What evidence can you share that demonstrates the impact of the engagement?
I find that we appear at the top organically. I receive significant calls daily from people saying that when they searched “criminal defense attorney San Diego” or “San Diego criminal defense lawyer,” they find us.
The leads I’ve received are high caliber. There are many instances where we receive phone calls and can’t take the cases. On a bad month, we probably receive seven new cases. Sometimes, we receive 18–20 cases during a month. I’m not sure about the number of calls coming in, but we average at least ten cases each month.
The calls we receive are from people actively seeking an attorney rather than someone looking for free information or trying to sell a service. Previously, I would receive a lot of marketing and sales calls. The team at Big Bang Marketing is generating phone calls from the people that want to hire our firm.
How did Big Bang Marketing perform from a project management standpoint?
I speak to my account executive once a week and receive emails with analytics from their development department twice a month. A blog post is sent to me every three or four days. There is constant communication with them. The reason we went with them is that we wanted transparency with what we were paying for.
What did you find most impressive about them?
For us, it’s all about the leads. At the end of the day, we have to make money to pay the bills. It’s not worth it to spend money on marketing if we’re not receiving new clients. I don’t mind paying the price if I earn the business and if it exceeds the price.
Are there any areas they could improve?
They could charge a little less.
Do you have any advice for potential customers?
Be open-minded to what you’re quoted. It can be scary at first because it seems like a lot of money. You have to look at the type of results you’re going to get with Big Bang Marketing.