Bettie Bomb, LLC.

BACKGROUND

Please describe your company and your position there.

I am the founder/CEO of Fry the Coop restaurant group in Chicago, IL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bettie Bomb, Inc.?

We do ongoing PR services with Bettie Bomb. Public Relations is a marathon for any brand that is thinking long term. Bettie Bomb has and continues to bring a lot of awareness for our brand.

What were your goals for this project?

Initial goal was to get the brand showcased on television. Since then we have been featured on ABC, WGN, CBS, NBC, and the U. They have also helped us get featured on the Chicago Tribune, Chicago Suntimes and the Chicago Dailey Herald.

SOLUTION

How did you select Bettie Bomb, Inc.?

We interviewed several PR firms. We choose Bettie Bomb because of their experience and reach into the industry.

Describe the scope of their work in detail.

We are in currently in process. We are playing the PR long game.

What was the team composition?

I've worked closely with the entire team at Bettie Bomb PR. They are very hands on and personal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Huge success. The first project we did caused such a commotion, we need to hire an additional 15 ppl to handle the business and attention.

How effective was the workflow between your team and theirs?

Workflow is seamless. Bettie Bomb keeps us very informed and up-to-date on all items in real time.

What did you find most impressive about this company?

Their dedication to their customers. They are very organized and it makes the work very easy to execute.

Are there any areas for improvement?

No they are very professional.