Belka Studio

Banner is a quick presentation of any product or service, first impression about brand. That’s why any word or pixel should be chosen carefully.

We proposed CrossFit Lavi to use minimalism in colors and text length. Background could be a great extension of the logo and bold font would show brand personality.

Facebook and Instagram are the most powerful channels to strengthen the brand and get more loyal clients. HYFIT is not an exception. The brand needed a powerful style for their social media to catch the attention of athletes and everyone who is interested in new fitness trends. During the social media campaign, we’ve created Facebook banners and post images, Instagram pictures, and even stories.

All the materials have a unique style, made from strong brand colors – red and black, with broken lines, color focus, and short text. It makes users feel more passionate, active, and provocative. They’re the right emotions to start a new life, aren’t they?

Talia asked us to make a catalog that would convey the philosophy of the brand, and at the same time, show the various pendants and explain how to combine the charms to create your own pendant.

As a solution we’ve  created a collection of pages cut into 3 parts that allow the customer to play with the different charms and create their own pendants. The overall look of the catalog is stylish, elegant, rich, and classy.

UX/UI, Web design

Our task for the video was to create a showreel that would illustrate the process of creating jewels with an accent on a handiwork. The video demonstrates the process: it starts with a sketch, then resin models are encapsulated in plaster and then incinerated through a burnout process. After assembling, polishing and finishing we get a jewelry that is turning around. It creates the feel of something special and soulful.

After WODProof got a clearly defined brand identity that emphasizes recording, analyzing, competing, and improving yourself, it should appeal to an audience looking for the same experience.

The brand’s bold design naturally follows its purpose – providing technological tools as well as the community and information the athletes need to face their next challenge. We bring all these ideas to life in an application with clear navigation and a variety of functions.

 We used neutral background with few color accents (like the gold glitter spots) to convey that elegance and set the stage for the beautiful garments. Banners and CTAs look unobtrusive, they capture the attention without evoking any negative emotions. Block design helps users perceive the information and make the right decision.

Another project we were asked to undertake is the creation of a new website. It needed to be clean, modern and effective. We engaged our marketing specialist and UI/UX designers to reach all these goals. Firstly, we analyzed the consumer behavior on the old website and took a more proper look at the target audience to define all the hidden needs, wants and preferences. Also we made a marketing research of the main Classic Shapewear’s competitors – for market understanding and fresh ideas.

UX, UI, Web Design