Tell better stories
We are a storytelling agency that helps marketers at technology brands tell better, meaningful stories that engage with their clients.
Focus
Recommended Providers
Portfolio
Trend Micro, ASUS, Accenture, Discovery / TVN, Dr Oetker
Trend One
Digital commercial for the launch of a new product line.
Filmed in Poland with actors flown in from Europe as well as filming crews capturing footage in LA and Morocco.
Project:2030
http://2030.trendmicro.com
A feature-length, branded content was created in collaboration with Trend Micro. This sci-fi web series directed by Wojtek Jezowski is based on original research on the evolution of technology and cybercrime by Dr. Victoria Baines and Rik Ferguson.
Discover how technological progress impacts social behavior in the year 2030. The central theme of "Project 2030" is... the TRUTH. With the evolution technology: AR, VR, Metahumans, Metaverse…. How will we be able to distinguish fact from fiction?
Join Julia Sanchez, a streaming journalist who sets out on a crusade to uncover the truth behind a massive malfunction of smart-heart stents that led to the death of hundreds of people... and put her father in a coma.
She'll team up with her brother, an ex-cop from the Cyber Division, to tackle sinister interests of a global corporation, deep web hackers, conspiracy theories, and more...
Pizza Guseppe
A series of television and social media commercials were produced for Freundschaft Agency.
Brand video
A brand video designed to explain Trend Micro way of doing business, its philosophy, and its products.
Parts of this video were created using Unreal Virtual Production technology.
Skazana promo
Promo video for streaming series "Skazana"
Apex One
Working metaphorically, we superimposed a flow of good and bad from a company’s computer network onto their own busy 3D city layout for Trend micro Created in the blink of a shifty bloke’s eye.
XGen
X-Gen is a series of short, action films designed to be screened in a small cinema at a Trend Micro booth during the most significant IT security trade shows.
The films parody some of the classic science-fiction tropes and themes. They tell the story of the heroic starship crew led by Captain Rickard that boldly go… ;)
We're most proud to have successfully woven Trend Micro's solutions and philosophy into the plot. Everything that happens on screen or that the crew does is based on the client's technology and how it works, from revealing unknown threats, and identifying their weak points, to protecting the ship's infrastructure.
The first film had epic space battles and explosions, while the second took place in dark, creepy caverns with slimy egg things and swarms of aliens.
We had lots of fun and from what we've heard, so did our client's customers.
Shoper.pl
Series of television and social media commercials promoting new e-commerce solutions.
Black Hat
Content for Trend Micro's virtual booth at Black Hat 2020 Online. Creating content for people who despise marketing speak.
Client: Trend Micro USA
PH: Black Rabbit
Food Network promo
A promo with the biggest stars of Food Network poland.
Data Center Attack: The Game
Data Center Attack: The Game is a “choose your own adventure” video experience where each decision you make impacts the story, relations with other characters, and future choices.
It was created to engage mid and upper-level IT security managers and give them a broader perspective of the cybercrime landscape.
To make this 15-minute movie, we filmed 60 minutes of footage and combined it in our proprietary software into over 80 individual storylines with four unique endings.
Read the case study: https://www.blackrabbit.pl/case-studies/data-center-attack-case
Play it at: datacenterattacks.trendmicro.com
The Workplace series
The Workplace is a series of short comedy films which showcase a report on mobile device usage in offices in the UK.
Office? The UK? We couldn’t pass up on the opportunity :D
The films highlight the risks of inappropriate use of wearable devices in the workplace and introduce some simple but effective precautionary measures - all with a solid serving of British humor
Desperados - Whisky Sour
Series of social media video and photo content for the launch of new brand: Desperados Whisky Sour.
Client: Grupa Żywiec
Agency: VMLY&R
Producer: Black Rabbit
50 years of the internet
Social media content celebrating the internet's 50th birthday. An animated showcase of the history of the internet. Each decade is designed and animated in its own, unique style.
Bolsius
Television and digital campaign for Bolsius Poland... a manufacturer of scented candles. We created the concept and produced the commercials in 2 filming days.
The Cyber Security Company
Interactive film for The Lloyds Banking Group. Designed to educate employees and customers on cyber security issues.
Reviews
the project
Video Production for Cybersecurity Company
"Feedback was a very organic, bi-directional, and inclusive process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Vice President Security Research at Trend Micro, an internet security leader. I am responsible for the creation and promotion of thought-leadership content globally.
For what projects/services did your company hire Black Rabbit, and what were your goals?
Project 2030 started life as a lengthy white paper, envisaging the world of 2030, all of the societal, behavioural and technological changes. The challenge was to turn this research into an asset that would have a wider appeal beyond our traditional audience. We engaged Black Rabbit to create a web series based on this research.
How did you select this vendor and what were the deciding factors?
We looked for video production companies with a proven track record in creating ground-breaking content at "Netflix quality" levels.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We started by identifying the most important points from the white paper and then designing a potential story arc that incorporated them. We then worked together on storyboarding and scriptwriting. Black Rabbit involved us closely in all aspects of casting and location scouting and we were able to be present on set during the several days of shooting. We had the chance to provide feedback throughout the entire post-production process also, ensuring quality goals were met and often exceeded.
Who did you work with and what was the feedback process like?
We worked with a project manager for the administrative aspects of the project and directly with the creative team on the rest. Feedback was a very organic, bi-directional, and inclusive process.
Can you share any outcomes from the project that demonstrate progress or success?
The resulting web-series has re dived very positive media reviews and has already won multiple industry awards.
Describe their project management style, including communication tools and timeliness.
The project management is a day to day process and not defined by rigid structure. Feedback was regularly sought and received in a spirit of cooperation
What did you find most impressive or unique about this company?
Black Rabbit are without peer in their ability to understand complex technical information and distill it into messages easily understood by our target audience
Are there any areas for improvement or something they could have done differently?
No
the project
Marketing Video for Global Cybersecurity Company
"The team was organized, easy to communicate with, quick to respond, and always delivered on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a Global Integrated Marketing Manager
For what projects/services did your company hire Black Rabbit, and what were your goals?
The goal of Project 2030 is to create a thought-provoking, research-based predictions video series that serves as a “top of funnel” awareness asset. The aim is to create a unique asset that will demonstrate our authority in research and reinforce our history of proven foresight.
How did you select this vendor and what were the deciding factors?
Trusted video partner for many years
Describe the video(s) and the process in detail, including the project steps and all stages of production.
- Creative Brief
- Concept discussion
- Storyboard
- Script
- Video production
- Approvals
Who did you work with and what was the feedback process like?
We always enjoy working with Black Rabbit, they produce the majority of our marketing videos they are extremely creative, organized, agile, able to move quickly as priorities shift, easy to work with and the quality of the video production is excellent. They are also strong at creating shortened version of marketing videos for promotion.
Can you share any outcomes from the project that demonstrate progress or success?
Shared videos on marketing website (also developed by Black Rabbit), emails, YouTube (organic and ads), corporate website, paid display ads, events, print ads etc. -videos have 1.6 million views on YouTube -Marketing website has rec'd 67K unique page views
Describe their project management style, including communication tools and timeliness.
The team was organized, easy to communicate with, quick to respond, and always delivered on time - even when we give them extremely tight timelines.
What did you find most impressive or unique about this company?
Creative and a history of strong working relationships
Are there any areas for improvement or something they could have done differently?
In the future I would love to meet them in person, but we are in North America so it's tough - some day.
the project
Video Production for Global Entertainment Company
"They are on top of the customer needs and look for the best solutions in terms of quality and financial efficiency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Deputy Director of Production at Warner Bros Discovery in Warsaw Poland
For what projects/services did your company hire Black Rabbit, and what were your goals?
We hired BR for the creation and production of a new opening for one of our daily programs, our VXR studio and back-up facilities were made available to BR. the organization of production and creation belonged to BR.
How did you select this vendor and what were the deciding factors?
experience with this type of projects, portfolio, and previous experience from working on other projects with BR. of course, price and delivery time also played a role.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
I described the scope, division of works at the beginning, see the first box.
How many people from the vendor's team worked with you, and what were their positions?
it was a few people, it was definitely:
- a director
- cameraman
- producer
- steady cam assistant
- lighting director
- sound technician
- production manager
- set manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are very pleased with this cooperation, we will undoubtedly co-define it in future projects, such as air promotion and content co-productions for the needs of our marketing department
Describe their project management style, including communication tools and timeliness.
Communication with BR is at a very high level, they respond very quickly, identify problems and propose solutions, they are a company that enjoys working with the client.
What did you find most impressive or unique about this company?
Creation and approach to difficult situations. They are on top of the customer needs and look for the best solutions in terms of quality and financial efficiency.
Are there any areas for improvement or something they could have done differently?
They should scale their business to be able to implement even larger projects.
Black Rabbit delivered a web series that received highly positive media reviews and won multiple industry awards. The project was closely monitored, and feedback was regularly sought, leading to an overall smooth workflow. Their ability to understand complex, technical information was impressive.