What evidence can you share that demonstrates the impact of the engagement?
In helping us finalize and executing our growth plan, BFO basically helped us increase our customer acquisition by double digits from a digital standpoint. We had specific metrics that we were targeting in terms of traffic and sales, and really saw a huge improvement in all of those areas. We were able to demonstrate results even within the first 30–60 days of them coming on board, so we had no hesitations about the success that we would eventually see with their team.
How did BFO (Be Found Online) perform from a project management standpoint?
Especially working with them on the agency side, they are very buttoned-up and organized with the process that they have in place. They’re used to working with different clients and members of their own team in different geographic locations, so structured project management is very important to them.
There are a number of digital tools that they make use of, but they’re very flexible in being able to lean into whatever we wanted to use for those purposes as well. If we needed data input in a specific format or template, they were more than willing to do that, and they always provided us with weekly status updates on any progress or challenges that they had run into.
What did you find most impressive about them?
When I think about Dan specifically, but their whole operation in general, it’s clear that they really are search artists. Navigating both the art and science of balancing paid and organic search is their sweet spot, and the passion that they have about their industry really comes through in their work.
They are constantly on top of any innovation or new trends, and a lot of really reputable companies rely on their expertise to help them survive in such an ever-changing landscape. They’ve also developed a reputation as being an incredible place to work, which goes a long way in demonstrating their energy and excitement to their clients on a day to day basis.
Are there any areas they could improve?
It’s really hard to say that there’s anything they should be doing differently. My only advice would be to stick to what they’re good at and really try to keep their passion alive because that is what makes them so uniquely great to work with.
Do you have any advice for potential customers?
For anyone trying to improve their SEO or digital marketing presence, maintaining agility is really key. They will stay on top of everything that you need to be successful, so the hardest part of the collaboration is sometimes just keeping up with them.