What was the scope of their involvement?
Black Airplane built a new e-commerce website for us from scratch. They created a custom tech stack in Laravel and using components that allow for fast processing for search.
The team spent time getting to know our business first. They came onsite, asked some very insightful questions, and took the time to understand components, products, and relationships. That helped them structure our data warehouse in a way that lets customers easily retrieve information about our hardware components, which can have up to 1,400 variations.
We’re now leveraging AI and VR technology to make the decision-making process faster for customers. Black Airplane created a drag-and-drop build assembly that pulls information for each component that customers select. They’re also finding a way to identify a customer’s knowledge level as they’re completing a purchase. For less experienced customers, we want to jump in and offer help so that that customer is less likely to return a product.
What is the team composition?
We work with Will (Developer), April, (Account Executive), and David (Partner, Technology).
How did you come to work with Black Airplane?
We felt that out-of-the-box solutions like Shopify and WooCommerce were too constraining for our complicated product mix, so we looked for custom development agencies that could help with a custom tech stack instead.
It was the culture of Black Airplane that landed them for our project. We met with David and Michael (Partner, Operations & Business Development). The competence they showed in understanding our build’s complexity and reassuring us of their capacity impressed me.
How much have you invested with them?
It’s about $500,000–$550,000.
What is the status of this engagement?
We began last August and are still working together. We plan to have 5–6 more phases once we launch the e-commerce site.