What was the scope of their involvement?
Every week, we have meetings with Bear Icebox Communications to update them on news within our company. We inform them about any new franchisees that we onboard and regular activities. Together, we come up with topics that are relevant to our audience. They create all the initial drafts for the content, and both teams work to fact-check the information before we post it online and on social media.
What is the team composition?
My main point of contact is Bob (Co-Founder, Bear Icebox Communications).
How did you come to work with Bear Icebox Communications?
I was looking for a company with experience in the franchising space with a public relations background. When I got in contact with Bob after speaking to several companies, I liked his entrepreneurial spirit and expertise in our field.
How much have you invested with them?
We’ve spent a little over $40,000 so far.
What is the status of this engagement?
We started working together in May 2017 and the relationship is ongoing.