Beacon Media + Marketing

BACKGROUND

Please describe your company and position.

I am the President, Co-Founder of Welcome Anchorage Tours

Describe what your company does in a single sentence.

Welcome Anchorage Tours provides VIP, custom and private transfers and tours from Anchorage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beacon Media + Marketing to accomplish?

• A go-to-market strategic marketing plan
• Creation of Brand, Website and all needed marketing material
• Implementation of Paid Ad strategy for lead generation

SOLUTION

How did you find Beacon Media + Marketing?

Referral

Why did you select Beacon Media + Marketing over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Beacon Media + Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beacon Media + Marketing provided needed market research and created a go to market strategy that included preferred price-points, opportunities in the market, competitor analysis and naming of the business. Once that was established, they moved into the execution process of design and development of the website. social media campaign and paid ad strategy for lead gen.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have exceeded all our initial projections for our business. We are not only getting multiple leads a day, but confirmed reservations. We expect to double our initial revenue projections for 2023. Our lead conversion rate is exceeding the national average, and we are still at the beginning stages of gathering reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a very tight timeline to launch. Beacon was clear in communicating that they do not usually work on timelines for development and launch of a business in less than 3 months, but we talked through expectations and how we could work together to achieve this goal. We have hit every deadline and even launched 1 week early.

What was your primary form of communication with Beacon Media + Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with the team's top-notch marketing strategies and excellence in their execution. Their knowledge was on point for each area of the business that we needed help. Absolutely above and beyond service and responsiveness. I am used to being let down with account managers not getting back to me, or slow response time. Thant is not the case here at all. Sara and team are incredible.

Are there any areas for improvement or something Beacon Media + Marketing could have done differently?

Not yet.

BACKGROUND

Please describe your company and your position there.

I am the founder and president of the Center for Grief and Trauma Therapy. We are a private mental health group practice that specializes in working with bereaved and traumatized individuals. We are a group of 8 mental health clinicians offering several modalities of treatment to help clients find healing and hope.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beacon Media + Marketing?

Website design and maintenance, video production, marketing, and optimization

SOLUTION

How did you select this vendor and what were the deciding factors?

Found their company online and had a wonderful conversation with the CEO. Met with the team and was thoroughly impressed with their personalization, receptivity, professionalism, and patience.

Describe the project in detail and walk through the stages of the project.

After a series of meetings, a breakdown of the cost and details of the project was outlined. I was a newer company at the time, and my budget was limited as a result. They worked within my budget to help develop an amazing website and start the marketing process.

After launching the site a month later, the team started on the Facebook and Google ads. In the meantime, their production staff came to the office and spent the day videotaping my clinicians, the office, and suggested set up sessions with "clients" to illustrate our work. We continue to work towards very targeted ads that have exponentially increased our traffic

How many resources from the vendor's team worked with you, and what were their positions?

I"m unsure the roles of each person, but I know there is my account manager, Michelle. She has had me work with multiple team members, such as Ashley (account coordinator), and multiple web site content writers and creative web developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from struggling to fill our clinicians' schedules to at times holding a wait list. I had to hire a new clinician to accommodate the increased traffic. Financially we have doubled our income.

How effective was the workflow between your team and theirs?

So efficient, flexible, engaged, and responsive. I have never has to wait for communications or ideas the team has come up with to maximize my investment with Beacon.

What did you find most impressive or unique about this company?

The flexibility and patience with the onboarding process were exceptional. They have grown with me, and have really creative ways of marketing. For example, the company sent a person to record interviews and role plays. Took that material and created some lovely ads!

Are there any areas for improvement or something they could have done differently?

While I know they have to get paid for their services, at the beginning the cost was very high. I almost had to leave the company's services. However, they did what they could to squeak out as much as possible from the small budget I have. I also would have liked a few more clips from the 6 hours worth of recordings. We ended up with three ads, and I feel there should have been more. But what we did get, it was very nice quality!

BACKGROUND

Please describe your company and your position there.

I'm the owner of a growing group therapy practice in downtown Chicago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beacon Media + Marketing, and what were your goals?

I realized that my website needed to be updated but also really needed to find a company that would be familiar with mental health advertising, staying within budget, and helping me grow my business. I also wanted help with social media advertising and building a better base for client contact points.

SOLUTION

How did you select Beacon Media + Marketing and what were the deciding factors?

They really took the time to listen to my needs, take in all factors and input I had shared with them throughout the entire process and they were very personable and friendly. I highly value this, especially as a care provider for others, so when someone can take care of me in similar ways it's a great feeling.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First they engaged in looking at the website as it was, provided feedback on how it would be best to redo the website to make it faster for client engagement and being able to retain them on the site long enough to reach out. Then we touched base on designing, they had a good process of having me submit what websites I liked, even ones that weren't therapy sites.

We then met for a hour to an hour and a half interview process so they could write up the website sections using my voice, what I prioritize, why I started the practice and what I value most in caring for others, etc. Then we moved into them showing me the design, doing tweeks, and running ads as well as approving social media posts.

The process to allow them admin access was pretty straight forward and all of this has been so helpful.

How many resources from the Beacon Media + Marketing team worked with you, and what were their positions?

I worked with an account manager, social media manager, and a few others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website streamlined intakes through the website, which has been fantastic. Intakes have been overall much more consistent and retention has been pretty high as a result.

How effective was the workflow between your team and theirs?

Email communication is our main form of communication and it has been so easy and effective. They are always very responsive to my needs, and if there is anything that needs to be updated, fixed, etc is so quick and simple. Everything they have delivered looks perfect, meshes together, and has the theme throughout.

What did you find most impressive or unique about this company?

Again, I just loved how personable they were, I knew who I was working with from the very beginning instead of being handed off over and over or not having a single person (or a few people) to go to directly for my needs. I feel very valued and cared for, which I believe is very important.

Are there any areas for improvement or something they could have done differently?

N/a

BACKGROUND

Please describe your company and your position there.

We own a franchise in residential and commercial property management. I am the president.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beacon Media + Marketing, and what were your goals?

We were starting up out company and had zero knowledge about how to establish a digital presence, build, and maintain a presence. We hired them to help organize social media, website, reviews, and content. The first goal was to get to top of Google and second goal was inbound marketing content to engage and built trust in the local market.

SOLUTION

How did you select this vendor and what were the deciding factors?

I meet this vendor at a networking event. They did a fabulous job in listening and was interested in our small business field. This made it where early on they were able to understand the challenges easier and find valuable solutions that didn't waste time.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work was connecting Google and social media accounts so it had accounts, bringing it current to the brand design required by franchise, utilize social and see to obtain Google ranking, then utilize inbound techniques to create engagement and natural searches for target customers.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with our account manager who organized any meetings needed. Then in group meetings with creative designers and Google experts, I was able to participate in brainstorming to help answer questions to develop a creative strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As normal, any startup has zero accounts and zero leads. At the end of 6 months we ranked top 3 on Google, had reviews, and the lead volume increased to 70 a month. This allowed our franchise to win an award for fast growth out of 300 other offices.

How effective was the workflow between your team and theirs?

Their reports are timely and has a lot of information. They remember to provide updates, which helps as business owners can get distracted.

What did you find most impressive or unique about this company?

It is never easy to execute a million creative ideas while staying on budget, but they have.

Are there any areas for improvement or something they could have done differently?

I'm glad they added well-rounded account managers. When account managers transition, maybe more notes on the current plan and future plans and ideas of a plan to help avoid spending time in repeating history at times.3

BACKGROUND

Introduce your business and what you do there.

I’m the owner of SAV-ON Flooring, a flooring company based in Alaska.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beacon Media + Marketing?

We needed help to create our website and have our SEO content optimized. We had recently moved from one city in Alaska to another, and even though we had some residual business going on, our business suddenly stopped. We didn’t know what was going on. My husband had been working in a radio station where they needed websites done as well. He told the person he was working with to help us with our site. This person did a bartering deal with him to get our website done. It had a beautiful design. However, it didn’t have any content.

SOLUTION

What was the scope of their involvement?

Three years ago, Beacon Media + Marketing helped us create our original website. When our second website didn’t work, we got in contact with Jennifer (Co-Founder & CMO) again.

Beacon has been helping us recreate our website. They’ve also been working on our SEO optimization.

What is the team composition?

We work mainly with Jennifer (Co-Founder & CMO) and Kym (Website Developer).

How did you come to work with Beacon Media + Marketing?

Jennifer was our customer three years ago, and she and I became associates and friends. She helped us create our original site.

When my husband was working with the radio station, they made him a pretty good deal to do our website, so we gave them a shot. Unfortunately, it didn’t work out, so we got back to what we knew. I got in touch with Jennifer, and she told me that she and her team would help me out.

What is the status of this engagement?

We started this new project in April 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The original website done by Beacon was beautiful and totally interactive. Content would come up whenever we clicked on anything. We never had problems with it, and we got a lot of business through it. The process was very easy and very smooth.

Beacon worked diligently to get that website set up, and that’s why we returned with our business to them. Now, we’re getting the results that we had on our first website. Within two days of speaking with Jennifer, our phone started ringing again, even when the site hadn't been completed — that’s what we were looking for.

How did Beacon Media + Marketing perform from a project management standpoint?

Beacon has great communication with us. Any time we’ve got in touch with them, they’re quick at responding back. Jennifer responds usually within five minutes.

What did you find most impressive about them?

When I think about Beacon, I can only think that they’re excellent. Their web design is beautiful, sleek, and there’s elegance to it. Given that we work in flooring and design, those are important elements — it has to look good to the eye. The pictures that they use are crisp and nice looking. Those are key elements for a website.

Are there any areas they could improve?

Beacon needs more informational videos explaining what they do. My husband’s having a hard time understanding what they do and what he’s paying for. If they had informational videos explaining their work, it would be killer. They would have more business from smaller businesses because they’d have an understanding of what they’re paying for. 

Big companies understand media and advertising, but small businesses rely on word of mouth. That kind of information would help Jennifer’s business and other people as well.

Do you have any advice for potential customers?

Know your industry, provide the web developers with good references, and be available to help facilitate the project quickly. Jennifer told us that we’re making it easy for them to complete the job quickly and efficiently.