Black Rabbit

BACKGROUND

Please describe your company and position.

I am the Development Manager of Ronald McDonald Foundation

Describe what your company does in a single sentence.

Ronald McDonald House Charities in Poland is a nonprofit family & children's charity dedicated to supporting families with sick children in their time of need.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Rabbit to accomplish?

• It was our pleasure to cooperate with Black Rabbit team on a video about Ronald McDonald House in Warsaw.

SOLUTION

How did you find Black Rabbit?

Referral

Why did you select Black Rabbit over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Black Rabbit were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was our pleasure to cooperate with Black Rabbit team on a video about Ronald McDonald House in Warsaw. The filming was at a hectic time when the House was almost ready and we were preparing the opening. We wanted to follow the construction workers with the camera as well as cast the due limelight on our staff, volunteers and donors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A very large number of online viewers (over 3,100 people). This is the most popular material on our foundation YouTube channel. This film has survived to this day, it is part of the living history of the Ronald McDonald House in Warsaw. Nothing has lost its relevance. Our story "So that the family can be together" sounded great and legible.

What was your primary form of communication with Black Rabbit?

In-Person Meeting

What did you find most impressive or unique about this company?

Wojtek and his team were well aware of how little time we had. And yet he was able to adjust the schedule so that the filming took two days only. Very task-oriented, he is full of ideas which can later be seen in the exceptional quality of the videos. They were professional, flexible, and fun to work with. A good listener, Wojtek can spot the key message and understand the culture of the organization. 

On the set, he keeps his eyes on the goal throughout the process. His crew is exceptionally competent and organized. One can see how comfortable they are with Wojtek in charge of things. Those people are the best ad Black Rabbit can wish for.

Are there any areas for improvement or something Black Rabbit could have done differently?

We do not see such areas. Everything was done great.

BACKGROUND

Introduce your business and what you do there.

I lead the threat research organization for a company called Trend Micro, which is an information security company. We research threats, exploitation, and how attackers work in the information security world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Black Rabbit?

We needed their video production expertise at our events.

SOLUTION

What was the scope of their involvement?

Black Rabbit has produced videos for my team and other groups within our company. We typically ask whether they can support a certain kind of project, whether it’s a long-form video or event support and video coverage. Before each project, we usually brainstorm and discuss the focus of the event and its desired look, as well as the video’s planned format and usage — such as short-form for Instagram or long-form for YouTube. 

The majority of their videos are recordings of our live events. They set up the style and aesthetics of the event and film the event — they capture the drama in a way that's interesting to our audience.  They’ve also produced videos with only graphics and no live footage. Throughout the COVID-19 pandemic, they’ve helped us livestream events.

They bring their own equipment to events; they have a variety of cameras, lighting systems, and audio equipment. They also handle editing and audio mixing. 

What is the team composition?

I work with Wojtek (CEO, Founder & Creative Head), along with their editors and cinematographers. There are typically 3–4 crew members.

How did you come to work with Black Rabbit?

They were referred to our team by an internal source. We needed video production services and liked their style. Their rates were also competitive.

How much have you invested with them?

We’ve spent well over $100,000.

What is the status of this engagement?

We’ve worked with them since the beginning of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Black Rabbit produces a lot of value for our projects at a competitive price. We use them to catch attention and advertise our company on social media, YouTube, our website, and at our events. We use engagement rates on Twitter and other social media platforms, as well as the number of embeds the video has in articles and other places, to verify the success of each event.

They customize their videos and services to fit our needs and incorporate our feedback well. They’re willing to travel internationally, which is great for us; they give our multitude of videos and events a consistent look and feel, even across locations.

How did Black Rabbit perform from a project management standpoint?

Their project management has always been good; they’ve never had any issues with deliverables or the budget. We communicate through email.

What did you find most impressive about them?

Their videos are very personal. They effectively convey our events' drama, intense pressure, and essence. They liven up our events and capture the mood and emotions of contestants.

Are there any areas they could improve?

No, they’ve always made adjustments if necessary.

Do you have any advice for potential customers?

Talk with them about the style of the event and the emotions you want to convey through the video. Black Rabbit is who you want if you’re looking for a group that can capture the moment and produce a quality video for multiple platforms under a tight deadline.

BACKGROUND

Please describe your company and your position there.

I am the Vice President Security Research at Trend Micro, an internet security leader. I am responsible for the creation and promotion of thought-leadership content globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Rabbit, and what were your goals?

Project 2030 started life as a lengthy white paper, envisaging the world of 2030, all of the societal, behavioural and technological changes. The challenge was to turn this research into an asset that would have a wider appeal beyond our traditional audience. We engaged Black Rabbit to create a web series based on this research.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies with a proven track record in creating ground-breaking content at "Netflix quality" levels.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started by identifying the most important points from the white paper and then designing a potential story arc that incorporated them. We then worked together on storyboarding and scriptwriting. Black Rabbit involved us closely in all aspects of casting and location scouting and we were able to be present on set during the several days of shooting. We had the chance to provide feedback throughout the entire post-production process also, ensuring quality goals were met and often exceeded.

Who did you work with and what was the feedback process like?

We worked with a project manager for the administrative aspects of the project and directly with the creative team on the rest. Feedback was a very organic, bi-directional, and inclusive process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting web-series has re dived very positive media reviews and has already won multiple industry awards.

Describe their project management style, including communication tools and timeliness.

The project management is a day to day process and not defined by rigid structure. Feedback was regularly sought and received in a spirit of cooperation

What did you find most impressive or unique about this company?

Black Rabbit are without peer in their ability to understand complex technical information and distill it into messages easily understood by our target audience

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Deputy Director of Production at Warner Bros Discovery in Warsaw Poland

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Rabbit, and what were your goals?

We hired BR for the creation and production of a new opening for one of our daily programs, our VXR studio and back-up facilities were made available to BR. the organization of production and creation belonged to BR.

SOLUTION

How did you select this vendor and what were the deciding factors?

experience with this type of projects, portfolio, and previous experience from working on other projects with BR. of course, price and delivery time also played a role.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I described the scope, division of works at the beginning, see the first box.

How many people from the vendor's team worked with you, and what were their positions?

it was a few people, it was definitely:

• a director
• cameraman
• producer
• steady cam assistant
• lighting director
• sound technician
• production manager
• set manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very pleased with this cooperation, we will undoubtedly co-define it in future projects, such as air promotion and content co-productions for the needs of our marketing department

Describe their project management style, including communication tools and timeliness.

Communication with BR is at a very high level, they respond very quickly, identify problems and propose solutions, they are a company that enjoys working with the client.

What did you find most impressive or unique about this company?

Creation and approach to difficult situations. They are on top of the customer needs and look for the best solutions in terms of quality and financial efficiency.

Are there any areas for improvement or something they could have done differently?

They should scale their business to be able to implement even larger projects.

BACKGROUND

Please describe your company and your position there.

I'm a Global Integrated Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Rabbit, and what were your goals?

The goal of Project 2030 is to create a thought-provoking, research-based predictions video series that serves as a “top of funnel” awareness asset. The aim is to create a unique asset that will demonstrate our authority in research and reinforce our history of proven foresight.

SOLUTION

How did you select this vendor and what were the deciding factors?

Trusted video partner for many years

Describe the video(s) and the process in detail, including the project steps and all stages of production.

• Creative Brief
• Concept discussion
• Storyboard
• Script
• Video production
• Approvals

Who did you work with and what was the feedback process like?

We always enjoy working with Black Rabbit, they produce the majority of our marketing videos they are extremely creative, organized, agile, able to move quickly as priorities shift, easy to work with and the quality of the video production is excellent. They are also strong at creating shortened version of marketing videos for promotion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Shared videos on marketing website (also developed by Black Rabbit), emails, YouTube (organic and ads), corporate website, paid display ads, events, print ads etc. -videos have 1.6 million views on YouTube -Marketing website has rec'd 67K unique page views

Describe their project management style, including communication tools and timeliness.

The team was organized, easy to communicate with, quick to respond, and always delivered on time - even when we give them extremely tight timelines.

What did you find most impressive or unique about this company?

Creative and a history of strong working relationships

Are there any areas for improvement or something they could have done differently?

In the future I would love to meet them in person, but we are in North America so it's tough - some day.

BACKGROUND

Please describe your company and your position there.

I am the CEO of the obenan software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Rabbit?

We needed to rebrand our entire visualisation that align with our philosophy and message, and that wasn't easy to find a partner with the same vision as you.

SOLUTION

How did you select this vendor and what were the deciding factors?

Black rabbit has provided us with amazing content that represents all the stories that we want to transform. Moreover, they guided us on what we should do and what we need to avoid.

Describe the project in detail and walk through the stages of the project.

We need to create over 50 different storytelling content; moreover, we need to illustrate them and we also structure them so they can interactively play. Lastly, all the contents are needed to be light so our page can load. That's why black-rabbit came up with an excellent solution. They recreate the entire motion design with JSON file, which is super light.

How many resources from the vendor's team worked with you, and what were their positions?

In total, 6 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The users started spending more time on our sites, so it increased engagement and boosted conversion.

How effective was the workflow between your team and theirs?

They streamlined the workflow. One beautiful thing about Black Rabbit is timing. If the day gives you a dateline, you can plan on that dateline because they are always committed and deliver it on time.

What did you find most impressive or unique about this company?

Vision, commitment, flexibility and timing

Are there any areas for improvement or something they could have done differently?

Nope! Absolutely professional!

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager in a polish company that offers courier services in the whole country. We create technological solutions that support the logistics industry and allow for efficient management of operations.

I'm responsible for ATL and digital campaigns for B2C and B2B clients. Also I do co-creation of creatives and advertising scenarios & spots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Rabbit, and what were your goals?

Our company has a rather complicated profile, because we are not a courier company but a broker that works like a comparison site for all courier companies in Poland.

Our service Furgonetka.pl allows both - companies and individuals, to send courier shipments quickly and cheaply. We offer the highest quality services at attractive prices and provide a number of modern tools to automate processes in the logistics and e-commerce industry. The main task was to explain in an easy and accessible way what our company does.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies by making a tender in which 8 companies participated. After reviewing all proposals we choose Black Rabbit because of the creative idea, professional approach and great value for money.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

After the tender ended, we met with Black Rabbit for several sessions during which we discussed ideas and how we want to present our company and industry in video production. After a few meetings and the preparation of the script and storyboards, as well as the budget, we did a professional casting with the selection of actors.

After the actors had been approved, we met for a final pre-production meeting, where we discussed the details of the ad plan day, props, costumes etc. Then the advertisement was filmed, also Black rabbit did a photo session during the shooting day.

Ultimately, as a result of post-production activities, thanks to Black rabbit we had 4 versions of TV advertising (Christmas and regular with 2 different lengths) and also online ads (static and animated ones). Despite the short time, everything was done in a professional and exhaustive way, thanks to Black Rabbit.

Who did you work with and what was the feedback process like?

From the very beginning, we cooperated with the producer, director, production manager and screenwriter. We had sessions where we discussed all stages, ideas and finalized the activities.

As a result, we felt that we were taken care of as a company at every stage, and that our product was treated with great commitment and creativity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Communication of our brand with advertising that was created by Black Rabbit and showing it in the high-reach media, resulted in building our company in just over half a year as a competition leader.

The strategic conclusions from 2020 showed that after about 7 months of constant presence on TV with the spot created by Black Rabbit, we opened the categories of courier services in communication and we imposed ourselves as its communication leader.

It was a very important aspect during the pandemic (where we were looking for safe, reliable and stable brands) and during the period of building a well-known nationwide brand.

Describe their project management style, including communication tools and timeliness.

We had great cooperation with the entire team, at every stage of creating the advertisement. Despite many moments when we were hesitant and needed ad hoc changes - Black Rabbit did not lose their enthusiasm, energy and positive attitude.

Everything took place in a pleasant, professional atmosphere, that's why I have recommended Black Rabbit several times as trustworthy in the context of creating brand communication.

What did you find most impressive or unique about this company?

Even at the stage of the tender itself, they distinguished themselves from other companies with their approach. They wanted to get to know the product and our industry as much as possible from the beginning, they were interested in research and hard data.

At the same time, they approached the subject less standardly and showed extremely creative and memorable ideas.

Are there any areas for improvement or something they could have done differently?

I regret that we could not afford 2 shooting days, which would certainly have resulted in an even better final effect, but it was due to our budget limitations. I would not change anything in cooperation with Black Rabbit.