THE Engineers of Healthcare Digital Transformation
“Together with you, we translate your vision into tangible business results through technology”
Consulting is at the very foundation of every service we provide, enabling you to explore alternatives before deciding on the approach that best suits your needs and budget . We help you identify and capture the world of opportunities opened by technology advances and the changes in consumers, business partners and employees’ behaviour.
We provide end-to-end support throughout your journey from opportunity identification to product development, communication and management. For this we bring together innovation and business strategy expertise, software development capabilities and industry verticals know how. All driven with solid project management skills and forever-young enthusiasm.
By bridging the traditional gaps between technology and business and help you bring your solutions to market faster, better and cheaper. At scale.
headquarters
other locations
Recommended Providers
Focus
Portfolio
Novartis runs seamless Speaker Management Programs with Binovate Labs
Context & Challenge
Companies in the pharmaceutical industry use a wide range of promotional and also educational tactics for their target audience, the healthcare professionals (HCPs). A very well established tactic in the industry is to have Key Opinion Leaders present scientific information related to their products at events, either company organised or larger events.
To eliminate any suspicions and misconduct in speaker engagements and pay regulators, industry associations have devised clear guidelines on how to calculate the fair market value for speaker engagements.
However, the administration part of speaker engagements observing the compliance guidelines required significant effort and the usage of tools such as Spreadsheets and other documents to do that, was prone to errors, generated frustration and did not offer full confidence that all compliance aspects were met.
Our Solution
Using our industry-specific expertise, we swiftly assembled a delivery team covering the following skills: Business Analysts, Cybersecurity experts, Senior Architect, Software developers - Senior, Middle and Junior level - Quality Assurance and Configuration Manager. The solution was deployed in the client infrastructure.
Result
A user friendly solution that ensures 100% adherence to compliance guidelines with minimal effort, providing a secure, and single source of truth, for speaker information, error free automated calculation of fair market value speaker engagement fees, real time transparency on the history of engagements for each speaker. Once FMV was deployed in Novartis’ infrastructure and launched, the following results were obtained:
- Significant cost and time reduction in the creation and documenting of one or multiple FMV
- Risk Mitigation as it eliminates errors and rework
- Simplified the management of FMVs for the compliance department
- Provided actionable insights through faster and better tracking of number of speaker engagements and reports
Sales Performance digitization with custom Incentives Management Saas solution
Context & Challenge
Innovation has always been a major focus @AstraZeneca, looking for ways to improve and enhance existing processes is an every day practice. The client decided to trasnform their sales incentives management process and wanted to do so with state of the art technology.
Our solution
We assembled a core team that provided a balanced skill mix : software development, QA, software architecture, cybersecurity, continuous integration. We used the Agile methodology, working in two week sprints.
Result
We delivered an enterprise SaaS solution that bridges the gap between the client's commercial strategy and outstanding performace of their sales force.
This new sales incentives management solution added tangible value to the clients' business:
- Flexible bonus schemes definition, adapted to each team and portfolio
- Automated bonus calculation & real time visibility for reps
- No more errors and rework
- Scenario simulations by Rep scenarios to see where to focus their efforts
- Clear & transparent governance with multi stakeholder validations
- Flexible & robust way to manage bonus exceptions
- Eliminated risks by having full audit of all actions and changes
Digital Transformation - Enterprise Saas Solution for Omnichannel Customer Engagement
Context & Challenge
The pandemic has accelerated the need for pharma companies to use new ways and channels to engage their customers - the doctors. After an initial experimentation phase the client needed to upgrade its strategic and planning processed and required a solution to help manage the added complexity
Complications
12 countries in scope with various local situations and local processes
Traditional misalignment between marketing and sales, needed to be fixed through the new approach
Big transformation with significant change management and capability development required
Huge time pressure: 6 months from Go decision to having the new solution used in planning Q2’2021
Solution
End-to-end cloud based customer engagement planning solution: strategic & tactical brand planning and functional planning across multiple channels
Approach - agility taken to extreme
The only solution was to run the framework and process design, the solution implementation and the change management in parallel:
- 2 week sprints
- Core group of cross functional, cross country client team + Binovate experts, designing the frameworks, process and specifications 1-2 sprints in advance
- Development team implemented, tested and deployed functionalities after each sprint
- Champions from each function and country have been enlisted and involved in the process and will further start communication, training and driving solution adoption in their own groups.
We approached our client's need in a holistic manner, delivering end-to-end support, from unpacking the challenge together with our client, carefully considering the Pharma industry complexities and regulations, developing, testing and implementing the solution, all the way to driving successful change management and roll-out across 11 countries so far.
Progressive Web Application Development
Our client wanted to facilitate a multi-disciplinary approach in disease management.
Doctors in smaller clinics, particularly oncologists, needed a way to identify and connect to various other specialty doctors that were not available in their clinic. This was needed in order to seek qualified advice for the side effects that cancer patients were struglling with. Sharing experience in such a collaborative way was key for efficiently supporting the patients through their journey towards health and consolidating the client's patient centric approach.
Our Solution?
In a nutshell, we proposed and implemented a digital, user friendly way to address our client's need : to identify the right specialists and connect with them remotely, forming virtual multidisciplinary teams across different geographies. Given the highly regulated aspect of our client's industry, we placed a strong emphasis on Data Protection and Cybersecurity aspects, ensuring that our solution provided end-to-end compliance with the industry specific regulations.
Reviews
the project
Software App Development for Pharmaceutical Company
"They had a personalized approach, were attentive to client needs, and solution-oriented."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The tool was developed in order for Compliance with internal requirements
For what projects/services did your company hire Binovate Labs, and what were your goals?
We lacked a customized solution to maintain local HCP database and automatically calculate fair market value fees for them in accordance with the industry standards and their experience.
How did you select this vendor and what were the deciding factors?
Binovate was selected as previous projects with the company turned out successfully. Furthermore, they also provided the most advantageous solution from cost perspective.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Development of customized software solution to respond the the local need, in a very user friendly interface, that was easy to use by the business.
How many people from the vendor's team worked with you, and what were their positions?
3
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Custom-made software solution that reduced previous processes by 80%.
Describe their project management style, including communication tools and timeliness.
Binovate was very open to our suggestions, improved the starting ideas and brought added value to the plans we originally started with. They implemented the solution in a swift manner and provided support and hyper care period throughout the go-live period.
What did you find most impressive or unique about this company?
They had a personalized approach, were attentive to client needs, and solution oriented. Also, they were flexible, swift to respond and fix bugs when needed.
Are there any areas for improvement or something they could have done differently?
n/a
the project
Custom Software Development for Pharmaceutical Company
"They have the industry knowledge and the ability to connect client needs with innovation and technology."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Innovation and Business Excellence Director of Romanian affiliate of AstraZeneca, major pharma company. I am also coordinating IBEX activities across Central Eastern Europe and Baltics Area.
For what projects/services did your company hire Binovate Labs, and what were your goals?
With the launch of our 2025 Growth Through innovation strategy, we are committed to evolve the engagement with our customers from current multichannel to an omnichannel model that will offer a better customer experience.
Given the complexity of omnichannel planning and the historical gap in aligning brand planning with individual activities plan, we comissioned Binovate to build a customized solution that will allow for the cross functional teams to co-create the strategical omnichannel plan, translate it into tactical plans, and inform each of the customer facing roles to build their individual, operational plans, in every business cycle (currently set quarterly).
Furthermore, we required that the solution will allow monitoring the execution and allow adjustments of the plans, with the objective of optimizing our customers interractions.
How did you select this vendor and what were the deciding factors?
We are working for almost 10 years with Andrei Frangeti and Binovate in different projects: business strategy, patient support programs, commercial processes optimisation, customized solutions to support digital and innovation. For the last 5 years we were succesfully using one of their solution - Customer Excellence Expert CEX - as an end to end multichannel planning solution for each business cycle. CEX was widely used across markets in CEE. Given this already existing collaboration, we decided to evolve the solution to fit the new omnichannel model we are after.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We take a stepwise approach in evolving our OC planning: - operational planning implemented from Q2 2021 (V1 evolves the Segmentation to support the new P,S&T framework and allows us to plan frequencies for multiple channels - Multichannel step in the omnichannel transformation), - tactical planning aimed for Q3 2021 (V2 will connect the quantitative approach from V1 with the qualitative part of customer objectives, key messages and content), - finally landing to strategical OC planning in Q4 2021 ( The new CEX360 will be supporting the end-to-end planning part of the entire transformation.
It will help us define for the right customers segments (personas) the right objectives, key messages, channels & frequencies and build them into omnichannel campaigns.) From September 2020 we initiated the Co-creation process, with an agile approach between AstraZeneca and Binovate Team, that included design, development, integration with existing systems and tools (e.g. CRM, Data Warehouse, BI etc), roll-out, training, change management and refinement loops with a view to evolve solution to the org needs.
How many people from the vendor's team worked with you, and what were their positions?
There were 12 people involved in the project, including Product Lead, Solution Architect, Project Manager, Quality Assurance, 4 senior backend developers and 4 senior frontend developers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were able to launch V1 (operational planning) on time, despite very tight schedule. This way we achieved a critical business step across all CEE-BA markets, allowing all teams, in all TAs to evolve their P&S&T and improve the customer experience with channel preference. IBEX team, involved in co-creation, increased their OC capabilities, being able to drive and monitor the quality of business planning throughout the countries.
Describe their project management style, including communication tools and timeliness.
On top of the co-creation agile approach, Binovate team managed exemplary the complexity of the project, being able to structure and keep on track the multiple workstreams and different audiences (Core Team, Champions from all functions, Leadership, CommEx involved in solution implementation and IT). Communication and co-creation between AZ and Binovate teams was supported with modern tools: Zoom, Slack, shared Docs and workspaces.
What did you find most impressive or unique about this company?
- They have the industry knowledge and the ability to connect client needs with innovation and technology.
- Transparent approach on aligning objectives and constraints on both sides
- A big plus from all projects we worked upon together was their focus on core competencies and ability to work in multi vendor teams to deliever the customer success
Are there any areas for improvement or something they could have done differently?
Highsight on transformation curve, we analysed together what we could have done better and concluded that having an earlier and broader comms (tone from top to down) would have eased the transformation pain on next steps.
the project
Custom Software Dev for Pharmaceutical Company
"They provided good value for money and didn't promise more than they could deliver."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there
I am a marketing manager at a pharmaceutical company.
What challenges were you trying to address with Binovate Labs?
We were trying to create a platform to connect oncologists with other medical specialists as well as with new therapies to refer patients to.
What was the scope of their involvement?
Binovate Labs developed a web-based application.
What is the team composition?
I worked with the company owner and all of the project team.
How did you come to work with Binovate Labs?
When I started working at the pharmaceutical company, Binovate Labs had already been selected as a service provider, so I wasn’t involved in the selection process, and I’m not completely sure what criteria were used. However, seeing the results we’ve had with our collaboration, I know they were a good choice.
How much have you invested in them?
Our company invested less than €60,000 (approximately $73,000 USD).
What is the status of this engagement?
Our engagement lasted from July 2019–April 2020.
What evidence can you share that demonstrates the impact of the engagement?
Because of some inner processes and COVID-19, we had to delay the site launch. However, we are currently following up on some KPIs, like the number of members, interactions, visits to other site’s resources, among others.
How did Binovate Labs perform from a project management standpoint?
Binovate Labs performed very well. We had weekly meetings where discussions were clear, specific, and extremely precise. They used Google tools for project management and file sharing.
What did you find most impressive about them?
They provided good value for money and didn't promise more than they could deliver.
Are there any areas they could improve?
The team could have a closer follow-up with the client after the product is finished. This issue is something that we've already discussed with them.
Do you have any advice for potential customers?
You will not regret working with them.
Binovate Labs made a software solution that reduced company processes by 80%. The team's suggestions improved ideas and added value to the plans that were initially proposed. Further, solid implementation of the solution was done in a swift manner, even in the support, hyper care, and live phases.