Bizop Media

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Allseating Corp. who has been a leader in the design and development of seating solutions for 40 years. Product offering serves the office, educational, hospitality, and healthcare industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

Our website had been developed many years ago and was in need of a refresh. We were looking to Bizop Media to bring their expertise on trends etc... as it pertains to web design and work within our branding guidelines to develop a design for our new website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our IT Manager sent out RFPs to 4 different companies. All companies were evaluated on expertise, references, examples of previous work, team assignment and of course price.

Describe the project in detail and walk through the stages of the project.

We had a series of kick off meetings whereby Allseating shared with them a comprehensive presentation on likes/dislikes of various competitors websites as well as general websites. We shared what "works and doesn't work" through the eyes of the user as well as those maintaining the site. Bizop executed the project in chunks - identifying the "critical pages" to identify theme, branding, colors, etc...

This allowed some back and forth to fine tune everything before they expanded the frame work to all other pages. Both Bizop and Allseating ensured several weekly meetings to touch base. The team ensured everything was on track and budget.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with 4 people from Bizop but understand there were more in the back end (designers, etc...). Nathan Wilbanks, Executive Director Eric Baldwin, Creative Director Alexandria Swanson, Project Director DeAnna Woods, Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although we haven't launched the new site yet, development has just kicked off. However, feedback from our internal staff, our marketing agency as well as our sales team (highest users) have all been extremely positive with excitement for launch day!

How effective was the workflow between your team and theirs?

Extremely effective. Everyone on the team was quick to respond and extremely helpful. All key milestones were met!

What did you find most impressive or unique about this company?

Bizop took on this project with a heightened sense of pride (as I could only assume they do with every project). Rather than simply taking information and executing, they took everything one step further... by taking a step back.

They put themselves (as best they could) in the users point of view and were able to provide insight and improvements to our requests. The Bizop Team was extremely responsive and organized and ensured the project was executed above and beyond.

Are there any areas for improvement or something they could have done differently?

On a scale of 1-10 I would suggest they executed at a 9. This was only my second website redesign, the last one being almost 10 years ago. When it comes to web design, there are so many technical components to stay ahead of. My only recommendation would be to provide an AODA compliancy report on the web design and ensure the client is aware and would want to comply.

Second to this, mobility... while we had mobile pages created, developers are now advising that "tablet" pages are necessary as well. I wouldn't use these 2 points against Bizop -- the world is ever changing and the web is 100x faster... it's difficult to keep up but this is food for thought for the future!

BACKGROUND

Please describe your company and your position there.

PROJECT AZ is an Interior Design studio based in New York City. As the founder and lead designer, Ahmad sets the creative direction for all his client's and firm's projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media, and what were your goals?

PROJECT AZ's website was a simple template showcasing a visual portfolio. Originally, Bizop Media was hired to enhance the online presence of our website and work on SEO. The team was on board to redesign the website and provide a more comprehensive, carefully designed website that best delivers the message of our firm. The goal was always to present a high-end website experience that showcases our firm's knowledge and expertise in addition to the consistent level of projects we deliver to our end users.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bizop Media was recommended by one of the top PR agencies in New York City. The first consultation call with the team was detailed and comprehensive. As a client, we were not pushed in one direction over the other. The consultation was structured in a brilliant way that made us understand what strengths our online presence had and most importantly, what weaknesses we had. It helped our firm shape its decision on when and what services to move forward with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The original scope of work was SEO, when we realized some challenges given the original online portfolio, we shifted the scope to web design and development, SEO, Pinterest presence, and later added newsletter services. A full comprehensive audit was presented, meetings held to explain to us (as users) what that audit meant. Strategy and steps towards providing the optimal solutions were presented during several meetings.

Presentations of Mock Up, text drafts, color palette, recommendations to add certain services like a mailing list. Bizop Media's team does not only consist of web developers, they have a creative writing team that helps add content to the website and develop a monthly Blog Post.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with 4 team members and there are others behind the scenes. The project manager is always on top of everything and provides regular updates. This is very important as most of the work being done is backend work and not necessarily visible until the work mock-up is ready for review, then to be launched. The developers team lead is a great listener and creative thinker.

Presenting solutions that are easy to comprehend and work well with the overall concept of the scope of work. Bizop Media's creative writing team is truly next level. The concepts of the blog posts, the writing of all the content for the website & newsletter all go on smoothly, the drafts are available to review prior to publishing with enough time to make any changes if and when needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched our website the same day as our newsletter, the founder received numerous emails, message,s and even some calls with words of praise on both the newsletter and website. The most common feedback is how our firm's online presence went from an online digital portfolio of beautiful projects to a professional company's website with thought leadership. PROJECT AZ's ongoing project with Bizop Media is SEO, now that the new and redesigned website is in place we are sure the website will receive more traction.

Describe their project management style, including communication tools and timeliness.

Regular meetings are on the calendar where the entire team is present. Individually, the teams reach out for any updates and respond to any concerns, questions or inquiries. Bizop Media always present timelines even for the smallest tasks and deliver on time.

What did you find most impressive or unique about this company?

The ability to listen, take someone's vision, and turn it into reality. As a design firm, we always envisioned the work of our firm presented in a certain way and at a certain level of professionalism. Design is as much aesthetics as it is problem solving and technicalities, our website had to have the best of both and Bizop Media delivered.

Are there any areas for improvement or something they could have done differently?

There were no issues at all during this partnership. If one thing, having a more streamlined process (like a project management software may be) to show a visual timeline of all tasks and deadlines would be helpful. But that's coming to form a design team that works best with visual tools.

BACKGROUND

Please describe your company and your position there.

I am the Principal at KGC Consulting. We help small business owners manage their finances by offering bookkeeping and business management services. We are Connecticut based, but we serve companies throughout the U.S.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media, and what were your goals?

We needed help with our company branding and website design. Luckily for us, we found the right team to help us through this project. Bizop Media was an absolute lifesaver. We had our first discussion with them about what we were looking for and within weeks we had a whole branding for the company. They understood our concerns and ideas and took our project to the next level of expectations!

SOLUTION

How did you select Bizop Media and what were the deciding factors?

We selected Bizop through a referral given to us by a close friend.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The process began with a series of meetings, where we had the chance to meet the Bizop team and discuss the goals of our project. There was a lot of communication during the process, and Bizop Media was always very responsive to us. Everything ran very smoothly, we had little to no revision in any of the work Bizop handled. Everything was done at perfection.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Nathan and Alexandria who are the Co-Founders and Project Directors at Bizop, it was a pleasure to be able to work with the executives directly!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started receiving an incredible amount of positive feedback from the moment we launched our website. Our clients, family, and friends were overly impressed with the design and how organized everything looked.

Describe their project management style, including communication tools and timelines.

We met with Nathan and Alexandria on a weekly basis to discuss updates and changes.

What did you find most impressive or unique about this company?

Their strong and positive leadership impressed us.

Are there any areas for improvement or something they could have done differently?

Not that we can think of! We will certainly use Bizop again in the future!

BACKGROUND

Please describe your company and your position there.

Our company designs and manufactures a diverse portfolio of office furnishings, seating, ergonomic accessories and architectural products for markets world wide. I'm the director of Corporate Marketing for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

SEM and SEO support for our new on-line direct to consumer store.

What were your goals for this project?

Drive increased traffic to our new on-lne store, increase sales and improve our site.

SOLUTION

How did you select this vendor?

We started working with Bizop through a referral by our PR firm

Describe the project in detail.

We initiate SEM and SEO projects to improve our presence in a crowded on-line consumer market which was new to us and learn as we enhanced our site.

What was the team composition?

Our digital team was guided by a Lead from Bizop and others to support there.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We made several changes to our website content based on guidance from Bizop. Our search metrics showed continual improvement.

How effective was the workflow between your team and theirs?

We set up regular update calls and Bizop was very responsive with our team throughout.

What did you find most impressive about this company?

They established a trusting relationship from the start and didn't push us to explore support we didn't need or weren't ready for.

In fact, when SEM reached a plateau Bizop was transparent in recommending we not continue, but reevaluate at a later point when additional web enhancements would be implemented. We then focused on SEO which further enhanced our site performance.

Are there any areas for improvement?

Not based on our specific experience

BACKGROUND

Please describe your company and your position there.

I am the owner of Soulful Images Photography, based in Fort Collins, CO. I do a wide variety of photography, from headshots, lifestyle, high school seniors, pets, family, and events. I focus on capturing the moments your true self shines through!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

Bizop Media designed my website, set up invoicing, got on Google, helped me get my Instagram presence started, and basically held my hand through the whole process.

What were your goals for this project?

To create a more professional website for my business and guided me through the process of having more of a presence on social media.

SOLUTION

How did you select this vendor?

I personally know the Bizop team and knew from their integrity as people, I was putting myself in the right hands. Also, I had seen the previous work they had done for other companies, and I couldn't have been happier with my experience.

Describe the project and the services they provided in detail.

They now focus on helping architecture, design, and product firms and help increase Marketing ROI.

What was the team composition?

I worked with Alex and Nathan before they grew their business and had more employees. It's been so amazing to see how far Bizop Media has grown throughout the years! Now they have a full team, and I'm proud to say, that I got to take some great photos of them all recently!

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I get tons of compliments about my website! They also set up a contact and invoice system that worked great for me. I would definitely work with them again!

How was project management arranged and how effective was it?

Since I live in the same town, we did many of our meetings in person, which was great for me, but I know it is not the common way they do things now. We also set up weekly goals and deadlines to make sure we were on track to getting the site done, and it turned out perfect!

What did you find most impressive about this company?

What I love about working with Bizop Media is their professionalism, their patience with their clients, and willingness to make sure the experience with them is the best one can get!

Are there any areas for improvement?

More scheduled coffee meetings so I can bounce my ideas off their amazing brains!

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP of Paradigm Trends. We’re a design and manufacturing company that sells bar, bath, and guestroom accessories to the hospitality sector and retail stores around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bizop Media?

Our former website wasn’t great so the challenge was to create one that could accurately explain and reflect our business. It had been created a year prior but was failing to meet our objectives.

SOLUTION

What was the scope of their involvement?

Bizop Media built our new website from scratch. This included features and functionalities from the way it’s navigated to the homepage layout — they handled every part of it. The previous site was on Squarespace, and they moved us to WordPress.

Their team took the concept of our product page, the only page that was salvaged, and completely realtered it on the new website. They also handled about 90%–95% of our visual and written content creation. I added the content that was too detail-oriented and needed to be done in-house.

What is the team composition?

There were four people on the team.

How did you come to work with Bizop Media?

Bizop Media had been working with our PR firm that is also in the hospitality space but focused on design and some products. The firm recommended Bizop Media to us, and the sense of familiarity was very helpful.

How much have you invested with them?

We invested about $13,000.

What is the status of this engagement?

The project lasted from October 2019–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We took the opportunity to launch the website during COVID-19. It was a good time because people were at home, and they had more time on their hands. The feedback we’ve received has been great and everyone says the website looks excellent. It’s easy to navigate and has a clearer depiction of what we do.

I gave Bizop Media creative flexibly, and they did a great job with it. I intellectually knew what I wanted, but knew I couldn’t do the design work. There are so many companies I’ve worked with that were putting pressure on me to come up with the concept and idea. I was specifically paying them to do that so I could get paid to do what I’m good at. I was sick of that relationship. Bizop Media understood that and from the get-go, they were really good at giving me design concepts.

How did Bizop Media perform from a project management standpoint?

They were great at project management. We had an open document between both of our teams that we used for correspondence. They were on time for most things, and if they weren’t it was understandable and they communicated beforehand. We had a good working relationship.

What did you find most impressive about them?

We were able to work with the owners one-on-one and that was great. They’re a small business so we received excellent personalization and attention.

Are there any areas they could improve?

No, I’ve been happy overall. I understand the ebbs and flows to businesses and where things might not be perfect. The Bizop Media team always came back with an answer that I understood.

Do you have any advice for potential customers?

It’s always great to come with a clear foundation of what you want and then work with what they’re presenting to you in constructive ways. Knowing what you want will get you to where you need to be.

BACKGROUND

Please describe your company and your position there.

I'm a marketing manager at LUXVT, a marketing agency for real estate agents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

We created a set of customizable landing pages on Wordpress. The Bizop team helped us build out blocks in Wordpress to make the websites easily customizable to work with agent's individual branding and services.

What were your goals for this project?

Website Customization, Easy to use interface, Wordpress integration, Responsive Design, mobile design, form submission functionality.

SOLUTION

How did you select this vendor?

Our CEO had worked with them on some previous projects with great results.

Describe the project and the services they provided in detail.

We needed to develop a system to easily build and customize landing pages on WordPress to improve on our service offerings for agents. We provided some initial design mockups, and Nate's team helped us design and implement these.

They also helped us create an interface within Wordpress via blocks to allow us to easily make changes to the websites in house with a block visual editor in Wordpress. They have continued to provide ongoing support as we have deployed and tested the pages.

What was the team composition?

Nate was the main point of contact for this project. To my knowledge his team includes designers and developers that worked to make this happen.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The outcome has been extremely positive- our agent landing pages look great and are very impressive to sellers. Also the customization factor has been extremely successful. As someone who is not technically adept myself with code, it is awesome to be able to make changes to the landing pages without jumping in.

How was project management arranged and how effective was it?

Nate and I were the main point of contacts from each organization and coordinated within our own respective organizations. Nate was extremely responsive and seemed to understand multiple parts of the process from design to coding dev.

What did you find most impressive about this company?

Their communication and ability to deliver effective results

Are there any areas for improvement?

My experience with this agency has been overwhelmingly positive.

BACKGROUND

Please describe your company and your position there.

Two Stones Construction is a licensed residential, commercial, and industrial property development firm located in East Tn. I am one of the founding partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

We hired Bizop to create our company branding, design and develop our website, and setup our team emails. They also setup our SEO once the website was complete.

What were your goals for this project?

The goal was to position ourselves as a qualified, credible, and accessible construction team with a newly designed brand and website that matched the quality of our work.

SOLUTION

How did you select this vendor?

We were looking for a team with marketing knowledge in the building and construction industry and they came up on Google. After seeing their reviews and doing some research we decided to reach out.

Describe the project and the services they provided in detail.

They walked us through the entire design and branding process, created and provided brand guidelines, designed and developed the site around our the brand book and our revisions, they they launched the site and setup our email as well as SEO.

What was the team composition?

We had two primary contacts throughout the project, Alex and Nathan. They were both very professional and knowledgeable about what they do, and they were great about including specific technicians into the conversation when needed (writer, designer, etc)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Bizop went above and beyond our expectations. We've worked with web designers before, but I felt like their team really understood our pain points and worked to resolve them swiftly and professionally. We have gotten dozens of complements on our site from our vendors as well as a few leads within the first couple weeks of launching. I think it turned out great!

How was project management arranged and how effective was it?

Alex did a great job managing the project and communicating with myself and my team. She provided us with a detailed roadmap of what to expect before we got started and she followed that perfectly to the end. This was overall a very smooth project and I felt we were in sure hands.

What did you find most impressive about this company?

I found their communication most impressive. They have obviously done this type of work before in this industry as they were able to answer our questions and provide a clear direction for the entire project. As someone who is not an expert in web design and marketing, I appreciated their willingness to walk myself and my team through the project and and answer all of our questions and concerns.

Are there any areas for improvement?

No. Their team was very professional and went above and beyond for our brand creation and web design needs. I thoroughly enjoyed working alongside Alex and her team, and would not change a thing about how this engagement went.

BACKGROUND

Please describe your company and your position there.

Interior Image Group (IIG) is a leading interior design, branding, and procurement firm, which specializes in brand, boutique, and mixed-use hospitality projects of various scales. Founded in 2004 by Patti Tritschler, the firm’s President and Chief Executive Officer, IIG places storytelling at the heart of every project to create memorable environments that one can experience using all of their senses as they unlayer the numerous elements that awaits them. The firm’s aesthetic is sophisticated and approachable—two qualities shown in every project’s thoughtfully crafted design narrative. Whether it be a customized feature in a lobby or a unique and creative concept that aligns with brand standards, IIG tailors the design to that specific property, giving each its own identity and personality. IIG is well versed in the hospitality industry, having worked on select-service and full-service markets projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bizop Media?

We hired Bizop for their help in creating a marketing commercial to showcase the services of IIG.

What were your goals for this project?

Highlight the services and various projects of IIG to potential and current clients.

SOLUTION

How did you select this vendor?

Recommended by UpSpring PR.

Describe the video(s) and the process in detail.

Initial kickoff call, review of current IIG marketing materials, multiple rounds of video drafts and edits, final video.

What was your vendors' project management or feedback process?

Weekly progress calls with project team. Feedback collected via clutch.co

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Video has been very well received by IIG team and contacts outside of IIG. We've received multiple comments on how refreshing it is to review a marketing video instead of pages and pages of marketing content via a brochure.

How effective was the workflow between your team and theirs?

Very effective. Bizop team was very responsive to all IIG questions and comments and maintained a very fluid and intentional workflow.

What did you find most impressive about this company?

Approachability. The Bizop team never questioned any bit of feedback (even though THEY are the experts!) and provided us with an ego-free, social work setting that we thoroughly enjoyed!

Are there any areas for improvement?

None that can be thought of at this time!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of a company that sells interior design materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bizop Media?

We wanted assistance with digital marketing including site development and SEO. 

SOLUTION

What was the scope of their involvement?

They helped increase our page ranking by developing funnels and redesigning our site to optimize its performance. Their team also helped us develop a social media strategy. 

What is the team composition?

I don’t know the exact size of the team, but I would estimate it was between 5-10. 

How did you come to work with Bizop Media?

We received a recommendation from another vendor. 

What is the status of this engagement?

We started working together in August 2018, and we ended our engagement in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw an improvement in our website traffic and our marketing funnels. 

How did Bizop Media perform from a project management standpoint?

They were well organized. We had a single point of contact who was good at managing tasks. 

What did you find most impressive about them?

Their knowledge and entrepreneurship were impressive. 

Are there any areas they could improve? 

I think they should focus on their strengths. 

Do you have any advice for potential customers?

Be clear about what you want to do.