BellaVix

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Szio+ Inc

Describe what your company does in a single sentence.

We are a healthcare company launching brands to support natural prevention with doctor recommended supplements and solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BellaVix to accomplish?

• Increase sales through our established Amazon FBA business (CAN & USA)
• Provide all direction for us to support them to drive growth.
• Explore all opportunities within the Amazon system to drive growth.

SOLUTION

How did you find BellaVix?

Online Search

Why did you select BellaVix over others?

• Great culture fit
• Company values aligned
• Great references

How many teammates from BellaVix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize all our current ads to improve TACoS and ROAS
• Lead and direct new ideas of lead generations and sales conversions
• Provide solutions to manage Amazon fees and ensure everything is working accordingly.
• To be our Amazon partner like being a full time employee

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Ad Spend as appropriate
• Increase in TACOS for growth
• Improved ROAS when optimizing.
• Increased Sales MoM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are only 3 months in and the experience has been great. There are already improvements with ad performance. Product pages, A+ Content and keywords are being updated. We likely need to see at least 6 months of work to say how much of an impact, but I do not doubt the likelihood that the results over time will be fantastic. Things do not happen overnight.

What was your primary form of communication with BellaVix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is very organized and willing to go above and beyond to meet our needs. They know what needs to be done and how to ask and push for it. We need an Amazon leader and Bellavix fits that position for our business.

Are there any areas for improvement or something BellaVix could have done differently?

Nothing right now as the experience has been great compared to anyone else we have worked with.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an e-commerce company. We sell mainly on Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We needed help with Amazon PPC campaigns and listings to quickly grow our sales on Amazon.

SOLUTION

What was the scope of their involvement?

Since we first started, BellaVix has created strong, efficient PPC campaigns. Subsequently, they’ve helped us with many listing health issues on Amazon. They ensure our products are in stock and represented correctly to customers and maintain the right kind of content available.

Additionally, they help us climb our organic rankings on Amazon. BellaVix also gives us advice on how to drive traffic.

What is the team composition?

Since the beginning, we’ve had one account manager, but we’ve worked with different people on different projects. In particular, we’ve worked with at least four people from BellaVix, including a PPC specialist, another PPC person, the founder, and a listing health specialist.

How did you come to work with BellaVix?

They were referred to us. We chose them because they were experts in Amazon advertising and had a good price point.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We started working together in June 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our total advertising costs have decreased substantially since we started working with them. We went from total advertising costs of 30%–35% to about 15%–18%. Also, we measure our growth in organic rank. For some of the high-volume search terms, we’re broken into the top three on Amazon. They’ve taken our best seller from the 100s to the low 40s, which is a positive movement.

How did BellaVix perform from a project management standpoint?

They always meet deadlines. For project management, we prefer email, but we also use Slack. Additionally, we do monthly calls and have a dashboard to look at the project.

What did you find most impressive about them?

We really like the consistency of the relationship. We’ve had one account manager for the last two years. It took a few months to ramp up, understand our product, and get on the same page about what the business needed, but it’s been a strong relationship since then. They have a great understanding of the product and how to reach our customers.

Secondly, we like that the PPC services have a decent value for money. BellaVix adapts their plans based on how many products we have. Other agencies have a flat fee, so we like their flexibility in pricing.

Are there any areas they could improve?

Our long-term account management is good value for money, but some ad hoc, project-based work is a bit expensive.

Do you have any advice for potential customers?

I recommend spending time upfront understanding what your goals are. Think about which future projects can come up so that you can get an all-inclusive package with them.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a skincare brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We’re a small startup team, and we didn’t have the internal capacities to manage and scale our Amazon channel, so we were looking for an external agency to help us with that.

SOLUTION

What was the scope of their involvement?

BellaVix manages our Amazon e-commerce account. They handle our listings, write the copy, and do keyword research within our space. They also run our Amazon ads, which they optimize weekly. In addition to that, they provide consulting services on Amazon's service offerings, like cleaning out our promo calendar and doing monthly forecasts.

Their services also include managing our customer inquiries, so they help us collect reviews, grow our review count, and deal with our customer returns or complaints. BellaVix provides in-depth reports about our performance and the forecast for the next 90 days.

What is the team composition?

I work with Ivonne (Co-Founder) and an ad buyer.

How did you come to work with BellaVix?

They were referred to me by someone who worked with them in the past. We chose them based on their experience with skincare brands and their fair pricing.

How much have you invested in them?

We’ve spent around $30,000 with them so far.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their involvement, 10% of our e-commerce sales are through Amazon, which is great. We’ve also noticed a great return on ad spend — our cost is typically around 50%, which is strong within our category. In addition to that, we’ve generated over 100 reviews under their programming.

How did BellaVix perform from a project management standpoint?

Their project management is great — they’re the most responsive and organized team we’ve ever worked with. Their team has a rolling call agenda that we refer to every time we have a call, and they also update reports throughout the month, which enables us to see a dashboard of how our ads are performing.

What did you find most impressive about them?

They genuinely care about our success, which is hard to get with external agencies — I can see that they’re invested in trying new things and helping us figure out what works within our space. In addition to that, their depth of experience is outstanding; they’re real Amazon experts, and we can see that they know what they’re doing within the platform and keep us up to date with every change that Amazon does to their algorithms and service offerings.

Are there any areas they could improve?

I’d love to see them push us a bit harder and share their experience directly from what they’ve done with other clients so we can see some of the blind spots that we may not even be aware of that might be holding back our growth.

Do you have any advice for potential customers?

Ensure to stay on top of them for the first three months of the launch period. That is the most important time to ensure that you’re in constant communication with their team. Also, know that these kinds of projects might take some resources within your internal team.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a fitness and health brand that sells through Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We were a very small team, but our business was growing very fast, so I wanted to focus my energy on new product development, inventory management, and business growth overall. Thus, I needed someone who understood the Amazon businesses and could help us with our day-to-day operations, including listing optimization, SEO, PPC, and ad spend management.

SOLUTION

What was the scope of their involvement?

BellaVix provides us with comprehensive Amazon account management services. It took their team a few weeks to get familiar with our products before they started managing our account.

Currently, BellaVix optimizes our Amazon listing and our products’ copy, ensuring that we use adequate keywords. They also launch lighting deals and coupons to promote our products. Additionally, they help us reach Amazon Seller Support whenever we have an issue with the platform. Finally, they help us create and monitor PPC campaigns.

What is the team composition?

BellaVix assigned four people to our account: two Amazon strategists, who are in charge of the day-to-day operations, a PPC specialist, and a PPC specialist assistant. Additionally, BellaVix’s owners get involved in our project occasionally.

How did you come to work with BellaVix?

I found BellaVix on Clutch. We were working with another company before them, which had been a referral from a friend. However, we didn’t have any luck working with them, so I decided to look for another vendor on Clutch. I saw that BellaVix had great reviews, and people seemed very happy with them, so we contacted them.

What is the status of this engagement?

We started working together in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although it took BellaVix some time to get familiar with our products, once they did, they started offering a very hands-on service. Their services are now helping us expand to other markets outside of the US, like Canada and the UK, and we will continue to expand in the future.

How did BellaVix perform from a project management standpoint?

BellaVix is very organized and constantly on top of things. They create PDF reports, so every part of the project is well documented. Additionally, they provide us with a to-do list that we need to check every two weeks. We have a biweekly call to touch base, and we use Slack to communicate.

Additionally, they’re very responsive and work as a team with us. If we have any issues, we can message them on Slack, and someone from their team will reply as soon as possible, even within minutes.

What did you find most impressive about them?

BellaVix has a lot of initiative; they’re performance-driven. The other company I worked with did their job well, but it felt that they were just crossing things off their to-do list. However, BellaVix’s strategists constantly come up with new initiatives to increase our sales, and they’re always up to date regarding Amazon information.

Are there any areas they could improve?

It would be great if BellaVix had an Amazon offering specialist, but other than that, they’ve done a great job.

Do you have any advice for potential customers?

If you sign off a contract with BellaVix, it is good to spend time with them to get them familiarized with your product so that they can start offering it properly.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a health supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We needed help managing and scaling our Amazon account. We had a different agency handling our account, and we weren’t pleased. That’s when we decided to hire BellaVix.

SOLUTION

What was the scope of their involvement?

The team manages all of our content management, advertising, and compliance on Amazon.

What is the team composition?

We work with 3–4 people from their team, including Aleks (Author) and Blenda (Project Manager).

How did you come to work with BellaVix?

I was referred to BellaVix.

How much have you invested with them?

We spend $3,600 per month, not including ad spend.

What is the status of this engagement?

We started working together in June 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their performance in compliance management is self-revealing. In terms of sales and marketing, they’re doing very well, too. We also get advertising reports to gauge their success. They’ve delivered on our need to scale our Amazon account. They’ve gone above our expectations.

How did BellaVix perform from a project management standpoint?

They do well. We wouldn’t still be working with them if they weren’t performing as needed. We use Basecamp for project management and Slack for communication.

What did you find most impressive about them?

Their knowledge of the Amazon platform stands out.

Are there any areas they could improve?

Slack is not the best project management tool, since it’s not user-friendly.

Do you have any advice for potential customers?

Be realistic about when you can expect results. Nothing is going to happen overnight.

BACKGROUND

Please describe your company and your position there.

I oversee operations and retailer relationships at Purlisse. Purlisse is an indie beauty brand looking to grow it's presence, and BellaVix was instrumental in our expansion into Walmart.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BellaVix?

BellaVix helped Purlisse successfully enter the Walmart Marketplace by demystifying Walmart experience, managing product listings, and advertising.

SOLUTION

How did you select this vendor?

Purlisse enjoyed Bellavix's Amazon account management services, and chose to partner with them again to help the brand launch in the Walmart Marketplace.

Describe the scope of their work in detail.

BellaVix was responsible for the Purlisse Walmart account from optimizing product listings, suggesting promotional discounts, managing ads, and making constructive suggestions for how to improve our Walmart sales by leveraging our other platforms. They provided consistent, detailed feedback on sales. They helped ensure that we met important deadlines for customer orders.

What was the team composition?

We worked closely with Ivonne, the co-founder of BellaVix, and everyone at Purlisse loves her! She is so kind and articulate. The whole BellaVix team assigned to our account was thoughtful and responsive regarding any questions we had.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

April 2020 sales compared to April 2021 sales we saw a 48% increase on our Walmart account. BellaVix further helped us optimize our listings by encouraging us to sync our reviews to the Walmart platform.

How effective was the workflow between your team and theirs?

We have monthly meetings to review sales and progress. Bellavix always has a detailed call agenda and calendar plan for what they plan to tackle next.

What did you find most impressive about this company?

Their commitment to relentlessly following up with Walmart with questions or changes they wanted to be able to make for our account if the seller platform was not cooperating.

Is there any area for improvement or anything that could have been done differently?

We had a really positive experience with BellaVix. I feel that if we wanted anything done differently we could have just asked them about it!

BACKGROUND

Introduce your business and what you do there.

I lead the marketing division of an analytic and product business. We do B2B and B2C.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We wanted to optimize our Amazon advertising strategy.

SOLUTION

What was the scope of their involvement?

BellaVix implements PPC ads on Amazon with sponsored products and brands. On top of that, they’ve just started with DSP. At first, we only did PPC in one country, but now, we’ve expanded to five countries.

What is the team composition?

We work with an ad manager and an assistant ad manager.

How did you come to work with BellaVix?

They were highly recommended. Since there are a lot of sub-quality vendors in the area, we hired them to do make a flyer for us. The quality of work was good, so we scaled up the engagement.

How much have you invested with them?

We’ve spent $65,000.

What is the status of this engagement?

We began working together in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do analytics through an internal tool; they’re meeting our metrics. Adding on to that, we’ve increased the monthly spend from $1,000–$10,000. We’re satisfied with the work they do.

How did BellaVix perform from a project management standpoint?

They do a nice job adapting their schedules to meet our needs. They’ve stepped up, working long hours when necessary to ensure our satisfaction.

What did you find most impressive about them?

They value our business and keep clear communication with us.

Are there any areas they could improve?

They could widen the scope of services to grow their business.

Do you have any advice for potential customers?

Look no further! They don’t just talk; they deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an e-commerce skincare company with the majority of operations on the Amazon platform and direct to consumer presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

I’m restructuring the company a little bit and I needed some operational support from a customer service perspective as well as from an account management perspective.

SOLUTION

What was the scope of their involvement?

I’ve worked with BellaVix on a range of projects. This time around, we took a two prong approach. Their team took over management of my entire Amazon operations. The second part is listing optimizations and PPC advertising management on the platform.

A big chunk of it was handling all incoming communication on the customer front as well as on the seller support front, whether there’s issues with orders, issuing replacements, responding to customer inquiries about products, and also managing all inventory reconciliation. 

If a listing goes down, they create cases and get the listings to come back up and any performance notifications, etc. They do all the tasks that take a lot of time and are sometimes tricky to navigate.

BellaVix is also a sounding board. If there are inventory issues, we will troubleshoot together and come up with a strategy to be able to increase velocity for smaller SKUs or whatever it may be.

What is the team composition?

My touchpoint was Will (CEO & Founder) and my day-to-day contact was the project manager.

How did you come to work with BellaVix?

I had worked with Will previously when he was at a different company. I had a really good experience with him. He’s honest, hardworking, and a very capable person. When I needed additional help this year, it was an obvious choice. We had stayed in touch and the capabilities of BellaVix just happened to cross over with the needs that I had.

How much have you invested with them?

We spent between $12,000-$14,000.

What is the status of this engagement?

We started working together in May 2020 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The goal was to shift the load off of me and take over part of the business so I don’t have to be in it. That was a success in me not having to be in the account on a daily basis opening the cases and doing the things that they did. 

The team hit all of the account SLAs. As an example, someone would be responding to all incoming messages within 24 hours, opening cases for issues that arise within 24 hours. They haven’t missed a single one.

How did BellaVix perform from a project management standpoint?

Project management was really good. The project manager is highly experienced. I was pretty shocked with her in-depth understanding of our category, which is beauty and personal care, and her overall grasp of the marketing and operations side. She strives to deliver more than what’s required. She was fantastic. 

We had biweekly calls where I’d get a report on all of the different KPIs and outstanding issues, an account overview, any flags that needed to be addressed, and where my input was needed. We have a Slack channel and use email sometimes.

What did you find most impressive about them?

BellaVix has an eagerness to help. I feel they understand the business and want to do what’s right by both us and our clients. They don’t just take the money and do the least amount of work possible. Since they’re a younger team and agency, they’re very hungry to do a great job.

Are there any areas they could improve?

They’re really great. They want to be very flexible for their customers, but I think they could start off being a bit more rigid about what they offer in order to make it extremely specific. When we started the engagement, I really needed help and I think it would have been super helpful upfront if they’d been even more rigid. They did everything they said they were going to do, but they left a little bit up to me in a way and I didn’t have the capacity to engage in a way that I would have liked to.

Do you have any advice for potential customers?

Really understand what you need. It makes the relationship a lot better if BellaVix isn’t having to guess what you actually want. Understand your ability to engage. Make sure you have enough capacity on your end to devote to really nurturing the relationship and improving the efficiency and the amount that can get done.

BACKGROUND

Please describe your company and your position there.

We are one of the largest natural facial care brands in the U.S I manage the Amazon platforms for multiple brands. - Seller and Vendor Central

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BellaVix, and what were your goals?

We needed an agency to manage all aspects of our Amazon business for two brands. From day to day issues to full Advertising Management.

Our goals were to gain control of our products on Amazon from 3rd party sellers, optimize listings, and overcome the regular hurdles that come with running a brand on Amazon.

They have helped us surpass all sales goals and KPI's we put in place ahead of schedule and beyond expectations.

SOLUTION

How did you select BellaVix and what were the deciding factors?

We were referred to Bellavix by one of their current clients. They spoke highly of the knowledgeable and professional team that they have in place, along with their honest approach when it comes to Amazon's terms of service.

They also had a track record of success with the majority of their clients being long-term. That was important to us as we don't have time to move from one agency to another, we wanted a solid partner from the very start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Bellavix basically revamped our entire catalog, from listing optimization to advertising optimization. Our previous agency was bleeding cash on campaigns that were not delivering. Now we are running lean and realizing record sales.

They have a full channel management approach so they are our partners on all aspects of our accounts. They are also helping us to expand into the Canadian Market and eventually on to an International presence.

How many people from the vendor's team worked with you, and what were their positions?

We have a full-service team at our disposal at Bellavix: Project Manager who is our main point of contact Account Specialist who has eyes on our account on a daily basis. Advertising Manager - manages all aspects of our ad strategies for both brands

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They were able to grow sales beyond our expectations of 25%, we are realizing over 30% growth consistently. All of this can be attributed to their approach of catalog/listing optimization to Ad strategies.

Describe their project management style, including communication tools and timelines.

As described above we had a dedicated account team and our communication was primarily through Slack, along with regular calls. Timelines were on par with expectations and the regular issues a brand will encounter with Amazon.

What did you find most impressive or unique about this company?

The team was beyond responsive, to the point that we felt that they were part of our internal team. That was unique for sure. They were also very forthcoming in how they managed the aspects of our account so we gained tremendous insight and knowledge to manage Amazon.

Other agencies hold their "tactics" close the vest, but Bellavix was quite open in their willingness to teach us the best way forward.

Are there any areas for improvement?

Can't think of a single area of improvement. We have been impressed with their dedication to our success on Amazon and their honest and professional approach.

BACKGROUND

Introduce your business and what you do there.

I’m the Amazon marketplace manager for Better Way Health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BellaVix?

We wanted to take advantage of the extensive tools that Amazon offers by hiring someone who had the knowledge and the training that goes into being able to manage it. We wanted to make sure that our brand and products stay on the cutting edge of technology and opportunities.

I like dealing with smaller companies because I want to talk to the owners or CEOs and build that relationship with them. I also wanted to be able to contact them easily and have routine calls when needed.

SOLUTION

What was the scope of their involvement?

BellaVix worked in Amazon’s DSP platform, and they did targeting and retargeting of display ads. To start out with it, was auto-generated in Amazon, but we work in collaboration mostly. Our design teammate does the design, I do the copy, and then we meet with BellaVix who makes adjustments and gives recommendations. 

What is the team composition?

The team is small and I deal with 5–6 teammates, including some operations and marketing teammates. Will (CEO & Founders) is the one who heads up the Amazon marketing and specializing, so I work with him mostly. 

How did you come to work with BellaVix?

We found them through Online Geniuses where we collaborated on some random ideas that didn’t have anything to do with the work they ended up doing. Will told us that he owned an agency, so I talked with the team and got to know them a little bit. 

I talked with other agencies and even though the communication was there, it was on their terms which made it less personal.

How much have you invested with them?

We’ve spent close to $20,000, which includes ad spend.

What is the status of this engagement?

Our engagement began in February 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For one of the weeks, we were targeting one of our biggest competitors who has a price point advantage to a great degree. We were able to target them and get 40–50 of their former customers in the span of about a week, which was great.

We want to make sure that we remain on the top, so it was reassuring to know that there was some data behind the ins and outs of customers’ purchases. Our main objective right now is reach. Through BellaVix’s services, our impressions and reach have doubled from where we were previously. 

We’re showing up twice as much, which is our top goal. Since this is an early relationship, we’ve still got a lot of work to do. 

How did BellaVix perform from a project management standpoint?

BellaVix has performed as expected. They communicate with each other and with us very clearly. On the reporting side, when they’re finishing up their Google Data Studio dashboard, they’re very communicative.

We always know what’s going on, what’s lacking, and what we need to do. The team has handled it very well thus far. 

What did you find most impressive about them?

Will really cares about the growth of our company. When you hire an agency, you run the risk of them not caring as much about the success of your business as you do. But he’s made suggestions and really helped us see what will work for us.

He’s gone out of his way to do even more than what we contracted him to do. He’s doing a lot of operational work that takes a lot off my plate since I run the whole show. It’s nice to know that somebody can step in out of the goodness of their heart and because they care.

Are there any areas they could improve?

No, nothing jumps to mind. I’m quite happy. I’d like to see some of the metrics improve, but I understand that it takes some time to weed out things that aren’t working. Overall, I’m quite satisfied with them.

Do you have any advice for potential customers?

Be open-minded, and be willing to take risks. Let BellaVix’s expertise guide you and be the driving force for your company.