Programmatic Media Buying At Its Finest

Black Box Digital Marketing Solutions is a digital marketing agency that specializes in programmatic media buying in the hospitality, e-commerce, consumer-tech, and financial-tech verticals. We work closely with our clients to identify key performance indicators that are crucial to growth and optimize their advertising spend to maximize their return.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2017
Show all +
Boston, MA
headquarters
  • 90 Canal St, fl 4
    Boston, MA 02114
    United States

Portfolio

Key clients: 
Tablelist, 1 OAK, Up & Down, Vettr, TablelistPro, FIDES Real Time Credit Alerts, AIM Hospitality Group, Tapster, Rate Reset, LaneHoney, IdleAir, One Pelham East, The Jane Hotel, Potter's Printing, North Country Hardwoods
Potter's Printing E-Commerce Case Study Image

Potter's Printing E-Commerce Case Study

Overview & Challenges

 

Potter’s Printing operates in Massachusetts and has an online Shopify Store. Black Box was brought in to help Potter’s clean up their former advertising efforts and to sell their online products in time for the Holiday Season 2019. Potter’s sells personalized clothing, blankets, wrapping paper and more. We began our campaigns on November 1st.

This sample of data is from November 1st through December 13th. We are anticipating increasing the RoAs even more. 

Needs

 

Holiday Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).

 

Approach

We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.

 

Outcome

On our total budget of $21,820, we achieved 2,111 purchases for a conversion value of $111,530. Our 5.11 return on ad spend means that for every $1 Potter’s spent on advertising, we returned them $5.11.

The Jane Hotel Image

The Jane Hotel

Overview & Challenges

The Jane Hotel operates in New York City and is home to one of the most unique nightclubs in the city. With it’s grand and eclectic décor, and old school interior Black Box was brought in to help The Jane sell out their venue (The Jane Hotel Ballroom) for New Year's Eve. We were tasked with selling VIP tables and tickets to their New Years Eve

2020 event. While The Jane Hotel Ballroom is certainly a very popular and unique destination, selling out for New Year's Eve in one of the most competitive nightlife scenes in the country is still no easy task.

 

Needs

•VIP table & Ticket Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).

 

Approach

We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.

 

Outcome

On our total budget of $2,330, we achieved 66 purchases for a conversion value of $17,753. Our 7.62 return on ad spend means that for every $1 The Jane spent on advertising, we returned them $7.62 and successfully sold out their inventory.

  

Paid Social Media Marketing Image

Paid Social Media Marketing

Overview & Challenges

North Country Hardwoods is a leading New Hampshire hardwood flooring company serving the New England region. North Country Hardwoods was looking to boost their current inbound efforts by increasing their qualified lead volume and lowering their customer acquisition cost.
 
Needs

Increase Qualified Lead Volume
Lowering Cost Per Lead (CPL)
Lowering Customer

Acquisition Cost (CAC)

Approach

Black Box determined the best strategy would be to advertise through paid social media and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), and customer acquisition cost (CAC).
 
Outcome

Black Box has worked with North Country to increase lead volume by 280% while reducing cost per lead by 74% as well as reducing customer acquisition cost by 43%.

Paid Social Media Marketing Image

Paid Social Media Marketing

Overview & Challenges

AIM hospitality group is a growing hospitality and special event company. AIM’s biggest challenge was generating ticket and table purchases.
 
Needs

Increase Sales (RoAS)
Increase Average Conversion Value

Approach

Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box

focused on return on ad spend, conversion value, and number of purchases.
 
Outcome

Black Box increased AIM’s RoAS from 4.42 to 24.85 by generating $185,821 in conversion value through 873 total purchases. Black Box also helped to increase the average purchase value by 6%.

Paid Social Media Marketing Image

Paid Social Media Marketing

Overview & Challenges

TablelistPro offers a SaaS solution for driving sales, managing operations, and tracking data for nightclub venues. TablelistPro’s biggest challenge was generating quality leads and demos for their product at a reasonable cost.
 
Needs

Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)

Approach

Black Box determined the best strategy

would be to advertise through paid LinkedIn, and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), conversion rate, and customer acquisition cost (CAC).
 
Outcome

Black Box has increased lead volume through paid channels by 287%, decreased CpL 36%, and reduced CAC by 15%.

Paid Social Media Marketing Image

Paid Social Media Marketing

Overview & Challenges

TablelistPro offers a SaaS solution for driving sales, managing operations, and tracking data for nightclub venues. TablelistPro’s biggest challenge was generating quality leads and demos for their product at a reasonable cost.
 
Needs

Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)

Approach

Black Box determined the best strategy

would be to advertise through paid LinkedIn, and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), conversion rate, and customer acquisition cost (CAC).
 
Outcome

Black Box has increased lead volume through paid channels by 287%, decreased CpL 36%, and reduced CAC by 15%.