their leader, which helps the quality of the engagement.