What evidence can you share that demonstrates the impact of the engagement?
Throughout the development, they really understood that we will be using this app with families with premature infants and also with doctors in the neonatal space. Doctors in this area are very reluctant to test any kind of new technology. Bixlabs understood that whatever product they made, we would have to do multiple iterations after that. A lot of testing would have to happen before we are comfortable launching the product into the open market.
For the first time, the NICU has an app that doctors and nurses and parents can all use together. This is the first product of its kind. The fact that busy medical staff are enthusiastic and actually willing to give feedback shows that Bixlabs’ work was really excellent. These are families under distress. No user is going to be willing to even test it or give us feedback if the app’s not helpful. The first introduction has to be compelling so that people are interested enough to give feedback, which allows us to keep on improving the app. If the product wasn’t done well, nobody would sign up to test it because everyone is too busy.
How did Bixlabs perform from a project management standpoint?
They assigned a project manager, George, who was really wonderful at balancing Bixlabs’ interests with our own interests. He often acted as a bridge. I know they’re open to using all different kinds of project management software. They decided which project management software they were going to use based on our specific needs.
What did you find most impressive about them?
What really stood out for me was the thoughtfulness that they showed and their willingness to engage with other areas of expertise. I went with a gigantic firm that was used to large corporate projects. Of course, I feared that I would not get the same amount of attention as I’d receive from a boutique firm. I was really comfortable with Bixlabs; they give every client the amount of attention that they need. With every app development project, there’s always going to be issues with what’s in scope and what’s out of scope. They were really great working through any bumps or obstacles to ensure everything was fair.
Are there any areas they could improve?
They are based in Uruguay, and our team doesn’t speak Spanish. They write all their codes in Spanish, so after translating some of the app text to English, a lot of little grammar mistakes appeared. Most of these were minor issues, but they did create extra work on our part to have to deal with the language translations. Their English is great, and they have project managers that are completely bilingual. It’s mostly just small translational issues.