Black Antelope

Can you share any outcomes from the project that demonstrate progress or success?

Scott designed a beautiful site. I feel confident sharing it with existing students and thru social media marketing campaigns.

How effective was the workflow between your team and theirs?

I’m extremely satisfied with the level of communication and enjoyed collaborating with Scott on this project. He checked in with me frequently, fine-tuned the content based on my preferences, and made useful editing suggestions along the way.

What did you find most impressive about this company?

I’m impressed with all of the work thus far, especially the ease with which Scott has translated my requests, concerns, and vision into an attractive and easy-to-navigate site.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I doubled my clients after the new site was launched. This was in large part due to the convincing professional look of the new site. I made many changes in that period, including getting a new office location, so it's a bit hard to state what the most significant impact was. However, when I talked to people about the site, they said it was exactly what a page of its kind should look like.

One of the things I was sensitive to was its friendly look, which would convey the same message about ourselves. It's easy to make a bad website, and it's difficult to make a simple one. In particular, the imagery with the logo was expertly chosen, and the color themes have helped us relate the feelings and message that we want to get across. Furthermore, the page layout has done a good job in accomplishing the goals that we set out for each page. My site is easy to use, functional, and beautiful.

How did Black Antelope perform from a project management standpoint?

We weren't pressed for time, so I had multiple discussions with Black Antelope around the design, and also consulted with my brother and people in my co-working space. Because of this triangular relationship, things progressed more slowly, but the collaboration was overall good.

Because the project took place three years ago, it's a bit hard to say exactly how we worked together, but I remember that I communicated with Black Antelope almost exclusively through email and Skype. I was sent long emails containing ideas and sent back my own response to Black Antelope.

What did you find most impressive about Black Antelope?

I haven't worked with many other graphic designers. There are many options available on the market; the ones I've used in Paris are much cheaper, but they are good. The difference between great and excellent isn't significant, but at the same time, it's a lot. Using the right shade of a specific color is an art and it's a craft that they've mastered. I've used designers who made acceptable choices which we ended up using, but being a notch above everyone else is what Black Antelope was able to give us.

Are there any areas Black Antelope could improve?

During one particular Skype call, Black Antelope's principal looked like he had just woken up. This may not look professional, but he's an artistic person, so that may simply be his way of being. We had a more casual relationship, and had he been working with a bigger client, he may not have done that. This really isn’t worth mentioning but I can’t think of anything else that’s negative related to Black Antelope’s work.