What was the scope of their involvement?
Binary Pulse Studios creates a number of marketing and advertising videos. It’s a mix of animation and live video shot on location. Some even mix animation with video footage. The videos mainly live online or on social media. Some educational or how-to videos are used at trade shows.
The process usually starts with us brainstorming concepts. Once we get approval from our internal client, we bring in Binary Pulse Studios. We share the script with them and then they create a storyboard. We review it and make changes. After the process of fine-tuning the storyboard, they help us visualize how the project is going to work with a rough cut.
From there, they either work on the animation or live video shoots. We go through the process to get approval from the client. The process is also affected by the budget. If we do more of the heavy lifting on our side, we can save some money. Other times, they take on the whole project from the script to storyboards and production.
What is the team composition?
Our main contact is Kara (Digital Project Manager, Binary Pulse Studios). We also work directly with Jeremy (Director and Motion Graphics Supervisor, Binary Pulse Studios) and Drew (Producer and Scriptwriter, Binary Pulse Studios) on the creative side. I don't have full transparency into the rest of the team. They’ll bring in a crew to shoot video or work with an animator, as needed.
How did you come to work with Binary Pulse Studios?
I found them through an online search. I looked at examples of their work and then went and met with them in person. It felt like a good fit. One of our other internal business units also worked with them and let me know they were happy with the results. That confirmed they were the right choice.
How much have you invested with them?
We’ve probably spent close to $200,000.
What is the status of this engagement?
Work started in August 2016 and the engagement is ongoing.