Big Buzz

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing and Communication for a national senior living organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Buzz, and what were your goals?

After 35+ years in the senior living industry operating primarily stand-alone memory care communities, our rebrand was driven by the desire to reposition ourselves as the premier senior living provider in the nation expanding our service offerings into the independent and assisted living service lines. We hired Big Buzz to assist us with a comprehensive rebrand including new name, new core values and new brand promise.

SOLUTION

How did you select this vendor?

We found 3 brand organizations through word of mouth, previous work relationships and on-line research. After interviewing all three agencies and hearing about their branding strategies, we determined Big Buzz was the right agency to assist us with this monumental task of rebranding our organization.

Describe the scope of their work in detail, including any steps and the final deliverables.

To begin the process we began with conducting voice of the customer surveys to include current employees, current residents/families as well as past families of residents who no longer lived in one of our communities. After compiling the feedback from the surveys, Big Buzz was able to develop brand differentiators, brand essence and brand messaging to help us choose a new name for our organization.

After evaluating over 300 names through brainstorm sessions with senior leadership and brand ambassadors we were able to solidify our new name, Sinceri Senior Living. The new name was derived from the brand essence "Like Family" and the true reflection of the sincere and genuine nature of our organziation.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the client services manager assigned to our organization as well as the CEO, General Manager, as well as the marketing strategy manager, copywriter and manager of creative services. It was a complete team approach to develop all of the resources needed for a complete rebrand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As of September 1, 2021 JEA Senior Living has completely rebranded to Sinceri Senior Living adopting the brand messaging strategy created by Big Buzz. With the help of Big Buzz we have developed a new logo, brand styleguide and marketing assets for both corporate and community based materials. In addition, we have rolled out rebranding both internally and externally through website copy/creative, social media, video and email marketing. We have begun the process of customizing all materials for communities both existing and new to our organization under our new name, Sinceri Senior Living.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings with the client service manager and Big Buzz team to review objectives and deliverables. Big Buzz provided project management resources to keep us on track and manage timelines accordingly.

What did you find most impressive or unique about this company?

Their commitment to learning about our organization and the research that was conducted to get us to the ultimate goal - a new name and new brand identity with materials to support. They were always available to assist even when outside of the scope of work for the project.

Are there any areas for improvement or something they could have done differently?

A simpler process to review and approve assets on-line so that feedback/comments were received and not having to approve multiple times.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager for PreXion, a dental CT scanner manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viv Healthcare Marketing?

We hired Viv Healthcare Marketing to take our marketing plan to the next level. We’re a smaller company trying to grow, so we needed a team to support us in accomplishing our goals.

SOLUTION

What was the scope of their involvement?

They’ve helped put together a marketing package that fits our needs. To begin, we had a brainstorming session to identify our goals and think of ideas to move forward with. Once they helped formed a specific strategy, we broke it down into different elements including content marketing, email marketing, etc. During these phases, we had several conference calls to exchange feedback, and their team puts everything into action for us.

Viv Healthcare Marketing also designed and developed our new WordPress website. They ensured the platform had all necessary functionalities and information. We worked together on the content we needed to be included, and they implemented all changes. Their team also incorporated SEO enhancements to the platform.

What is the team composition?

Throughout the project, I’ve interacted with between 6–7 teammates. We have one main point of contact who handles all of our questions and immediate needs, but there is a team of support provided to us, as well.

How did you come to work with Viv Healthcare Marketing?

I wasn’t a part of the selection process. My boss chose them after researching several US-based companies.

How much have you invested with them?

In total, we’ve spent around $100,000, so far.

What is the status of this engagement?

We began working together in June 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten great feedback on the website. Users report that it is easy to navigate and conveys information clearly and effectively. In our industry, a website can often overload customers with too much information, but Viv Healthcare Marketing created a clear and focused site for us.

How did Viv Healthcare Marketing perform from a project management standpoint?

Their communication is fantastic and thorough. We have regular conference calls in which a majority of their team is involved. After each call, we receive a word document summarizing the content and our plans moving forward. We always know the next steps for the project and the team is proactive in getting the work done.

What did you find most impressive about them?

The personal attention I receive from them is great—they’ve been a dream to work with. I can tell Viv Healthcare Marketing devotes their focus to our project even just during phone call meetings. They’re highly engaged in the work and attentive to our needs.

Are there any areas they could improve?

They’ve been great to work with; there’s nothing to improve.

Do you have any advice for potential customers?

Participate in the process and help during the brainstorming phase. The more information you can provide, the better they’ll be able to work toward your goal.