What was the scope of their involvement?
The first was a content hub for IT decision makers that was filled with high-asset, high-fidelity, thought leadership content. We have a great deal of dense, technical content across our site, and Beyond helped us create an intuitive knowledge center for CIOs. Users can learn about cloud industry practices and how best to implement them in innovating their business.
Beyond also helped us design and create our newsletter, which is one of our most valuable marketing assets. We have a vast number of subscribers and wanted to create a newsletter that would stand out from our competitors. We often turn to Beyond for their guidance and counsel on mixing things up and looking at things from a new perspective. They always come to us with interesting suggestions and solutions, based on in-depth research and interviews that they conduct. They have great ideas, many of which are not being pursued by our competitors.
What is the team composition?
We generally work with two to three account managers and project managers. A lot of our projects with them have multiple phases, and they do a great job overseeing the process. They also have a fantastic research team that looks into user insights, competitor trends, best practices, etc., as well as a UX team and a design team that determine user flows and end product design. Altogether, we work with between five and 10 people throughout a project.
How did you come to work with Beyond?
They had already worked with our team when I joined the company, and all my colleagues spoke very highly of them. I had an initial meeting with Beyond to discuss creating a new newsletter and was impressed by how excited they were to take on the project. They immediately started planning a research and insights phase, and we admired their evidence-based approach. We started working together and kept commissioning them, and we’re still currently working with them on other projects.
How much have you invested with them?
The newsletter project was over $250,000, but our team has worked with them on other projects that are larger in scope.
What is the status of this engagement?
We started working together in June 2017, and the engagement is ongoing.