An already successful recruitment consultancy wanted to change their name, brand and entire business model to help them break free of their traditional competitors in an increasingly crowded market space. They wanted to break free from the shackles of recruitment agencies and the often negative associations that have plagued their industry.
Knowit (as it was originally called) knew they wanted to change their name for a…
while, but had struggled to find anything that met their (exhaustive) criteria of; Different to their competitors, four syllables or less, appropriate, generic, easy to spell, satisfying to pronounce, fun to work with and legally defensible. We knew from experience that finding ANY word or name that didn’t have all the domains taken (whether they were being used or not) could be a frustrating and thankless task.
The new identity is a visual embodiment of the brands’ spirit. It is bold, confident and extremely honest. It stands out, looks different from others. It carves its own path. It follows no-one. We created a brand that isn’t led by a colour, that stops the viewer in their tracks, that never dilutes the brands message, mission or spirit.