Bilberrry

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Outpost

Describe what your company does in a single sentence.

Outpost is a leading network of truck parking and fleet yard facilities with more than 20 locations and 10,000 spaces across the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bilberrry to accomplish?

• Design and Rebuild Corporate Website

SOLUTION

How did you find Bilberrry?

Worked with them in the past

Why did you select Bilberrry over others?

• Close to my geographic location
• Pricing fit our budget
• Previous positive experience

How many teammates from Bilberrry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As part of our company rebrand from Semi-Stow to Outpost, we decided to rebuild our website from the ground up. That included scrapping the old Webflow implementation and rebuilding on Wordpress (WPEngine), plus a full redesign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our new website was delivered on-time and on-budget. It has better performance, more customizable SEO, and easier to build pages. It's also a huge upgrade from our old design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Can't say enough good things about the project management. In addition to the site being delivered on time, Mayelee and Emma were always proactive in their communication to set my expectations appropriately and ensure against any surprises.

What was your primary form of communication with Bilberrry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of strong project management, web design, and web development, along with good communication throughout the process to build trust. I consider the value we received from the project to be a bargain.  All of my experiences in working with them have been great. I highly recommend them and am happy to serve as a reference for other clients considering working with them.

Are there any areas for improvement or something Bilberrry could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Manager, Graphic Design & Brand Strategy of Capacity Interactive

Describe what your company does in a single sentence.

Capacity Interactive is the premier digital marketing consulting firm for arts and culture organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bilberrry to accomplish?

• We hired Bilberrry to ideate, build, and execute a website redesign based on a thorough, uniquely-challenging RFP.

SOLUTION

How did you find Bilberrry?

Bilberrry responded to our RFP

Why did you select Bilberrry over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bilberrry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Capacity Interactive sought a new website in WordPress that included design, content migration, content development, and copywriting services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bilberrry conducted exploratory meetings, several rounds of design reviews, content migration touchpoints, and a robust staging site ahead of delivering the final, beautiful site. Throughout the process and after launch, they addressed every bug and stayed in constant communication with our company via email or video meeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bilberrry always delivered items on time and worked with us to adjust timeline as needed. They created a spreadsheet so we could track progress and work together on effective content migration.

What was your primary form of communication with Bilberrry?

Virtual Meeting

What did you find most impressive or unique about this company?

Bilberrry just "gets it." They have strong company values and a similar working style to Capacity Interactive, which made communication, design and project management very pleasant. They all had wonderful personalities; we enjoyed talking with them in our meetings.

Are there any areas for improvement or something Bilberrry could have done differently?

If I recall correctly, the spreadsheet created in the project management phase was the response to a request from CI to better keep track of things. This is an example of how Bilberrry addresses requests and needs very quickly. I believe Bilberrry would take this spirit into any collaboration so long as needs are communicated.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for SteelMaster Buildings, a building solutions company. We sell prefabricated steel buildings all over the world.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Bilberrry?

We needed help with a rebrand for our company.

SOLUTION

What was the scope of their involvement?

Bilberrry has been doing a rebranding and a website redesign for our business. They’ve worked on a US-based website and our Spanish-language website. Currently, we’re on a maintenance agreement for support and security.

Regarding deliverables, the team has created a logo, new color schemes, and a custom-designed WordPress website.

What was the team composition? 

We’ve worked with members of Bilberrry’s team, including Emma (Head of Creative), Karen (Lead Designer), and a project coordinator.

How did you come to work with Bilberrry?

We sent out an RFP and found them through a Google search. I chose Bilberrry among the list of potential providers because they were one of the quickest and most exciting agencies to respond. It was interesting and asked all the right questions, giving us a good feel of their company.

How much have you invested with them?

So far, we’ve spent around $120,000 with them.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bilberrry's work has helped us enhance our website's speed and mobile friendliness. In addition, the fact that the site is custom rather than a template gives us more flexibility and ease of execution for our internal team. Overall, their work quality is excellent.

How did Bilberrry perform from a project management standpoint?

Bilberrry's team is responsive to inquiries and requests and stays on time and within budget. In terms of communication, we use emails and weekly meetings.

What did you find most impressive about them?

We're impressed by the care that Bilberrry gives to our project; they're a boutique design firm, so they provide a lot of attention and care to their work. Everything feels customized to our needs — they've traveled to our city to meet our leadership team and understand our brand's culture. The team has performed several exercises to get to know our business, which is why their work is always on target.

Are there any areas they could improve?

I don't think there's anything they can improve on. Bilberrry's team has been super responsive and communicative about our requests, hitting the mark of everything we expect from a vendor.

Do you have any advice for potential customers?

Bring them to your business and meet with the key players so they can understand your company's culture — that has been one of the key factors for us.

BACKGROUND

Introduce your business and what you do there.

I’m a communications designer at the Snohomish County PUD.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bilberrry?

Our internal website was over a decade old, so it wasn’t modern at all. Thus, we needed help with its redesign to make it more modern, responsive, and ADA-compliant.

SOLUTION

What was the scope of their involvement?

Bilberrry helped us build a brand new website from scratch and curate its content. Initially, we did a walkthrough of the site and talked about our goals for it. Before starting this project, we also did surveys, so we provided them with input our coworkers had provided as well. Then, they took what we said and looked at every page of the website, after which they came back to us with some ideas.

We’ve always used single sign-in to access our website. However, we wanted this new site to be available externally as well, so Bilberrry had to make the single sign-in process work from anywhere and still be secure.

Additionally, every department has a space on our intranet, so there are about 90 administrators on the site. Thus, Bilberrry helped us integrate a training library where they can log in and find guides on how to administer the site.

What is the team composition?

We worked directly with two people from Bilberrry: Emma (Head of Creative) and Mayelee (Project Coordinator).

How did you come to work with Bilberrry?

Bilberrry had already helped us develop our external site. Originally, we launched an RFP and interviewed other public utility districts to see what companies they had worked with. One of our former team members had heard about Bilberrry, so we called them and interviewed them, along with 12 other companies. We were so impressed with them that we hired them.

What is the status of this engagement?

We started working together in the spring of 2022, did a lot of hard work in the summer of 2022, and finished the project in the fall of 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received a lot of compliments on our new website, and we’ve had a lot of engagement from internal employees. We have a daily newsletter for news and other items of note about our utility. Prior to redesigning the site, the intranet was internal, so people would have to be inside our network to see the newsletter. If they weren’t in our network, they still received a notification but weren’t able to see the newsletter, which was frustrating.

Now, people can see all our district news, even if they’re not logged into our network, making our site more accessible. Bilberrry did an outstanding job making the site secure and available from anywhere in the world. Additionally, the site works well and is easy to use. Bilberrry took into account that there would be a huge number of users with different skill sets, so they made the site extremely user-friendly.

How did Bilberrry perform from a project management standpoint?

Bilberrry was an amazing partner throughout the whole process. They were very upfront about the schedule, and they stuck to the timelines. One time, a person from our team couldn’t make the deadline. Still, Bilberrry was able to reschedule things slightly, making the project flawless. We used Google Sheets and Google Docs to collaborate, and we often communicated via email.

What did you find most impressive about them?

The qualities I loved the most about Bilberrry were their listening and communication skills. They listened to our needs way better than any other company I’ve ever worked with, and they were a pleasure to work with. Moreover, they were very strong creatively, and organizationally.

Are there any areas they could improve?

They were so fantastic that it would be amazing if they could clone themselves!

Do you have any advice for potential customers?

Think about the guidance you can give Bilberrry before starting the process, ensure you know your goals, and find a couple of sites that you like so that they can have a starting point to work from.

BACKGROUND

Introduce your business and what you do there.

I’m the grant manager and communication associate for a fundraising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bilberrry?

We needed someone to develop our website.

SOLUTION

What was the scope of their involvement?

Bilberrry is our primary web development partner that also provides us with web design services. 

They’ve built our platform from the ground up using WordPress and implemented features such as a portfolio showcase, contact information, highlighted partnerships, and a donation form. They also redesigned our logo, created our color scheme, and improved our templates.

In addition, they’re currently hosting our website and providing us with maintenance and support.

What is the team composition?

Our main point of contact is Emma (Content Lead), but we’ve also interfaced with Adam (CEO).

How did you come to work with Bilberrry?

They were highly recommended by an organization that we have a close relationship with.

How much have you invested with them?

We’ve invested about $100,000.

What is the status of this engagement?

Our ongoing partnership started in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any metrics we can share at the moment, but Bilberrry has been very communicative and concise with what needs to be done. Their team is highly engaged when it comes to intergrating our feedback into the website and listening to our concerns.

How did Bilberrry perform from a project management standpoint?

They adhere to our deadlines and strictly follow our budget, which helps move our tasks and project forward. We’ve had some struggles in the management aspect, but I believe that just comes with working remotely, and Bilberrry is able to resolve our issues almost immediately.

We typically communicate through email and have our standing meetings on Google Meet.

What did you find most impressive about them?

We’re impressed with their communication skills, cost-effective solutions, and quality of deliverables.

Are there any areas they could improve?

We can’t think of anything they need to improve on.

Do you have any advice for potential customers?

I would advise you to be clear with your needs and expectations and have consistent standing meetings. I highly recommend employing their services because Bilberrry is relatable and easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a marketing consulting company that mostly analyzes large quantitative data sets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bilberrry?

They provided website development and design. We needed to create a website to be incorporated into a survey research program. The website would be used as part of a survey to test certain user experiences with different types of website modules and operations.

This was a bit unusual of a project for Bilberrry, as most of their products are commercial facing and go to a much wider audience than ours was going to.

SOLUTION

What was the scope of their involvement?

We came to them with an idea for the website and some other websites we liked the look of but had them create some aspects from scratch. They built all the code themselves, however. They designed the site in Figma, and we iterated on the design and functionality there. The final site runs on HTML.

The website was not very complex compared to other sites I’ve seen, but it needed to have a carousel of photos, multiple subpages, and pop-up text triggered by clicking on various parts of the site. We came in with pretty exact specifications.

What is the team composition?

I primarily worked with three people, but I’m not sure how many were in the background. My main point of contact was the CEO       

How did you come to work with Bilberrry?

They were recommended to us by a creative independent contractor we’ve worked with. They’d worked with Bilberrry in the past, and we trusted this person’s judgement.

How much have you invested with them?

We spent around $31,000 with them.

What is the status of this engagement?

We worked together from March–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any quantitative numbers, but we were very happy internally. The reactions were super positive. They had great attention to detail and built a responsive product.

How did Bilberrry perform from a project management standpoint?

They were great — perfectly calm communication that took place over email and phone calls.

What did you find most impressive about them?

Both in meeting our deadlines and paying attention to details, they excelled, as well as with communication. The latter was always open, quick, and clear. We got exactly what we expected the first time they delivered.

Are there any areas they could improve?

I don’t have anything to say about this. They were great.

Do you have any advice for potential customers?

I felt very fortunate that the CEO was our point of contact, as was our secondary point of contact. They were both very responsive. Presumably, the rest of their team is just as good.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at a wealth management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bilberrry?

Prior to my current position, I worked for my company’s marketing department. During that period, we had a corporate website that needed an update both in its layout and design. Thus, we engaged with Bilberrry for help.

SOLUTION

What was the scope of their involvement?

We went through the full breadth of our website’s redesign with Bilberrry’s help. First, we had a discovery session, where we talked about our needs and goals, which included a transition from our current WordPress website to a new WordPress environment. Since we would migrate the content, we also discussed reorganizing our website and restructuring our navigation.

After the initial process, we worked with Bilberrry on the actual site’s design. They came to us with different design direction mockups made on Figma based on our brand guidelines, and we selected one of them. After that, they designed the wireframes before we migrated the content. They also helped us migrate the content, and they recently launched the new site.

What is the team composition?

My main contact was a project manager, but in a number of meetings, I also talked with a larger team from Bilberrry that included a few designers.

How did you come to work with Bilberrry?

I was looking for an agency in Seattle with a background and expertise in WordPress, and I shortlisted 4–5 companies, including Bilberrry, based on a broad internet search. One of our partners had worked with them in the past. They had a really good experience working with them, so they highly recommended them, and we decided to go with them at that point.

How much have you invested with them?

We spent over $100,000.

What is the status of this engagement?

We worked together from June 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Comparing the last three weeks after we launched the site to the previous three with our former site, we saw a 25% increase in page views, as well as a 35% increase in time on site. Additionally, the average number of pages a user visits per session increased as well. It has been a short period, and we will continue tracking those trends, but I’ve definitely seen results.

Qualitatively speaking, we saw a lot of internal support about our new site, as well as very positive feedback from a number of clients that saw it and explored it.

How did Bilberrry perform from a project management standpoint?

Bilberrry’s project management was fantastic. We had to move our launch date once, but it was due to an internal hurdle. Still, they were always very flexible, and every time we had a deadline to hit, they always came ahead of it.

In terms of communication, Bilberrry was great. They were awesome at following up, and they always delivered work above and beyond our expectations. We had weekly check-in Zoom meetings with our project manager, as well as a shared to-do list. To manage every other aspect of the project, we just used email.

What did you find most impressive about them?

The creativity of Bilberrry’s team was impressive. The wealth management industry is usually very conservative, and our competitors’ websites look almost the same. What I loved about Bilberrry was that they came up with different design options that set us apart in our field. We really appreciated their creative license, which helped us widen our vision and break out of the traditional wealth management company mold.

Are there any areas they could improve?

It would be good if Bilberrry shared a project management tool with their clients. Not having one didn’t create any hurdles for us, but it would be helpful for clients who want to have a more tactical view of their projects.

Do you have any advice for potential customers?

Make sure that you leverage Bilberrry’s entire team. They have various resources with different capabilities, which is awesome. Being able to leverage their resources and do a lot of different things in the project was really helpful for us.

BACKGROUND

Please describe your company and your position there.

I am a member of the web redesign team at Snohomish County PUD. The PUD is a not-for-profit public utility that provides electric service to over 360,000 customers and water service to about 23,000 customers in Snohomish County and Camano Island.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bilberrry, and what were your goals?

Our customer-facing website Snopud.com needed restructuring and a redesign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a request for proposal process. We interviewed six vendors, choosing Bilberrry for their responsiveness, thoroughness and design skills. We were very impressed with how they listened and the research they did.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After the selection process, our project went through the following phases: discover and define; design and copywriting; development and content migration; quality assurance and training; deployment and finally, ongoing support.

How many people from the vendor's team worked with you, and what were their positions?

We engaged with others as needed, but our core team consisted of three people: CEO/strategist; Creative Director; and Head of Content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site is newly launched. It fulfilled all of our goals and we have received a great deal of positive feedback.

Describe their project management style, including communication tools and timeliness.

Bilberrry is very responsive, engaging and accountable. They listened carefully, then took our goals and approached them in ways we would never have considered. They know their stuff and are a pleasure to work with.

What did you find most impressive or unique about this company?

The amount of research they did and how they zeroed in on our goals quickly. When we previewed design options, they offered three solid, very different options.

Are there any areas for improvement or something they could have done differently?

They really are a pleasure to work with, their responsiveness is outstanding.

BACKGROUND

Introduce your business and what you do there.

I’m the internal marketing specialist for the Washington Apple Commission, a promotional organization responsible for marketing Washington apples in our export markets. I work in our marketing department to help execute the different marketing programs that we have around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bilberrry?

The previous version of our website was released in 2015, so it had become a bit outdated. Considering the changes in our industry and the different aspects that we wanted to highlight on our website, we decided to completely redo our website.

SOLUTION

What was the scope of their involvement?

Although we migrated a lot of the content from our former website, Bilberrry helped us create a new WordPress website, which included a new look, layout, and design.

They also implemented GTranslate, a translator plug-in. Instead of having to create our site in English and seven other languages, as we did with our former site, this translator plug-in helps us translate our page automatically. We’re still working through some edits because the translation is very literal, and some of the text is odd.

In addition to that, Bilberrry created new brand guidelines that we shared with our representatives around the world. Now, those representatives will start to integrate those guidelines into their marketing campaigns, marketing materials, social media posts, and all of their digital communications.

What is the team composition?

We’ve had three main people from Bilberrry involved in our Zoom meetings. Their team includes Arthur (Product & Digital Strategy), Emma (Content), and Adam (Co-Founder & CEO).

How did you come to work with Bilberrry?

As we’re a state agency, we have to bid out these kinds of big projects, so we put an RFP on a Washington state website, and we had about 70–80 proposals. We went through all of these proposals and whittled them down until we reach a handful of contenders. Then, we went through those companies in more detail and decided to go with Bilberrry because they presented the best proposal.

How much have you invested with them?

Our contract was for around $90,000, but we will spend a bit less than that amount.

What is the status of this engagement?

We started working in February 2021, and our engagement is ongoing. However, we’re now wrapping the project up, and we estimate that we will finish in the next couple of weeks, around the end of October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As we had our former website manually translated to various languages, making updates was a lot more labor-intensive. Since using the translator plug-in that Bilberrry suggested, any updates are automatically translated for all of our audiences. This will make it easier for us to add content to the site since every representative of each language that we use will only make small edits to the texts when needed.

Everyone in our office loves the work that Bilberrry has done. However, as the site hasn’t gone live yet, we don’t have any statistics to share.

How did Bilberrry perform from a project management standpoint?

Bilberrry’s project management is excellent; they’ve been wonderful to work with. They’ve answered various questions for me, and they’ve been very patient. I can’t imagine working with a better web design team.

We’ve communicated a lot via email, and we’ve shared files through Google Drive and Dropbox.

What did you find most impressive about them?

Our goal for this website was to create a dynamic and very authentic website for our consumers to get a glimpse into the Washington apple industry. Bilberrry has done an impressive job at bringing their creativity into the project to help create an awesome-looking website that people want to keep discovering.

Are there any areas they could improve?

I don’t have any constructive criticism; Bilberrry has been great throughout the project.

Do you have any advice for potential customers?

The Zoom calls have been very helpful for us. They’re a great way to talk through the project, and they’re a useful tool for them to show what they’re working on and give feedback in real-time. Thus, I suggest you leverage those calls.