Binovate Labs

BACKGROUND

Please describe your company and your position there.

The tool was developed in order for Compliance with internal requirements

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Binovate Labs, and what were your goals?

We lacked a customized solution to maintain local HCP database and automatically calculate fair market value fees for them in accordance with the industry standards and their experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

Binovate was selected as previous projects with the company turned out successfully. Furthermore, they also provided the most advantageous solution from cost perspective.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Development of customized software solution to respond the the local need, in a very user friendly interface, that was easy to use by the business.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Custom-made software solution that reduced previous processes by 80%.

Describe their project management style, including communication tools and timeliness.

Binovate was very open to our suggestions, improved the starting ideas and brought added value to the plans we originally started with. They implemented the solution in a swift manner and provided support and hyper care period throughout the go-live period.

What did you find most impressive or unique about this company?

They had a personalized approach, were attentive to client needs, and solution oriented. Also, they were flexible, swift to respond and fix bugs when needed.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the Innovation and Business Excellence Director of Romanian affiliate of AstraZeneca, major pharma company. I am also coordinating IBEX activities across Central Eastern Europe and Baltics Area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Binovate Labs, and what were your goals?

With the launch of our 2025 Growth Through innovation strategy, we are committed to evolve the engagement with our customers from current multichannel to an omnichannel model that will offer a better customer experience.

Given the complexity of omnichannel planning and the historical gap in aligning brand planning with individual activities plan, we comissioned Binovate to build a customized solution that will allow for the cross functional teams to co-create the strategical omnichannel plan, translate it into tactical plans, and inform each of the customer facing roles to build their individual, operational plans, in every business cycle (currently set quarterly).

Furthermore, we required that the solution will allow monitoring the execution and allow adjustments of the plans, with the objective of optimizing our customers interractions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We are working for almost 10 years with Andrei Frangeti and Binovate in different projects: business strategy, patient support programs, commercial processes optimisation, customized solutions to support digital and innovation. For the last 5 years we were succesfully using one of their solution - Customer Excellence Expert CEX - as an end to end multichannel planning solution for each business cycle. CEX was widely used across markets in CEE. Given this already existing collaboration, we decided to evolve the solution to fit the new omnichannel model we are after.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We take a stepwise approach in evolving our OC planning: - operational planning implemented from Q2 2021 (V1 evolves the Segmentation to support the new P,S&T framework and allows us to plan frequencies for multiple channels - Multichannel step in the omnichannel transformation), - tactical planning aimed for Q3 2021 (V2 will connect the quantitative approach from V1 with the qualitative part of customer objectives, key messages and content), - finally landing to strategical OC planning in Q4 2021 ( The new CEX360 will be supporting the end-to-end planning part of the entire transformation.

It will help us define for the right customers segments (personas) the right objectives, key messages, channels & frequencies and build them into omnichannel campaigns.) From September 2020 we initiated the Co-creation process, with an agile approach between AstraZeneca and Binovate Team, that included design, development, integration with existing systems and tools (e.g. CRM, Data Warehouse, BI etc), roll-out, training, change management and refinement loops with a view to evolve solution to the org needs.

How many people from the vendor's team worked with you, and what were their positions?

There were 12 people involved in the project, including Product Lead, Solution Architect, Project Manager, Quality Assurance, 4 senior backend developers and 4 senior frontend developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to launch V1 (operational planning) on time, despite very tight schedule. This way we achieved a critical business step across all CEE-BA markets, allowing all teams, in all TAs to evolve their P&S&T and improve the customer experience with channel preference. IBEX team, involved in co-creation, increased their OC capabilities, being able to drive and monitor the quality of business planning throughout the countries.

Describe their project management style, including communication tools and timeliness.

On top of the co-creation agile approach, Binovate team managed exemplary the complexity of the project, being able to structure and keep on track the multiple workstreams and different audiences (Core Team, Champions from all functions, Leadership, CommEx involved in solution implementation and IT). Communication and co-creation between AZ and Binovate teams was supported with modern tools: Zoom, Slack, shared Docs and workspaces.

What did you find most impressive or unique about this company?

• They have the industry knowledge and the ability to connect client needs with innovation and technology.
• Transparent approach on aligning objectives and constraints on both sides
• A big plus from all projects we worked upon together was their focus on core competencies and ability to work in multi vendor teams to deliever the customer success

Are there any areas for improvement or something they could have done differently?

Highsight on transformation curve, we analysed together what we could have done better and concluded that having an earlier and broader comms (tone from top to down) would have eased the transformation pain on next steps.

BACKGROUND

Introduce your business and what you do there

I am a marketing manager at a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Binovate Labs?

We were trying to create a platform to connect oncologists with other medical specialists as well as with new therapies to refer patients to. 

SOLUTION

What was the scope of their involvement?

Binovate Labs developed a web-based application. 

What is the team composition?

I worked with the company owner and all of the project team.

How did you come to work with Binovate Labs?

When I started working at the pharmaceutical company, Binovate Labs had already been selected as a service provider, so I wasn’t involved in the selection process, and I’m not completely sure what criteria were used. However, seeing the results we’ve had with our collaboration, I know they were a good choice. 

How much have you invested in them?

Our company invested less than €60,000 (approximately $73,000 USD).

What is the status of this engagement?

Our engagement lasted from July 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of some inner processes and COVID-19, we had to delay the site launch. However, we are currently following up on some KPIs, like the number of members, interactions, visits to other site’s resources, among others. 

How did Binovate Labs perform from a project management standpoint?

Binovate Labs performed very well. We had weekly meetings where discussions were clear, specific, and extremely precise. They used Google tools for project management and file sharing. 

What did you find most impressive about them?

They provided good value for money and didn't promise more than they could deliver.

Are there any areas they could improve?

The team could have a closer follow-up with the client after the product is finished. This issue is something that we've already discussed with them. 

Do you have any advice for potential customers?

You will not regret working with them.