BEAR London

Following a successful pilot scheme, LTA tasked us with rolling out their Tennis Tuesdays initiative nationwide with a new integrated marketing campaign. In partnership with Nike, Tennis Tuesdays brings coach-led weekly sessions to outdoor tennis clubs across the country, exclusively for women, whatever their skill level. In the wake of Sport England’s This Girl Can campaign, the initiative felt more relevant than ever, and with fantastic consumer insights, we were armed with all we needed to find the heart of the project and get more women signing up. Solution: ‘Tuesday isn’t good for me’ Modern women’s lives are busy, varied, hectic and stressful. Tennis Tuesdays offers a regular slot to keep all for yourself – where you can focus, release the day’s stresses, feel yourself get fitter, stronger and better at the game, and make new friends. All within a short walk of home or work. We wanted to capture that satisfaction of being unavailable when you have another commitment that’s all yours. ‘Tuesday isn’t good for me’, because Tuesday is good for me. Launched in April 2015, sessions have been selling out and have fantastic repeat sign up – a key performance measure for the initiative. National, regional and consumer media coverage achieved over £250k advertising equivalent value (an increase of almost 400% year on year), and almost a quarter of attendees continued playing tennis beyond the 6 sessions of the scheme. If you fancy getting back in the game this summer, visit tennistuesdays.co.uk and find a session near you!

In the cut-throat and crowded world of estate agency, Foxtons had the ambition to do things differently and challenge the model. Our initial task was to design a branded livery for their fleet of cars. We saw an opportunity for this project to be more than just a logo on a car, and delivered the ‘Team Foxtons Mini’, making a real impact on the capital’s streets. Our next brief was a total rebrand to create the most recognisable, dynamic brand in the sector. Solution: London's Estate Agent It wasn’t enough to be London’s finest, oldest or biggest – Foxtons had to become THE estate agent for Londoners. We created shops that were ‘living billboards’, unmissable sale boards and marketing initiatives such as Sunday Market, 0% Commission and ‘Rare’ magazine to continually promote the brand and keep two steps ahead of the competition. Foxtons is a service brand for people living a fast-paced, time-poor existence who demand results. BEAR was appointed sole creative agency in 2001. Since then, the iconic minis and café-style offices have redefined the industry, elevating Foxtons from also-rans to best of breed. Foxtons sold for £390 million in 2007, with its brand a lucrative battleground on the balance sheet. We continue to work with Foxtons today, more than 15 years later, developing tone of voice guidelines and crafting compelling campaign copy.

In time for its 85th anniversary, PPL commissioned brand communications agency BEAR to refine and refresh its brand and positioning. Having already worked with PPL to develop the branding for PPL PRS Ltd. – PPL’s joint venture with PRS for Music, which offers a single licence, TheMusicLicence, to those wishing to play or use music in their businesses - BEAR’s challenge was to enhance the identity of the 21st century music powerhouse in this new era of its history. BEAR was tasked with ensuring that both brand and website worked harder to reflect PPL’s position and role within the overall music industry… both in the UK and internationally. The purpose was clear - give back to music - but the old identity did not fully reflect this. To move forward, PPL sought to evolve its identity to ensure the business was communicating its purpose with absolute clarity. The solution was simple, and it was staring BEAR in the face the whole time. PPL’s members record music and their licensees – from shops, clubs, and hairdressers to gyms, hotels and businesses – play it. Simple. BEAR saw a real opportunity to own this familiar symbolism with gusto. By bringing these recognised symbols front and centre it allowed them to create something truly ownable for PPL. Alongside a brighter colour palette, modernised logo, engaging photography and a new website, BEAR created a refreshed brand that was reflective of the industry it sat in without losing its strong commercial standing in the business.

In the run-up to the London 2012 Olympics, British Gymnastics needed a rebrand to inspire a new generation of participants and fans whilst Team GB ensured the world’s eyes were on the sport here in the UK. Our brief was to deliver a progressive shift from old to new without alienating current stakeholders, and appeal to a broad audience: beginners to elite, toddlers to parents. Solution: The joy of performance. More than a sport - a celebration of extraordinary human movement. Gymnastics is a proud sport with a rich heritage. It is also an art form and an expressive outlet for a vast army of recreational participants. For a new generation, beyond the traditional, gymnastics can be parkour or freestyle. Our proposition – ‘More than a sport’ - is inclusive and future-proof for gymnastics on any level and across the many and varied disciplines. We felt passionately that our new identity should convey human movement, and be fresh, dynamic, alive. To achieve this, we created our own set of unique images and animation. Each image is a motion capture of real gymnastic movements including twists, somersaults, flips and tumbles. Our new logo is a bespoke creation with a nod to the beauty and precision in a gymnast’s movement.

Together with our client we set out to create a challenger brand and shake up an established market – this time, serviced offices. As more and more co-working brands are popping up, Pavilion is filling a prime spot at the higher end of the market. Our challenge was to create a brand to gain new tenants and flex across the brand’s different locations.

Our solution: Stand Taller

Deciding where to have your office is about more than function and location. It's about what your office says about you and your business, and how it makes you feel. Our proposition led to a brand build around building your business up and bringing you success. A classic yet modern logo with a smile in the mind, a sophisticated but unexpected colour palette, and a tone of voice that inspires absolute confidence.

A much loved, leading developer of landmark projects in Cyprus, Cybarco Development tasked BEAR to create its new corporate identity. In response to the company’s strategic business objectives, BEAR set about repositioning Cybarco’s brand within the luxury marketplace. Whilst Cybarco’s existing identity provided credibility, it didn’t communicate the care and attention that goes into all of their developments.

Strategic insight: With decades of experience in Cyprus's luxury property market, Cybarco believes the perfect property isn’t just an object of desire or financially savvy transaction, it’s something much more meaningful. Their pioneering track record in delivering iconic developments has transformed lives and built communities. They create homes, destinations even. Every customers' need and aspiration is taken care of and they won't stop until they're safe in the knowledge that everything is exactly as they, and customers, want it. Just like home. Creative solution: The new brand needed to reflect the business’ ongoing success and bright future while reaffirming its unique positioning as Cyprus’ pioneering developer and real estate industry leader. Cybarco builds homes that are part of a wider community - and its new brand proposition, ‘Destination Developer,’ celebrates this.