BGN Agency

which revealed the valuable brand equity which Mark Hill had grown over the years. Our brief was to create a vision for the brand and new packaging designs that would modernise it and help create stronger bonds between the brand and their customers.

In this first showcase, we feature the Mark Hill Style Addict range, their everyday product range. We selected new colours and created a new way to use these, a new gradient/ombre style. We created a collection of fluid ombres that can be infinitely modified to give different flows of the same colours, bringing a more dynamic visual asset to their brand and packaging.

We then moved on to typography and the label systems. We set ourselves the challenge of creating a typographic label system that worked across differing sizes, formats and materials, but remained coherent and instantly recognisable on the shelf.

while, but had struggled to find anything that met their (exhaustive) criteria of; Different to their competitors, four syllables or less, appropriate, generic, easy to spell, satisfying to pronounce, fun to work with and legally defensible. We knew from experience that finding ANY word or name that didn’t have all the domains taken (whether they were being used or not) could be a frustrating and thankless task.

The new identity is a visual embodiment of the brands’ spirit. It is bold, confident and extremely honest. It stands out, looks different from others. It carves its own path. It follows no-one. We created a brand that isn’t led by a colour, that stops the viewer in their tracks, that never dilutes the brands message, mission or spirit.

Lancashire Farm brand overall.

Free range milk is the latest seismic change in Lancashire Farm’s waters, and so it made sense for the packaging to make a feature of our newly-designed seal. From there it was an exercise in reducing clutter and making sure a customer’s attention is pointed exactly where we want it to be. Being more measured in our pacing of information and not trying to tell customers too much at once is an altogether more confident and appropriate approach for the Lancashire Farm of 2018 onwards.

investment and ensure growth in their market.

A lot of work was done at the outset establish who Mojo’s potential customers are and how we should talk to them, where the gap in the market was and where the identity needed to position them.

We tasked ourselves with creating a face and personality for the digital Ai mortgage comparison service that Mojo offers. We created a simple yet memorable identity that was based around the brand essence of ‘expertly straightforward’, helping Mojo become ‘the new face of mortgage comparison’. Our friendly face and heavily stylised ‘m’ ensured the brand essence shone through and the logo would stand out in a busy landscape of FinTech brands.

the competition – something that conveyed the customisation at the brand’s core, without compromising on personality and approachability.

Working closely with the Yark team, we set the brand strategy that would define Yark’s first years, emphasising, quality, customisation and the surprisingly affordable price that Yark offer both for. The key central element of the Yark brand identity is the adaptable logo, with the capital A expanding to any length, for any touchpoint to convey both flexibility and customisation at the same time – the character’s similarity to a bed is no accident, too. From here, we created a unique brand colour palette with sunrise yellow, midnight blue and pastel pink, creating a furniture identity unlike any other – supporting it with bold, authoritative and even witty copy to make sure that Yark is every bit as disruptive in execution as it is in concept alone.

Accent team nationwide. In order to do so, we needed to develop and deliver the Accent brand before coming up with a captivating campaign and strategy to roll out their corporate strategy.

To view the film So Far visit... http://so-far.co.uk/