Overview & Challenges
The Jane Hotel operates in New York City and is home to one of the most unique nightclubs in the city. With it’s grand and eclectic décor, and old school interior Black Box was brought in to help The Jane sell out their venue (The Jane Hotel Ballroom) for New Year's Eve. We were tasked with selling VIP tables and tickets to their New Years Eve…
2020 event. While The Jane Hotel Ballroom is certainly a very popular and unique destination, selling out for New Year's Eve in one of the most competitive nightlife scenes in the country is still no easy task.
•VIP table & Ticket Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).
We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.
On our total budget of $2,330, we achieved 66 purchases for a conversion value of $17,753. Our 7.62 return on ad spend means that for every $1 The Jane spent on advertising, we returned them $7.62 and successfully sold out their inventory.