BigOrange.Marketing

BACKGROUND

Introduce your business and what you do there.

I’m one of the partners at Internos, a technology company in the small business space. We primarily work within the professional services, legal, and accounting industries, but part of our clients also include manufacturing and logistics companies.

We act as an IT department for companies that might not have an in-house IT department or expert, providing all the services an internal IT department would, including system infrastructure and management. We also help with cybersecurity and business process alignment. In my role, I lead our business development and client management efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BigOrange.Marketing?

We needed help with developing our web presence, so we hired BigOrange.Marketing.

SOLUTION

What was the scope of their involvement?

BigOrange.Marketing first helped us develop and design our website and its look and feel from scratch in WordPress. During this process, they focused on improving our content and messaging. Since they delivered the website, we’ve been working with them on marketing and SEO so that prospective clients can organically find our site.

As for the website’s main features, BigOrange.Marketing did a HubSpot integration very early in the process. Thanks to this feature, users can easily book a meeting with us through the website. This feature is a call to action, so it’s readily available. Moreover, BigOrange.Marketing has integrated a feature that allows users to reach out to us via text messages.

In regards of BigOrange.Marketing’s SEO work, we’ve worked closely with them to establish our main keywords, also leveraging long-tail keywords to improve our organic traffic. Their team also helps us write custom blogs.

Sometimes, BigOrange.Marketing writes the initial drafts; other times, we provide them with those drafts, and they write the content based on those. Still, we provide them with our input for every content piece, such as the context, the parameters, and some case studies that we’ve done.

In addition to those services, BigOrange.Marketing has helped us with our social media marketing (SMM). They manage our social media posting for LinkedIn, Instagram, and Facebook every month, launching different content pieces to keep our communication relevant.

What is the team composition?

Emelia (Director of Project Management) is our main point of contact. Still, whenever we have strategic planning meetings, Margee (President & CEO) joins the conversation. We’ve also worked with Nick (Marketing Copywriter) on our blog posts, as well as with Paula (WebDeveloper & Digital Ads Strategist) on our web development needs.

In addition to them, we’ve worked with other teammates from BigOrange.Marketing. For example, while Emelia is still helping us, we’ve been transitioning to a different point person within their team for the last month.

How did you come to work with BigOrange.Marketing?

We found them through a referral via one of our peer groups.

How much have you invested with them?

We pay BigOrange.Marketing a monthly fee for their services, which adds up to $40,000 per year.

What is the status of this engagement?

We started working together around the first quarter of 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest result I’ve seen since working with BigOrange.Marketing is that our organic traffic and organic keywords have grown a lot. Although it took about 3–6 months to see results, we saw that our organic keywords and traffic had almost doubled after the sixth month. We’ve also seen steady growth in our social media metrics, such as likes and followers, especially on LinkedIn.

How did BigOrange.Marketing perform from a project management standpoint?

BigOrange.Marketing definitely meets our deadlines and sticks to a process. We have monthly virtual calls with Emelia to follow up on the process. Still, they adjust the schedule accordingly when needed. Moreover, they’re always available to address anything that comes up.

Whenever we have new requirements, I can email BigOrange.Marketing and receive a prompt response. Then, they either address the requirement immediately or schedule the proper calls to bring in the necessary teammates to move the project forward.

What did you find most impressive about them?

BigOrange.Marketing’s understanding of our industry is outstanding. They work well within our space and have clients like us, so they understand how we operate and why.

Moreover, one of the things we really like about BigOrange.Marketing is that they use the StoryBrand approach in their website and content work. They strive to tell a story and engage with people by creating a message that resonates well with them.

Overall, working with BigOrange.Marketing is always a pleasure. Their team has great energy, and they’re very caring and consistent. Additionally, they don’t wait on our permission to get things done. If we don’t respond or provide feedback quickly enough, they keep moving forward.

Are there any areas they could improve?

There’s nothing BigOrange.Marketing could improve — they’ve been very consistent.

Do you have any advice for potential customers?

Be open, take on their approach, and leverage their recommendations, especially when it comes to marketing — that’s their strength. As a general recommendation, if you’re looking to improve your marketing efforts, it’s always beneficial to have a professional partner that wants to help you succeed.

BACKGROUND

Please describe your company and position.

I am the CEO of Intrust IT

Describe what your company does in a single sentence.

We provide IT support and cyber security to organizations of all sizes in Greater Cincinnati.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BigOrange.Marketing to accomplish?

• Refresh our marketing
• Maintain our website and social media
• Generate leads

SOLUTION

How did you find BigOrange.Marketing?

Other

Why did you select BigOrange.Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of BigOrange.Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Big Orange refreshed our marketing message using the StoryBrand methodology. They then updated our website and all of our marketing materials, updated our social media and kept it current on a weekly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased traffic to our website and additional leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are the first marketing company I've dealt with that exceeded my expectations and delivered what they promised in a timely manner.

What was your primary form of communication with BigOrange.Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed with the consistent bi-weekly meeting schedule as well as the regular content they generated across all of our social media channels.

Are there any areas for improvement or something BigOrange.Marketing could have done differently?

My only suggestion would be to have a support or ticketing system to track requests. But even without that they are very responsive and rarely lose track of a request.

BACKGROUND

Introduce your business and what you do there.

I’m the CCO and partner of a cybersecurity company, also known as a managed security service provider (MSSP).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BigOrange.Marketing?

We were trying to increase our reach and professionalism, have a nicer website, have better collateral, and find better ways to do outreach to our target audience. Therefore, we hired BigOrange.Marketing to help us out.

SOLUTION

What was the scope of their involvement?

BigOrange.Marketing has helped us do a complete refresh of our website, developing it from scratch in WordPress. Among our main requirements, we wanted our new website to look modern and make us look like a bigger company than we were before.

From a framework standpoint, we wanted our website to have a homepage and 4–5 folds underneath that told our story. We also requested a banner at the top of the homepage with a new logo and dropdown menus featuring 4–5 different sections, such as a leadership page and a services section. BigOrange.Marketing has built a landing page for each section.

BigOrange.Marketing has also helped us develop a brand board, which has included defining our branding down to the logo and colors we should be using. During this process, they interviewed 1–2 clients to understand our target audience and help us refine our ideal client profile. Ultimately, they built our brand story around their findings so that we could reach our constituents and target clients more effectively.

In addition to the branding itself, BigOrange.Marketing has helped us apply our new branding to new collateral, proposal templates, business cards, promotional products, and other assets to populate our new website. Moreover, they’ve helped us implement SEO tactics within the site, such as embedding the right keywords.

Now, BigOrange.Marketing helps us on an ongoing basis with SEO analytics, data tracking, and overall management of the whole process behind SEO and organic traffic to help us keep our traffic increasing. Additionally, they’ve also helped us with social media marketing (SMM), creating a social media presence on Facebook, Twitter, Instagram, and Pinterest, and ensuring that all pages are registered correctly and tied to our same brand.

What is the team composition?

We’ve worked mainly with two teammates from BigOrange.Marketing, including a project manager and a secondary person. I’ve also interacted with a third teammate over email, and I know that they have others working behind the scenes.

How did you come to work with BigOrange.Marketing?

Someone I trusted had worked with BigOrange.Marketing and had had a very good experience with them, so they recommended them to us. Still, we interviewed a few different companies, but we really liked what BigOrange.Marketing’s owner had to say. Everything made sense, and we noticed that they were very easy to work with.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

BigOrange.Marketing completed the whole branding and web development project within 60–90 days, from January–March 2023. However, we still have an ongoing relationship with them for SEO services and website maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

BigOrange.Marketing has delivered very high-end products. I can’t recall a suggestion of theirs being off-mark, meaning that they’ve listened to what we’ve said and produced something close to what we expected. Although we’ve had some discussions around variations and slight changes, they’ve never produced something that was very different from what we originally had in mind.

A lot of people have acknowledged and praised our new branding — it has been very well-received. BigOrange.Marketing has been instrumental in making this happen because they’ve told us how to launch our brand and put out our marketing message to clients and prospects.

How did BigOrange.Marketing perform from a project management standpoint?

BigOrange.Marketing has been a great partner. They’ve kept us on point and moving forward, continuously bringing suggestions to the table. If we don’t provide them with good information, they make us go back and look a little deeper to get the best results.

BigOrange.Marketing has also delivered on budget and ahead of schedule, which has been unexpected. They’ve kept us engaged and on task with things that otherwise would have been slowed down.

Overall, BigOrange.Marketing understands how to work well with people. Their team is very easy to work with and highly efficient. They also work fast without cutting corners, and they’ve never been pushy in order to move the project forward. Throughout the main project, we used a Trello board to check in, and we had a couple of in-person meetings. Now, we usually communicate via email.

What did you find most impressive about them?

BigOrange.Marketing’s most impressive skill is how easy they are to work with. I’ve dealt with a lot of service providers on a lot of projects, and a lot of them were very difficult. However, BigOrange.Marketing has done what they’ve promised in a very easy way, which has been very important to us.

Are there any areas they could improve?

There’s nothing BigOrange.Marketing could improve.

Do you have any advice for potential customers?

Make yourself available, meet with them in person or virtually, and spend time discussing the project and getting to know each other. We’ve done that and been very successful. Additionally, give the project all the attention it needs to avoid slowing things down.

BACKGROUND

Please describe your company and position.

I am the Partner, CEO of Red Hawk Technologies, LLC

Describe what your company does in a single sentence.

Red Hawk Technologies develops, supports and maintains custom web and mobile applications for mid-market companies and non-profit organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BigOrange.Marketing to accomplish?

• Improve our brand messaging
• Produce a new website
• Generate and execute a content marketing strategy

SOLUTION

How did you find BigOrange.Marketing?

Referral

Why did you select BigOrange.Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

What was the size of BigOrange.Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist with the creation of customer personas and follow the StoryBrand methodology to produce a new website, including copywriting, design and production services. Create a content marketing plan and schedule, then follow the schedule to produce blog posts, social media posts and send email campaigns. Assist with HubSpot CRM and Google Analytics integrations, track and review key metrics to measure overall performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our primary objective was to update our branding and core messaging to convey our unique business model to our target audience. The prospects we're meeting with following the launch of our marketing efforts have been much better qualified.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were very happy with the Project Manager assigned to our account. She did a great job of keeping the project moving forward and making sure we were satisfied with the deliverables at each stage.

What was your primary form of communication with BigOrange.Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their use of the StoryBrand methodology really helped us focus our messaging and deliver content on our website in a way that has kept visitors engaged. They were very easy to work with and clearly focused on helping us achieve our objectives.

Are there any areas for improvement or something BigOrange.Marketing could have done differently?

I think they are in a great place, strategically and operationally, to deliver customer value.

BACKGROUND

Introduce your business and what you do there.

I’m the CRO for BECA, a managed service provider (MSP) based in Atlanta, Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BigOrange.Marketing?

We hired BigOrange.Marketing to create and roll out a new website for us.

SOLUTION

What was the scope of their involvement?

BigOrange.Marketing helped us design and develop our website from scratch, which included UI/UX design. Initially, we had a couple of discovery meetings, after which they interviewed some of our clients to get testimonials for the website. From there, we worked together on developing user personas so that they could accurately build the website and its structure.

After that, we had a few discovery calls with BigOrange.Marketing around our messaging and the general copy we wanted to include, as well as other discovery calls around our services. It was a very in-depth process.

This site was built on the concept of StoryBrand and was designed to drive lead generation from organic content, such as blog posts, ebooks, and articles. Additionally, it allows users to submit forms and send them to our CRM platform. As for the technology stack, the site was built on WordPress. Additionally, it is managed through WP Engine and has an integration with HubSpot.

In addition to website development and design, BigOrange.Marketing helped us with our SEO. Their scope included content creation for social media and blog posts. Additionally, their team was in charge of creating a whole content schedule and strategy.

What is the team composition?

We worked with Paula (Web Developer & Digital Ads Strategist), Emelia (Director of Project Management), Margee (President & CEO), a project manager, and a couple of contractors they brought in to work on our project.

How did you come to work with BigOrange.Marketing?

I believe we found them on Google. However, I wasn’t involved in the hiring process.

How much have you invested with them?

We spent around $32,000.

What is the status of this engagement?

We worked together from November 2022–February 2023. We’ve kept working with BigOrange.Marketing on other tasks after the website’s completion, but our partnership is ending in April 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After launching our new website, we saw an increase in site traffic. However, we don’t have accurate results because we weren’t tracking those metrics with our previous website. Thus, our primary benefit is that we’re now tracking those metrics as we didn’t do it before. As general feedback, we were very pleased with the quality of BigOrange.Marketing’s work.

How did BigOrange.Marketing perform from a project management standpoint?

BigOrange.Marketing communicated well and was very thorough, so working with them was a very pleasant experience. Their team met the deadlines and stayed within budget. We communicated via email and had video conferences.

What did you find most impressive about them?

BigOrange.Marketing understood the MSP industry very well.

Are there any areas they could improve?

There was nothing BigOrange.Marketing could have improved. Overall, it was a very good experience.

Do you have any advice for potential customers?

Take the time to review the content and come to the weekly meetings with suggestions and action items.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of the Home Builders Association of Greater Cincinnati. We provide products and services to the home building industry in the region.

We typically do 2–3 home shows a year. The biggest show is HOMEARAMA, our signature event since 1962. We typically have between 20,000–30,000 attendees during the 70 days of the show. The event is usually in the summer, but sometimes we move it to the fall based on how quickly the homes can be built. Over the last couple of years, we’ve had delays due to supply chain issues.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BigOrange.Marketing?

We needed to coordinate, facilitate, and implement our marketing and advertising campaign for our premier, single-site home show HOMEARAMA. Our goal was to drive attendance and get as many pre-sales of the homes as possible before the show’s opening.

SOLUTION

What was the scope of their involvement?

BigOrange.Marketing is involved in our home shows. We usually have a year-long campaign for each one of the shows. They started by researching what HOMEARAMA was and how it worked. They also learned that our customer base is the builders participating in the show and the people attending. After they got a good grasp of everything, they developed a full-scale marketing campaign that included social media, paid media, TV, radio, and billboards.

They’ve created all the print media and visuals we’ve had on social media. They’ve also written all the copy and developed our TV and radio spots. Overall, BigOrange.Marketing coordinates all the efforts.

Additionally, they meet with our builders every month to get their input on the campaign, and the team revises it based on their comments.

What is the team composition?

Our main point of contact is Margee (President & CEO), and she has worked with the same people for several years.

How did you come to work with BigOrange.Marketing?

They were a referral; some of our builders utilized them for their own companies. We felt BigOrange.Marketing understood the industry already, and they did their homework for the presentation. It was a challenging job because we had many people on the committee giving them recommendations and comments on their proposals. BigOrange.Marketing initially met with them about what we were looking for in the campaign, and they over-delivered.

How much have you invested with them?

We typically budget $100,000 for this event for promotions and marketing, including a typical commission fee.

What is the status of this engagement?

We started working with them in April 2019, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in website traffic, business, and conversions. Most importantly, we’ve exceeded our budget attendance, which is our largest profit center. BigOrange.Marketing is instrumental in making that happen every year.

Additionally, they’ve gained the trust of the builder community and their commitment to participate in future shows.

How did BigOrange.Marketing perform from a project management standpoint?

They’re always on time, and the team usually anticipates our needs. They’re ready even before we’re ready to pull the trigger. We typically communicate through email, phone, Slack, Zoom, Google Meet, and in-person meetings.

What did you find most impressive about them?

Their commitment and detail-oriented nature are outstanding. There are a lot of moving parts and strong personalities in this project, and BigOrange.Marketing brings resources and accommodates all interests to create a successful plan. They have incredible, creative, and talented people. Their coordination skills are excellent, and they’re very astute at social media and marketing. All in all, they’re a great, full-service company.

Are there any areas they could improve?

I can’t think of anything in particular. They’re excellent in whatever we assign to them.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Quanta HCM. We provide HR and payroll software solutions to clients looking to streamline and automate manual processes to better manage their workforce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BigOrange.Marketing?

We needed someone to redo our website to tell a better story about our out company objectives and unique differentiators. Next, we needed to develop a content development strategy coupled with ongoing content creation. And lastly we needed a company to completely take over management of our client newsletters and social media channels...complete with graphic design.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor after an in depth search across multiple providers both locally and nationwide. We decided to work with Big Orange because they had a very well rounded skill set. We felt confident that could deliver on re-doing our website, developing content, ongoing graphic design, and social media management. Additionally they offered to help us perfect our client facing proposals, design leave behind folders with product inserts for client meetings, and edit our client testimonial videos.

Describe the project in detail and walk through the stages of the project.

The first step was an in depth discovery meeting....The Big Orange team took a meaningful amount of time to understand our unique needs and goals. Next they were able to provide great references giving us confident that they deliver what they say they will. Next a a proposal was given to us complete with all the information needed to make a buying decision. The next few months the Big Orange team did a great job driving the project forward and very quickly they implemented a new communication strategy on our website and redesigned the pages.

Afterwards their content lead drafted the content strategy. Simultaneous to this they rolled out our social platforms and post creating/scheduling. After the big pillars were complete Big Orange began to perfect all of the little things: Testimonial videos, collateral, pricing proposal, and more

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with four resources. The owner, Project Manager, Content Creator, Graphic Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Social Media following has grown 4-5X since partnering together. Our google reviews have gone from 1 to 25. Our website design get's raving reviews from customers.

How effective was the workflow between your team and theirs?

It was seamless and easy. What i loved most is i did not have to drive the project forward. The Big Orange team took that responsibility on their shoulders and help myself and team accountable to hit deadlines

What did you find most impressive or unique about this company?

Simply put: Their versatility is very unique. There's yet to be any marketing related task that they've declined to take on. It seems that all things are in their wheelhouse. Having a one stop shop for everything made my life easy.

Are there any areas for improvement or something they could have done differently?

I couldn't be happier with the work being performed.

BACKGROUND

Please describe your company and position.

I am an Executive at Aeko Technologies

Describe what your company does in a single sentence.

We are an IT Managed Services Provider that provides reliable, responsive and secure IT management and support to businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BigOrange.Marketing to accomplish?

• Setup website and marketing plan to improve lead generation.

SOLUTION

How did you find BigOrange.Marketing?

Referral

Why did you select BigOrange.Marketing over others?

• High ratings
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a story brand website that works with a content strategy that includes paid ads, SEO, and social content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive to requests, listened intently to my wishes, and provided as many revisions and iterations as we needed to get things right.

What was your primary form of communication with BigOrange.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do a great job of listening to our story and turning it into a strategy.

Are there any areas for improvement or something BigOrange.Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Manager of Client Acquisition and Retention of Merit Technologies

Describe what your company does in a single sentence.

Managed IT Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BigOrange.Marketing to accomplish?

• Increase Marketing Leads

SOLUTION

How did you find BigOrange.Marketing?

Online Search

Why did you select BigOrange.Marketing over others?

Close to my geographic location

How many teammates from BigOrange.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increased marketing leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website design
• content 
• copy. SEO 
• Ads Increase in marketing leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with BigOrange.Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their marketing strategies.

Are there any areas for improvement or something BigOrange.Marketing could have done differently?

Communication / slightly

BACKGROUND

Please describe your company and position.

I am the president of a land development company

Describe what your company does in a single sentence.

cUSTOMlAND dEVELOPER

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BigOrange.Marketing to accomplish?

• Web site development
• SEO of web site

SOLUTION

How did you find BigOrange.Marketing?

Online Search

Why did you select BigOrange.Marketing over others?

Company values aligned

What was the size of BigOrange.Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

created a web site for our new community and then provided marketing support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• capturing leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they delivered on time and on budget

What was your primary form of communication with BigOrange.Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

Their attention to detail and creativity are impressive.

Are there any areas for improvement or something BigOrange.Marketing could have done differently?

none