Bilberrry

Introduce your business and what you do there.

I’m the internal marketing specialist for the Washington Apple Commission, a promotional organization responsible for marketing Washington apples in our export markets. I work in our marketing department to help execute the different marketing programs that we have around the world.

What challenge were you trying to address with Bilberrry?

The previous version of our website was released in 2015, so it had become a bit outdated. Considering the changes in our industry and the different aspects that we wanted to highlight on our website, we decided to completely redo our website.

What was the scope of their involvement?

Although we migrated a lot of the content from our former website, Bilberrry helped us create a new WordPress website, which included a new look, layout, and design.

They also implemented GTranslate, a translator plug-in. Instead of having to create our site in English and seven other languages, as we did with our former site, this translator plug-in helps us translate our page automatically. We’re still working through some edits because the translation is very literal, and some of the text is odd.

In addition to that, Bilberrry created new brand guidelines that we shared with our representatives around the world. Now, those representatives will start to integrate those guidelines into their marketing campaigns, marketing materials, social media posts, and all of their digital communications.

What is the team composition?

We’ve had three main people from Bilberrry involved in our Zoom meetings. Their team includes Arthur (Product & Digital Strategy), Emma (Content), and Adam (Co-Founder & CEO).

How did you come to work with Bilberrry?

As we’re a state agency, we have to bid out these kinds of big projects, so we put an RFP on a Washington state website, and we had about 70–80 proposals. We went through all of these proposals and whittled them down until we reach a handful of contenders. Then, we went through those companies in more detail and decided to go with Bilberrry because they presented the best proposal.

How much have you invested with them?

Our contract was for around $90,000, but we will spend a bit less than that amount.

What is the status of this engagement?

We started working in February 2021, and our engagement is ongoing. However, we’re now wrapping the project up, and we estimate that we will finish in the next couple of weeks, around the end of October 2021.

What evidence can you share that demonstrates the impact of the engagement? 

As we had our former website manually translated to various languages, making updates was a lot more labor-intensive. Since using the translator plug-in that Bilberrry suggested, any updates are automatically translated for all of our audiences. This will make it easier for us to add content to the site since every representative of each language that we use will only make small edits to the texts when needed.

Everyone in our office loves the work that Bilberrry has done. However, as the site hasn’t gone live yet, we don’t have any statistics to share.

How did Bilberrry perform from a project management standpoint?

Bilberrry’s project management is excellent; they’ve been wonderful to work with. They’ve answered various questions for me, and they’ve been very patient. I can’t imagine working with a better web design team.

We’ve communicated a lot via email, and we’ve shared files through Google Drive and Dropbox.

What did you find most impressive about them?

Our goal for this website was to create a dynamic and very authentic website for our consumers to get a glimpse into the Washington apple industry. Bilberrry has done an impressive job at bringing their creativity into the project to help create an awesome-looking website that people want to keep discovering.

Are there any areas they could improve?

I don’t have any constructive criticism; Bilberrry has been great throughout the project.

Do you have any advice for potential customers?

The Zoom calls have been very helpful for us. They’re a great way to talk through the project, and they’re a useful tool for them to show what they’re working on and give feedback in real-time. Thus, I suggest you leverage those calls.

Introduce your business and what you do there.

CCHP is the federally designated national telehealth policy resource center serving as an independent center of excellence in telehealth policy.  We provide technical assistance to 12 federally funded regional Telehealth Resource Centers (TRC), state and federal policymakers, national organizations, health systems, providers, and the public.

What challenge were you trying to address with Bilberrry?

We needed help executing a website overhaul. We also wanted to create a proprietary database to help us better track and convey the telehealth laws, legislation, and regulations in all 50 states, DC, and federally. 

What was the scope of their involvement?

They’re performing an overhaul of our current Drupal site and migrating it to a WordPress site. The team is also converting all the information for all of the states across the nation out of a 500 page PDF report into an interactive tool. They’re making it easier for users to come to our site and drill down what they’re looking for.

First, we started talking about design. Once we got the design done, they got into building the actual database. It’ll allow us to make the experience better for the end-user; it'll also help those of us who on the backend who have to update content pretty regularly.

Bilberrry also created a workflow system on the backend to allow us to communicate amongst ourselves and easily move the pieces of information for approval through a workflow process. We plan to go live in two weeks.

What is the team composition?

We work with Arthur (Director, Product & Digital Strategy), Emma (Head of Content), and Bryan (Creative Director).

How did you come to work with Bilberrry?

We sent an RFP out to 30 firms. We knew this was going to be a big project for us and wanted to throw out a wide net to find the best partner possible. We formally reviewed all of the proposals and did a scoring process. We also heavily weighed communication outside of the proposal.

Bilberrry’s methodical approach and experience in building databases really drew us to them. Their personality and demeanor also fit our bill, as well.

How much have you invested with them?

We’ve spent around $140,000.

What is the status of this engagement?

We started working together in October 2020. We plan to wrap up in April 2021.

What evidence can you share that demonstrates the impact of the engagement? 

Since we haven’t launched yet, we don’t have a lot of end-user experience to share. From what I can tell, it’ll be really successful. Anytime we can make telehealth policy a little more appealing is a total win in our eyes. Based on what I’ve seen so far, Bilberrry is going to help us achieve that goal.

The team was really quick to learn and understand what we do. They were really willing and committed to having that understanding. Arthur is very responsive, smart, and quick to understand our needs. He’s very good at incorporating our feedback into the next iterations.

How did Bilberrry perform from a project management standpoint?

They’re excellent. We’re in constant communication with one another. We have weekly project discussions, too. Anytime we reach out to them, they’re extremely quick to respond. Bilberrry is excellent with communication and meeting deadlines.

What did you find most impressive about them?

They hear us and incorporate our feedback. Anytime we’ve made even the slightest comment or suggestion, they’re really good about incorporating it into the final design.

Are there any areas they could improve?

No, they’ve been great partners for us. They’ve created something for us that’ll have a big impact in our field. We’re really grateful.

Do you have any advice for potential customers?

Don’t be afraid to share your thoughts and ideas, no matter how off point you think you are; Bilberrry will hear you and they’ll find a way to include it in the final product.

Introduce your business and what you do there.

I’m the chief communications officer at Days for Girls International. We’re an award-winning NGO, and our mission is focused on shattering stigma and limitations associated with menstruation.

What challenge were you trying to address with Bilberrry?

We needed a new website. Our website was built by our founder on Wix and had just become a dumping ground for information. It was cluttered and outdated in terms of design, fonts, and colors. There was no strategy, so we hired them to build a new website to uplevel our brand.

What was the scope of their involvement?

Bilberrry had a couple of discovery calls with stakeholders in our organization, and they collected a lot of feedback about what people wanted, the problems we had, and the solutions that they were hoping to see.

I came in around that time and kind of facilitated some of those conversations. Bilberrry then started working on wireframes for us using a tool that allowed us to experience the designs as if they were in real-time. 

One of the experiences that we wanted for our users was the ability to find us on a map and search for us in different locations, so the team also created some new integrations with Google Maps, because we have different chapters and teams around the world.

It’s a WordPress website. Part of the scope of work was that they would deliver a design for us and create building blocks that we could use to build out our own pages as we saw fit going forward.

What is the team composition?

I initially worked primarily with three teammates: Bryan (Creative Director), Emma (Head of Content), and Adam (CEO). Once we settled on the design, we went down to a team of two. 

How did you come to work with Bilberrry?

I started working at the organization in August, and my CEO had already signed a contract with Bilberrry. She reviewed some proposals and used Clutch to find a partner. Bilberrry had great testimonials and reviews, and for what they were offering at their price, they were the best option. 

How much have you invested with them?

So far, we’ve spent about $50,000.

What is the status of this engagement?

I began working with them in August 2020, and our engagement is ongoing. Bilberrry still assists with any questions or errors that pop up. We’re winding down and should launch in January 2020.

What evidence can you share that demonstrates the impact of the engagement? 

Bilberrry delivered the keys to our website, which is on a staging server. The feedback has been great. People are so excited and they love the design. It’s a gorgeous website and the functionality is great. 

I’ve had such a great experience with them, they’ve gone above and beyond on this project. The interface is beautiful, and people are really blown away. It’s going to uplevel our brand.

How did Bilberrry perform from a project management standpoint?

Bilberrry used InVision to communicate their design, as well as Google Drive. Within our organization, we use Trello, and the team joined our Trello board. We also use Zoom and have phone calls.

I've worked in communications my entire career and even worked for agencies that facilitated the building of websites for other nonprofit organizations, so I've been through this process many times. I've been blown away by the new tools and technology that Bilberrry uses to manage the project and to show us the designs.

What did you find most impressive about them?

They’re pros. I’ve been really impressed with how professional they are in terms of following through on deadlines and every email. They really heard what we wanted and delivered. That's so rare when it comes to working with a design firm.

I've seen the life cycle of projects with third-party vendors, and it's often really happy in the beginning, but as the process goes on, the happiness goes way down. I haven’t had that experience with Bilberrry.

They’re professional and like-minded. I enjoy working with them on a personal level, and we get along really well. They delivered what they promised and did it in a really professional way. 

Are there any areas they could improve?

Nothing comes to mind right away. If anything, they could consider implementing something like Trello or Basecamp into their project management. 

They use Google Sheets to gather documentation and feedback from us, so making that change could help their process. But, from my end, it didn’t matter to me how they managed the project, as long as they got the work done.

Do you have any advice for potential customers?

With any design project, the biggest challenge is the discovery piece. Often, the customer doesn’t generally know what they want until the project starts, so I would advise customers to be mindful and thoughtful about the kind of information they give Bilberrry. 

During the discovery process, be thorough and talk about your challenges and needs. Think through what you want going into the project so that you’re giving Bilberrry the best chance to succeed.

Introduce your business and what you do there.

I’m the CEO of iMovR.com.

What challenge were you trying to address with Bilberrry?

We needed development help.

What was the scope of their involvement?

They’ve done every generation of two of our websites. The first site they did is a Magento site. Most recently, they converted the second site from WordPress 4 to WordPress 5 and an all-new theme.

One of our websites was hideously and extremely slow. We put site speed metrics they have to meet. It was an off the shelf theme that we used for reviews websites and that company was tiny and never updated it. We needed to replace a theme that was designed specifically for review sites. They had built a good review site before.

We wanted a theme programmed specifically to mimic what we had before, as much as possible, but at the same time, be more attuned to rich snippets and other SEO things that have come along since that old theme didn’t work well with. We were using plugins that were garbage. Our SEO performance now is integrated into the theme.

It’s a combination of site performance, load speed, UX, and look and feel. On the backend, it gives us a lot more control over things that the prior theme didn’t allow us to do. It makes my team more productive.

What is the team composition?

Our account manager was Adam (Co-Founder/CEO). There’s a graphic designer and a project manager as well.

How did you come to work with Bilberrry?

Adam used to work for me before he launched his company. I was his first client with our first website. He actually came up with our company name in about three minutes. He’s a very great guy.

How much have you invested with them?

We spent $80,000 in total.

What is the status of this engagement?

We started working together in February 2013 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’re a state-of-the-art agency. I will continue giving them my business. Their skillset and especially their U.S. based team has really improved.

Everything went so well. We gave them a spec of what we wanted. They gave us back a detailed proposal. Then we had very little interaction. They just executed really well. They gave us two rounds of review on the screen designs and then after that, it’s just been bug fixes and they’ve been fixing them at light speed as soon as we bring them up.

I continue working with them because we’re experts in our industry but we’re not experts on WordPress or Magento. I can tell them what I’m looking for and they come back and say they can do that but then also tell us what else they could do. They add enhancements to our spec of things we’re just not aware of.

We still get 1.2 million users a year. I give them 5-stars across the board. We rarely give a 5 to anything.

We’re not live yet on the second site because we’re finishing content changes.

How did Bilberrry perform from a project management standpoint?

Project management is 5-stars. They were on time to the day. They took our feedback really well and listened extremely well. They had their own advice to us of things we could do even nicer and better which we took. Bug fixes have been incredibly fast.

We communicate via email. There hasn’t been much need because it was so well done. The spec was clear. Their proposal was clear. They built exactly what we asked for. We haven’t had a need for any more ways to communicate. There’s a Google Doc where we’d put errors or questions when we found them. They’d get an immediate email when we posted something in there. They responded within hours on everything.

We get very good value using their Ukrainian team but we speak with a small staff in the US. We don’t have to ever deal with translation. They’re very intelligent with SEO which is critical with the design of the sites.

What did you find most impressive about them?

They really get a deep understanding of our business. I’ve worked with a lot of agencies and I’ve never found a software development firm that actually listens to you and learns your business as if they’re a Bain or Accenture consultant.

Are there any areas they could improve?

No, there’s nothing I’d have them improve. They took my feedback on the project three years ago and they now have a well-honed organization.

Do you have any advice for potential customers?

Both sides have to walk that extra mile. Explain your entire business well and you’ll get a better result. Have a good grasp of your audience demographics. The more they understand about what your business is, the better their advice is going to be on features on your website.

Introduce your business and what you do there.

Grand Image is an art publishing and creation company. We intake commissions from our customers as well as create brand new content that we also sell. We create that art, print it out, and help with the install and the publication. We have a variety of clients across the architectural and design communities, as well as hospitality and other markets. We also do 3D art, so we make sculptures. A lot of our art is digital or 2D. My role is COO, so I’m in charge of technology as well. 

What challenge were you trying to address with Bilberrry?

We needed to update our marketing site and have it integrated with some of the backend sites that we have, which is basically our catalog. We have an extensive catalog of about 60,000 images of the works that we’ve created. When our customers log in, they need to have access to that catalog, because they make purchases from it and also browse it to get ideas of how their work is installed. We also needed a CMS.

What was the scope of their involvement?

Bilberrry built a new marketing site from scratch that is focused solely on marketing to new customers or people that want to know about Grand Image. They also implemented a WordPress CMS.

We told them what we were looking for. One of the unique things that Bilberrry did, and a reason we decided to go with them, was that they did some initial design mockups. This is pretty unique, because they really wanted to work with us and did some quick mockups to show us what the site could look like. They were pretty simple mockups, but nobody else was willing to go so far as to present something to us. Our owner is really driven by design and the aesthetics of things, so he really appreciated being able to visually see the site instead of having the possibilities described to him.

We will have an ongoing contract with them, where they will host the site for at least the first year before we move it over to AWS. We will also have them come back and add in some more functionality that we want, like an e-commerce site.

What is the team composition?

We’ve worked with three people on the Bilberrry team, including Bryan (Graphic Designer). Our main point of contact is Arthur (Director, Digital Strategy & Product Management), and he’s been phenomenal. Around six people from my side have been deeply involved in this project.

How did you come to work with Bilberrry?

We initially found Bilberrry through Clutch. They had good reviews. One of the reasons that we really liked Bilberrry is that they used WordPress. Millions of sites use WordPress as their CMS, and it gets updated regularly. We’d previously worked with somebody that had a custom CMS solution, and we didn’t like that because we were tied to them.

How much have you invested with them?

We’ve spent a total of $50,000. Our hosting contract will be $150 per month. 

What is the status of this engagement?

We contracted them in late December 2019, and the engagement is ongoing. Being an art company, we’re always looking to change some of the art or aesthetics of it all, and we’ve been updating our content a lot. The site’s code has been complete for many weeks now, but we have a ton of content, so we’ve been going through to make sure we’re putting our best foot forward. We fully expect to actually launch this week and transfer over to the new website. 

What evidence can you share that demonstrates the impact of the engagement?

I can’t share any metrics because we haven’t launched the site yet. However, Bilberrry has always been on top of everything. They really helped us put together a visual, professional site. Our previous marketing site has an interesting design, but it’s completely nonfunctional. It’s difficult to navigate through and has too much parallax animation going on. Bilberrry helped us create a site that is pretty to look at; as an art company, we need a visually-acceptable site, to say the least. We also wanted it to be really functional so that if somebody dropped into the site, they would immediately know what to do, and it would funnel them directly to contacting us as quickly as possible.

How did Bilberrry perform from a project management standpoint?

Arthur is just wonderful to work with. Every week, he checks in and lets us know what is due from us. He manages the project quite well. With COVID-19 going on, it would be very easy for us to focus on other things, but Arthur has always been there to keep us on target. They had a project plan from the beginning, which laid out the steps they’d take, the projected dates of when things would be done, and the areas where they’d need interaction from us. They’ve had constant and consistent follow-up on at least a weekly basis, if not more frequently. They’ve even followed up on weekends. 

It was pretty simple project management from a software standpoint; we weren’t using anything complex like Microsoft Project. All we needed was a spreadsheet, which we referred to quite consistently. We also used InVision so that we could see the website’s design and how it would function. That was really useful, especially for our owner. 

Most of the work was done remotely, but they flew in their designer from Nashville to work with us for a day and make sure that we got the design right before it was finalized. Also, we met with one of their co-owners, Adam (Co-CEO & CMO), a couple of times during the initial phases. He was able to give us a lot of information about ERP software. It was really good to meet with Adam and Arthur to go over future enhancements and things that they could possibly help us out with. They were really informative, helpful, and honest. They let us know when things would cost us more, even though it would be beneficial to them to have us on as a client.

What did you find most impressive about them?

I thought they were and still are excellent at communication. They’re just on top of everything, and that’s really appreciated, especially considering it was difficult to get our last vendor to provide any information on the project’s status. Bilberrry lets us know what’s going on and what they need from us and when, and then they follow up on that.

Are there any areas they could improve?

No, there really isn’t. To be honest, they have just been a fantastic vendor to work with. I have really enjoyed the process with them.

Any advice for potential customers?

Bilberrry is going to guide and direct you to get the most out of the engagement; they’re really quite good at that. Just sit back and let them take over, which is the perfect way for a vendor to function.

Introduce your business and what you do there.

I’m the president & CEO of Stronger Families, a nonprofit that focuses on serving military veteran and first responder families through seminars, conferences, and a digital platform.

What challenge were you trying to address with Bilberrry?

We hired Bilberry to build a sophisticated digital platform.

What was the scope of their involvement?

The process was laid out clearly. We had the content already developed but needed a developer to turn it into an engaging platform with algorithms and user-friendly UI. The team at Bilberrry focused on the frontend or the platform. Our in-house graphic designer worked all of the graphics, which their side took to the web environment. The backend was built on WordPress, which allowed us to make changes.

What is the team composition?

Along with our graphic designer, their team consisted of two others. Adam (CEO, Bilberrry) and Eugene (Director of Product Management, Bilberrry) were directly involved.

How did you come to work with Bilberrry?

I found them through my executive CEO group. We had our annual summit, and the Bilberrry team was there as a vendor. After attending their breakout session and hearing their pitch, they piqued my interest. We did our due diligence, reaching out to their past customers. Across the board, we could see that their team delivers.

How much have you invested with them?

In total, we’ve invested $21,000.

What is the status of this engagement?

We started working with Bilberrry in April 2018, and we’re moving into the next phase.

What evidence can you share that demonstrates the impact of the engagement?

In terms of what we scoped out at the beginning, the MVP they delivered was solid. We didn’t go over budget and stayed within the timeline. There were some delays, but those were on our side.

The first round was extremely successful, and we’re working on proving the concept to our audience with a market launch. The second phase will be more technical and cost-involved. This phase must be done correctly.

How did Bilberrry perform from a project management standpoint?

From a project management standpoint, they’ve done great. They communicate well with us, always reaching out if they’re not going to make a deadline. We mainly use email. The project outline they put together was done using PowerPoint. We also had other documents and resources available.

What did you find most impressive about them?

What stood out to me was their ability to communicate. Their team was able to take our vision and turn it back into documents before we even signed an agreement. Before any money was exchanged, they came back to us with a thorough plan that helps set expectations.

Sometimes developers say that they can do something, but halfway through an engagement, it’s clear that they’re not going to deliver. The team at Bilberry does what they say they’re going to do, within the budget and timeline. That beats a large percent of other developers out there.

Are there any areas they could improve?

No, not really.

Introduce your business and what you do there.

The Life You Can Save has a twofold mission. One is to spread awareness of effective giving and the moral obligation to help people living in the developing world, and the other is to recommend and raise money for effective nonprofits that we identify.

What challenge were you trying to address with Bilberrry?

We were launching an audiobook, and we wanted to revise our website and the user interface of our content management system to something that would be easier for internal team to use. We also wanted to create a number of landing pages that would be linked to from the e-book in order to drive traffic and conversions.

What was the scope of their involvement?

At the beginning of the project, they helped us migrate the entire site to a WordPress platform. We reviewed the changes as they were being made, but they had the overwhelming responsibility for that transition, as well as for changing the user interface from there.

Their team was also in charge of making our content more digestible for the new landing pages, as well as developing some new designs for us to present our brand on those.

What is the team composition?

They had a team of two in Seattle who worked closely with us, as well as an engineering team in Kiev that they coordinated with. The two partners in Seattle were a senior project manager and a content manager.

How did you come to work with Bilberrry?

I found several options on Clutch that I reached out to and interviewed, and from there it was clear that Bilberrry was by far the best fit. They understood the project and our mission immediately, and they communicated their capacity to assist us very well.

What is the status of this engagement?

I believe the project ran from September–December 2019.

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is absolutely excellent, both in terms of the final content and usability side, as well as the debugging process as we worked through the process. The impact of the project on our business is still ongoing, so we’re not sure what the final result will be, but we achieved all of the goals that we set for the project. It certainly would have been impossible to do the book launch without the new site.

How did Bilberrry perform from a project management standpoint?

Our project manager has a technical background and a marketing and design background as well, so he was more than capable of keeping us abreast of their progress. We had virtually weekly meetings and were able to contact them any time in between and get an almost immediate response. Communicating with them always felt smooth and intuitive, which really contributed to the success of the collaboration.

What did you find most impressive about them?

Their principal, who is one of the co-owners of the business, is really easy to work with. He communicates very well, has a great understanding of the scope of the project, and is always on top of resolving any issues that we have.

The content creation person is also a really good copywriter and has a fantastic sense of design, which we were very happy with. Their personnel are all just wonderful to deal with, and that has a huge impact on both the project and our ability to enjoy working on it.

Are there any areas they could improve?

The only criticism I could make out of the entire process is that our face-to-face meetings occasionally felt slightly rushed. That may have been partly due to their use of a shared workspace, and it really didn’t cause any larger issues down the line.

Do you have any advice for potential customers?

I think any client who works with Bilberrry should have a project manager on their side who has both a technical background and a design background and deeply understands the goals of the project.

As long as you stay on top of both aspects of the project, they are very easy to work with. In 18 years of working with many marketing companies, I never found an organization that was as effective as they are.

Please describe your company and your position there.

Owner of a fast casual restaurant concept with multiple locations throughout King County.

For what projects/services did your company hire Bilberrry?

We hired Bilberrry to design and develop a custom online catering portal that allowed us to productize our catering offerings and streamline the ordering process for catering customers.

What were your goals for this project?

Our goals for this project were to design and build out an online ordering solution for our catering business that allowed us to increase our catering orders and reduce the back and forth email communication between our customers and our operations team.

How did you select this vendor?

We were referred to Bilberrry through our personal network as they came highly recommended.

Describe the project and the services they provided in detail.

Our existing website was built using an out of the box Wordpress Theme that was slightly customized to fit our needs. When it came time to expand our business into catering, the existing theme did not have the flexibility we needed to achieve our goals. When we approached Bilberrry about our needs, they discussed several options we had to choose from.

We ultimately decided to work with them to build out custom designed pages and functionality to achieve our goals. The process involved brainstorming how we wanted our customers to interact with our catering menu, and how to clearly communicate our offerings.

From there, Bilberrry presented multiple design options based on our input. Once the designs and user flows were selected, they moved forward with implementation, testing and deployment of the new pages and functionality. I was impressed with the feedback and communication throughout the process and the speed of which they executed.

What was the team composition?

We worked primarily with a Lead Product Manager at Bilberrry. Other Bilberrry team members who were involved in the project include a UI designer, a Wordpress Developer, a Quality Assurance Tester and a Project Manager.

Can you share any information that demonstrates the impact that this project has had on your business?

Right away we saw an uptick in catering orders with the new website. The simplicity it afforded for the end user had a bigger impact then we imagined. Repeat customers even commented on how much they enjoyed the new website. Made me wish we had done it sooner!

How was project management arranged and how effective was it?

We had 1 main point of contact which made things really easy for us, not sure how they self delegated on their end.

What did you find most impressive about this company?

We had an idea of what we were going for but didn't know exactly how to get there. Bilberrry helped us actually think through the solution. They asked us questions related to our business goals and proposed solutions to best help achieve those goals. We felt as though we could give them very high level information related to our business and they could come up with the right solution and also execute on it.

Are there any areas for improvement?

Overall, it was a great experience working with Bilberrry and we were thrilled with how it turned out.

Introduce your business and what you do there.

I’m the marketing director for Taco Time Northwest.

What challenge were you trying to address with Bilberrry?

We wanted to redesign our website to introduce an order ahead platform, with location pages for each of our 80 restaurants. We wanted to drive the journey from click to purchase and make the whole experience smoother than what we had on our existing website.

What was the scope of their involvement?

They set up a CRM training program for us and we looked at production deployment. We provided them with designs. They redid the entire backend, set up a WordPress site, and rebuilt the frontend from scratch.

Right now, our in-house person does 75–80% of everything that needs to be done on the CMS. Bilberrry helps out with special requests that our on-site team can’t handle. For example, they set up an online ordering microsite so that each of our franchises can order uniforms.

They evaluated our integration of third parties and reviewed information from Google Analytics, including our integration with Olo, our online ordering partner, and LevelUp, our credit card processor. They also reviewed our SEO and UX and did a lot to improve our site’s visibility.

What is the team composition?

I mainly dealt with Adam (CEO, Bilberrry), but they had at least half a dozen people working on the project. Adam served as our project manager.

How did you come to work with Bilberrry?

We really wanted to work with a local provider, so I did some research on Google and found them on a list of top providers in our area. They were the third company I talked to, and after speaking with Adam and understanding the culture of their company, I came away impressed. The relationship I developed with Adam and the way he presented his team convinced me they would be a good fit for us. The budgeting and schedule were also in line.

How much have you invested with them?

We’ve spent $36,000 in total.

What is the status of this engagement?

We started working together in July 2018 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Online orders now make up a small percentage of our total orders, but more importantly, it's much simpler to have an online locations page for each of our restaurant locations. We’re very happy with the website. I did site testing and cross-browser validation and we liked the visual acuity. We’ve also had third party companies look at the backend, the SEO, and the metatags and they’ve been impressed, so Bilberrry did a great job of setting up the basic structure.

How did Bilberrry perform from a project management standpoint?

We had sit-down meetings and conference calls, and Adam came to meet with us a couple of times. Our design team sat in on the conference calls with Adam every week or so. They were very available for us and Adam could deal with anything we needed. They presented milestones on their schedule and it was helpful for us to check in at the milestones.

What did you find most impressive about them?

They’ve been very responsive and quick to help us. For example, we moved our Taleo support to ADP, and our HR team has been very demanding because we’re recruiting for 80 restaurants. Adam’s team has been amazing in how they’ve responded to that. We hear probably once a day about an issue with a restaurant site and Adam responds within 20 minutes. It’s imperative for us to be able to collect job applications and they’ve been crucial in supporting that.

Are there any areas they could improve?

No, I’m very happy with their services.

Do you have any advice for potential customers?

Understand what you need and be honest and transparent about what you’re trying to accomplish. If you’re clear about that, Bilberrry will be clear about what they can and can’t do and they will suggest strategies for getting where you want to be.

Please describe your company and your position there.

We develop curriculum and programming for health sciences graduate students to learn about teamwork and collaboration.

For what projects/services did your company hire Bilberrry?

We hired Bilberry for web design and custom web development. We needed a nice looking and functional student portal.

What were your goals for this project?

An intuitive and mobile friendly online portal for university students to learn about and register for specific educational opportunities at the University of Washington. A flexible admin panel/CMS that allows our staff to easily manage website content and add new program offerings without technical support.

How did you select this vendor?

We were referred to Bilberrry by a friend.

Describe the project and the services they provided in detail.

Bilberrry was included in all aspects of the project. From ideation, design, development, testing and deployment. They helped us define the design and functionality of the student portal, provided recommendations on how to best implement specific features and efficiently executed on the deliverables.

What was the team composition?

Our primary points of contact throughout the engagement were the Lead Product Manager and Lead Designer.

Can you share any information that demonstrates the impact that this project has had on your business?

The student portal has allowed for a more streamlined and organized registration process. Over 1000 students are now able to view and register for programming on the student portal. And, we can proudly direct people to the portal to showcase our programming.

How was project management arranged and how effective was it?

We communicated via phone, email and in person meetings. The team was great at communicating and implementing in a timely manner.

What did you find most impressive about this company?

They not only delivered on what they promised on time and on budget, they also communicated the technical aspects of the project in a way that we could understand.

Are there any areas for improvement?

Nothing I can think of.