Beach Chair Marketing

BACKGROUND

Please describe your company and position.

I am an executive at Brighter Black Futures

Describe what your company does in a single sentence.

Brighter Black Futures (BBF) delivers on-demand access to online educational programming that provides young Black minds with the culturally-affirming knowledge and mindset training they need to succeed. To raise awareness of our brand and programs we have created a line of tees and hoodies with messaging designed to uplift, empower and support the Black community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beach Chair Marketing to accomplish?

• Raising Brand Awareness
• Inreasing Social Mediat Engagement
• Driving Sales
• Developing Course Content

SOLUTION

How did you find Beach Chair Marketing?

Márcio is a friend

Why did you select Beach Chair Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Beach Chair Marketing has helped us from the very beginning of our business. First by helping us get our company website started and hosted on Webstarts, and then telling us about Unschooler, an AI based app that makes developing online course content a breeze.

We are currently with their tem on our social media marketing strategy, and though it's only been about 2 months since we started, we've already seen huge upticks in our engagement and reach. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With respect the BCM's team with our social media marketing, the analytics for the past few months show tremendous increases (as much as 200% in some cases) in engagment and reach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always set clear expectations, deliver on time, and are incrediby responsive to our queries/requests as clients

What was your primary form of communication with Beach Chair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The owner, Márcio, has such an incredible breadth of knowledge regarding marketing and using technology and AI as tools to do so effectively. We've learned a lot from them, and we appreciate it a lot. He is great to work with. 

Are there any areas for improvement or something Beach Chair Marketing could have done differently?

Initially, there were some misunderstandings regarding our branding and how BBF should be protrayed on our socials. However, this problem was quickly resolved after a meeting to discuss our expectations.

So, our only suggestion is that in the future BCM put a bit more focus on understanding the vision and 'vibe' the companies they work with — especially if they serve very niche markets — before they start working with them. 

BACKGROUND

Please describe your company and your position there.

I'm the owner of the Joyful & Creative Living company, where I do 1:1 spiritual coaching + group online classes

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beach Chair Marketing?

I was a solo entrepreneur and was wearing too many hats. I needed help with design and marketing, as well as VA (virtual assistant) tasks.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a search, describing the challenges and the tasks I would love the help with. Marcio (and his company) were the most qualified for this job. I have interviewed 5 different candidates.

Describe the project in detail and walk through the stages of the project.

Since starting to work with Marcio and his company, we started organizing the workflow, ideas, and social media marketing strategy. We have gone through a full round of online advertisements for one course.

How many resources from the vendor's team worked with you, and what were their positions?

Marcio (the owner) + Monica (the graphics designer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, the tangible outcomes are:

• my own increased appreciation of the online marketing and its role in sales and growth
• my better understanding of what's needed to make this successful
• lots of learning on both ends about our communication styles, working styles, and business needs.

Overall, it's been a great experience, since Marcio is extremely responsive, gets all the things done on time, provides amazing graphics, is very organized, and supportive, and does his 120% to make things work.

How effective was the workflow between your team and theirs?

It's been effective overall, and Marcio has systems in place to make it easier.

What did you find most impressive or unique about this company?

The communication style is very friendly and responsive. Marcio has a great grasp of technology and provides different solutions to technological problems. He is a very fast learner (in technology and marketing), very intelligent, and catches up on the uniqueness of my industry. He is really the best person I've worked with so far, who was able to address the needs that I have.

Are there any areas for improvement or something they could have done differently?

I think we are all learning in this process, and I am able to express my needs as they arise, so nothing to add here.

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of FraMe Cuisine, a catering business specializing in lunches for busy professionals working in downtown Alberta, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

We hired them to build our website.

SOLUTION

What was the scope of their involvement?

Beach Chair Marketing built our website from scratch. We provided them with some information, and they helped us generate content, too.

What is the team composition?

Márcio (Founder & Creative Director) was the only person we were in touch with. 

How did you come to work with Beach Chair Marketing?

We participated in a program for entrepreneurs where Márcio was a guest speaker and gave a presentation about marketing. He was amazing, and I knew he was the person to go with, so I contacted him and asked if Beach Chair Marketing could build our website. We scheduled an appointment, they gave us their prices, and we negotiated.

How much have you invested with them?

We spent less than $5,000 CAD (approximately $4,000 USD).

What is the status of this engagement?

We worked together from November–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Beach Chair Marketing was always happy to help, and they made sure we were able to manage our site independently. The team was very patient; we kept postponing our business opening due to the COVID-19 pandemic, and I’ve never seen more patient businesspeople.

How did Beach Chair Marketing perform from a project management standpoint?

Their project management was excellent. It was as if they worked 24/7; I would send them an email, and they would respond within 1–2 hours, even though we had a two-hour time difference. We mostly communicated through email, though we also scheduled calls through Zoom or Google Meet, and we sometimes used WhatsApp.

What did you find most impressive about them?

I was most impressed by Beach Chair Marketing’s professionalism. They knew we weren’t computer-savvy, and they took the time to make sure we understood what we were doing. I also appreciated that they negotiated their prices; they were flexible because they wanted us to succeed.

Are there any areas they could improve?

They put together some training videos for us that should have been in higher definition to see information clearly. 

Do you have any advice for potential customers?

My advice is to keep the communication line open with Beach Chair Marketing. If you don’t say what you need, they won’t assume. Don’t be afraid to voice what you want — whatever it is, they’ll make it happen.

BACKGROUND

Please describe your company and your position there.

I am the founder of a law firm located in the Yonge-York Mills area. Our areas of practice include Family Law, Real Estate Law, Wills & Estate, Immigration and Corporate Law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beach Chair Marketing?

Due to the pandemic our plans were altered but we hired Beach Chair in August 2020 to commence our online marketing and digital presence campaign to re-brand and advertise to a wider range of potential clients.

What were your goals for this project?

Our plan prior to the Pandemic was to restructure the firm, organizing our branding and online presence. We wished to expand. Our commencement date was March 1, 2020. The Pandemic changed our plans slightly but we are on our way to achieving our goals to grow our firm and boost our online presence.

SOLUTION

How did you select Beach Chair Marketing?

I was introduced to Marcio, the head of Beach Chair Marketing, through a mutual acquaintance.

Describe the scope of their work in detail.

Beach Chair Marketing has been very active in my campaign. They reviewed and redid our website and then commenced SEO campaign. They also set up my social media pages for my company on Instagram and Facebook. They produce 12 posts per month on three social media, including content and graphic and they make sure it is not just relevant to our field of work but also incorporates our colour scheme. They've also introduced live graphics to the posts as well. Overall, great content.

What was the team composition?

Beach Chair Marketing works closely with the lawyers of the firm to make sure the content is accurate and the graphics are how we wish to represent our firm. Their system of using an online check and balance, is both transparent and organized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Beach Chair Marketing team is very active. I've received multiple comments from colleagues, family and friends regarding our extensive visibility on platforms liked LinkedIn. I've also received comments from clients about their perception of the firm due to our online presence. This is all due to the continuous progress and great success of Beach Chair Marketing's impact on our online presence.

How effective was the workflow between your team and theirs?

As stated before, Beach Chair Marketing uses an online system to organize the production, review, approval and scheduling of all content. This platform allows my firm to make comments, make revisions and/or approve the content as soon as it is released. It also allows us to collaborate on ideas, such as important updates and urgent posts to be sent out.

Aside from this, Marcio and/or his team hold a monthly review meeting where the progress and the effects that they seen as they monitor our online presence is provided to us in laymen terms. This keeps everything very smooth between our firm and Beach Chair Marketing and the workflow is on-going.

What did you find most impressive about this company?

Their timely and effective responses and quick action has been very impressive. I worked with a different marketing company previously and I have to say Beach Chair Marketing has made this process very very simple for me. As a business owner, I do not understand and do not have time to deal with the marketing side of the business. I think it was my best decision to hire Beach Chair Marketing and I only have good things to say about the way they handle all aspects of growing the firm's online presence.

Are there any areas for improvement?

I can't really say there is an area for improvement. As I've said multiple times, Marcio and his team are very transparent. If there is something they are unfamiliar with, they offer a solution. It's very much up to the business owner what way to proceed. The only issue I've had to date was with a certain condition of their contract but that issue was resolved quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a painting company, and we work in the construction industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

I’m a business owner or a painting crew, and I don’t really have time or passion to either speak about my company through posts or reach my clients. As a result, we hired Beach Chair Marketing to simply drive more inquiries for us.  

SOLUTION

What was the scope of their involvement?

They offered several different options and packages, and out of those, I chose the social media campaign package. Beach Chair now spearheads our LinkedIn and Facebook posting and content creation. Usually, the posts are in the form of sponsored ads. 

The team gives me relevant topics I can check and sends them to me for approval and checking.  Sometimes, I give them the direction of what they should develop, but they probably develop 80% of the ideas we have. Then, they develop the content, and I either tweak it or recommend it for posting. 

Aside from the content itself, they also create the images and background. Moreover, they make it a bit more fun, less wordy, and social media-friendly. 

What is the team composition?

Marcio (Founder & Creative Director) comes up with the ideas and Monica (Content Marketing Manager) executes them.

How did you come to work with Beach Chair Marketing?

I’m a part of a networking group and Marcio visited our chapter. I was impressed with his intelligence and his knowledge of marketing. I looked at other companies before, but I felt that he cared a little bit more. 

How much have you invested with them?

We probably pay $800 CAD (approximately $630 USD) per month.

What is the status of this engagement?

Our partnership began in December 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve come from no social media, and now we’re reaching 40-50 people per post, and that’s resulted in business for us. That’s also the reason why I’m encouraged to continue working with them. Ultimately, our inquiries on social media have turned into jobs. I believe they’re excellent and a very collaborative team.

How did Beach Chair Marketing perform from a project management standpoint?

We only one work using ClickUp, and that’s where Beach Chair loads their ideas. That’s also the platform where I can tweak, make comments, and push back deliverables so that they can update them. I can also have a glimpse of the quality of work they’re doing — from conceptualization until the end-stage. Overall, the whole process has been transparent and useful. 

What did you find most impressive about them?

Their attention to detail is excellent. Moreover, Beach Chair’s ability to go and find relevant information and compose content has been surprisingly good. Their wealth of ideas have also been impressive. 

Are there any areas they could improve?

No, I don’t think so. We’ve all been doing our part and our communication is good. 

BACKGROUND

Introduce your business and what you do there.

I am the CEO of a wealth management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

I was looking for social media marketing on a trial run basis.

SOLUTION

What was the scope of their involvement?

Beach Chair Marketing handles our content marketing efforts. Their team creates unique social media content for us, specifically for LinkedIn. Their team handled the graphic design for all of our marketing efforts.

What is the team composition?

I worked directly with Monica (Conversation Architect). I also spoke with Márcio (Owner) when I first started interacting with Beach Chair Marketing.

How did you come to work with Beach Chair Marketing?

I found Beach Chair Marketing when Márcio gave a presentation at a Chamber of Commerce meeting I was present at. 

What is the status of this engagement?

Our ongoing engagement began in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we’ve only seen one full month of work, we don’t have any metrics yet. We used this as a trial run to see if it’s something we’d want to move forward with. While we plan on working with them in the future, we are not at this time. The content has been amazing so far, it’s engaging, relatable, and relevant. 

How did Beach Chair Marketing perform from a project management standpoint?

They managed the project using ClickUp, which worked well for us. 

What did you find most impressive about them?

I would highly recommend them to anyone looking to add LinkedIn to their social media strategy.

Are there any areas they could improve?

They could monitor social media accounts a little bit closer.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Sylvia Ho Mortgages, a mortgage company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

I hired them to help with my marketing.

SOLUTION

What was the scope of their involvement?

Beach Chair Marketing helps me post every day on three different platforms: LinkedIn, Facebook, and Instagram. They also create infographics and change videos into content material.

What is the team composition?

Márcio (Founder & Creative Director) is my main contact.

How did you come to work with Beach Chair Marketing?

I found them through a professional network.

What is the status of this engagement?

Our engagement with Beach Chair Marketing started in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Beach Chair Marketing thinks outside of the box. If something doesn’t go in the right direction, Márcio tries something else. He can keep up to date with all of the marketing trends.

Each month, Márcio gives me data regarding our market direction, clicks, site visitors, and social media engagement. He also helped bring other clients together into a project where we help each other with marketing and posting.

We can look at the metrics he provides and then determine which direction to go into. The metrics help us determine what our visitors liked or didn’t like. As long as things are moving in the right direction over time, I’m good with that.

How did Beach Chair Marketing perform from a project management standpoint?

All of the project management is done through my team. Márcio is very responsive.

What did you find most impressive about them?

Márcio is very personable and communicative. He understands his stuff. He doesn’t overpromise and underdeliver.

Marketing is a fluid environment. He never sugarcoats anything and strives to set up his client expectations. He’s honest, attentive, and hardworking.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Have a chat with him. Márcio is very personable and organized. He’s up to date on the industry. His monthly reports give an idea of whether you’re heading in the right or wrong direction.

BACKGROUND

Introduce your business and what you do there.

When I worked with Beach Chair Marketing, I was at a chatbot design and development startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

We needed a logo at an affordable price, so I spoke with Márcio (Founder & Creative Director). 

SOLUTION

What was the scope of their involvement?

I’m the kind of client that knows what they want, so I told Márcio exactly what I wanted. I’m not a design specialist, so he helped me figure out some of the flaws in the designs I came up with. He recommended ideas that would help the designs appeal to a broader audience.

Along with logo design, he helped with business card and letterhead designs, Facebook banners, and email signatures.

What is the team composition?

I only talked with Márcio, but he had other people on his team working on the designs.

How did you come to work with Beach Chair Marketing?

I actually messaged him through LinkedIn, and then we realized that he had heard of me from a networking event. It was interesting that I had randomly reached out to him and that he had already known about me.

How much have you invested with them?

I roughly spent $500.

What is the status of this engagement?

We worked together in Fall 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I got exactly what I wanted for a solid price.

How did Beach Chair Marketing perform from a project management standpoint?

Márcio was on point with communication. He responded to everything within an hour. Nothing was ever missed. We mainly talked through email, where he would send me PDFs of the work. We did meet up now and then.

What did you find most impressive about them?

Márcio is a no muss, no fuss kind of guy. He gets the work done.

Are there any areas they could improve?

Not sure. He did everything I wanted.

Do you have any advice for potential customers?

Be as detailed as you can with what you want. I put in the time to figure out what I wanted so that I could tell them.

BACKGROUND

Please describe your company and position.

I am the Founder , CEO of Dare to Flow with Me

Describe what your company does in a single sentence.

Meditation and Wellness Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beach Chair Marketing to accomplish?

• Engagement
• Promote events and service and convert to sales

SOLUTION

How did you find Beach Chair Marketing?

Localnetworking event

Why did you select Beach Chair Marketing over others?

• Close to my geographic location
• Other

How many teammates from Beach Chair Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

social media strategy 16 post per month in IG and TicTok.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher engagement and increased followers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good PM

What was your primary form of communication with Beach Chair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the quality of their work and proactive assistance with the website, finding creative was to repurpose my social proof from other platforms and coming up with reel topics

Are there any areas for improvement or something Beach Chair Marketing could have done differently?

The social media strategy wasn’t what I expected. I was hoping for a stronger output beyond three personas