Beach Chair Marketing

BACKGROUND

Please describe your company and position.

I am the Owner of a construction company 

Describe what your company does in a single sentence.

Residential construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beach Chair Marketing to accomplish?

• Create social media content
• Ads Marketing Service

SOLUTION

How did you find Beach Chair Marketing?

Referral

Why did you select Beach Chair Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We began working with the team to support our social media marketing and expand our reach. Through our initial discussions, we identified the value in a comprehensive website overhaul to better optimize SEO, publish regular blog and social media content, and run targeted ads across relevant platforms to maximize visibility and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unfortunately,  we did not see measurable outcomes that clearly demonstrate progress or success based on the agreed-upon deliverables. While some initial steps were taken such as website redesign, key milestones and performance indicators such as increased engagement, improved traffic, lead generation etc. were not achieved within our expected timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was generally responsive and met delivery timelines in most cases. They were quick to reply to communications and made an effort to accommodate our requests. However, project management at times felt somewhat disjointed, with occasional lapses in coordination and follow-through. In a few instances, instructions provided were not fully followed, which required additional clarification and revisions. Overall, while the team was cooperative and willing to make adjustments, there is room for improvement in execution and attention to detail.

What was your primary form of communication with Beach Chair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was Beach Chair Marketing's exceptional commitment to being available as we needed them. He consistently made himself accessible to address questions, provide updates, or make adjustments as needed. His dedication to being present and responsive throughout the project was both impressive and greatly appreciated.

Are there any areas for improvement or something Beach Chair Marketing could have done differently?

While the team showed effort and commitment, overall they did not fully meet our expectations. Areas for improvement include clearer communication, stronger project management, and more consistent adherence to instructions and timelines. At times, deliverables lacked the quality and attention to detail we anticipated, which impacted the overall effectiveness of the project. We believe with improved coordination and a more proactive approach, future engagements could be more successful.

BACKGROUND

Please describe your company and position.

I am the VP of Douglas & Son Services

Describe what your company does in a single sentence.

Douglas & Son Services provides residential and light commercial plumbing, heating, air conditioning and gas services in Washington, D.C., Maryland and N. Virginia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beach Chair Marketing to accomplish?

• Marketing
• Increase Social Media Presence
• Boost Ad Campaigns

SOLUTION

How did you find Beach Chair Marketing?

Networking Group

Why did you select Beach Chair Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Beach Chair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beach Chair marketing was employed by Douglas & Son Services to assist with social media presence and marketing in our region.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are happy with the outcome so far. Social media presence has increased and we are seeing increased customer traffic from the internet.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beach Chair Marketing is very diligent in its follow-up and communications. If anyone held up any aspect of its work, it was Douglas & Son Services during times of office inundation. Beach Chair Marketing communicates fast, effectively, and has great follow-up.

What was your primary form of communication with Beach Chair Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beach Chair's owner, Marcio, is amazing in his diligence and his customer service skills. He truly loves what he does and it shows in the quality of his services.

Are there any areas for improvement or something Beach Chair Marketing could have done differently?

No issues or concerns. If there are any edits or modifications to be made with any social media posts they are done immediately.

BACKGROUND

Please describe your company and position.

I am an executive at Brighter Black Futures

Describe what your company does in a single sentence.

Brighter Black Futures (BBF) delivers on-demand access to online educational programming that provides young Black minds with the culturally-affirming knowledge and mindset training they need to succeed. To raise awareness of our brand and programs we have created a line of tees and hoodies with messaging designed to uplift, empower and support the Black community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beach Chair Marketing to accomplish?

• Raising Brand Awareness
• Inreasing Social Mediat Engagement
• Driving Sales
• Developing Course Content

SOLUTION

How did you find Beach Chair Marketing?

Márcio is a friend

Why did you select Beach Chair Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Beach Chair Marketing has helped us from the very beginning of our business. First by helping us get our company website started and hosted on Webstarts, and then telling us about Unschooler, an AI based app that makes developing online course content a breeze.

We are currently with their tem on our social media marketing strategy, and though it's only been about 2 months since we started, we've already seen huge upticks in our engagement and reach. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With respect the BCM's team with our social media marketing, the analytics for the past few months show tremendous increases (as much as 200% in some cases) in engagment and reach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always set clear expectations, deliver on time, and are incrediby responsive to our queries/requests as clients

What was your primary form of communication with Beach Chair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The owner, Márcio, has such an incredible breadth of knowledge regarding marketing and using technology and AI as tools to do so effectively. We've learned a lot from them, and we appreciate it a lot. He is great to work with. 

Are there any areas for improvement or something Beach Chair Marketing could have done differently?

Initially, there were some misunderstandings regarding our branding and how BBF should be protrayed on our socials. However, this problem was quickly resolved after a meeting to discuss our expectations.

So, our only suggestion is that in the future BCM put a bit more focus on understanding the vision and 'vibe' the companies they work with — especially if they serve very niche markets — before they start working with them. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of growth of Blockonomics, a bitcoin payment processor company. We create payment solutions for e-commerce platforms using bitcoin. The company is based in India, but we have employees all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

We were experimenting with new things to improve our social media presence. We wanted a partner with independent thoughts and creativity.

SOLUTION

What was the scope of their involvement?

Initially, we didn’t provide Beach Chair Marketing with much; we just went over what we did and our previous work during our initial calls. We wanted them to present a new ideas, even if it didn’t match with what we’d done historically. They developed the content and managed our LinkedIn, Twitter, and Instagram.

What is the team composition?

We worked with Márcio (Founder & Creative Director) and Monica (Content Manager).

How did you come to work with Beach Chair Marketing?

We’d done some research, but we came across them because my colleague’s wife had come across them in the past. She recommended them.

How much have you invested with them?

We spent around $3,000 for three months.

What is the status of this engagement?

We worked together from May–August 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything they developed was excellent; it was much better than what we’d produced before. Moreover, they succeeded on LinkedIn — we saw a significant increase in followers and engagement on the platform. 

How did Beach Chair Marketing perform from a project management standpoint?

Project management was solid. They used Bloom, and we mainly communicated through email and Zoom.

What did you find most impressive about them?

They were very quick and flexible. Our CEO threw some last-minute changes, and they were able to turn the direction on a dime and produce strong content.

Are there any areas they could improve?

Our Twitter impressions were slightly less successful, but it wasn’t their fault. We didn’t give them enough time to fix it because we changed the direction and decided to hire somebody in-house. We ended our contract due to that, not because we were dissatisfied with them.

Do you have any advice for potential customers?

They’ll respond as quickly as you do, so make sure you remain timely with them. If they send you something to do, do it quickly. It’ll work to your advantage.

BACKGROUND

Please describe your company and your position there.

I'm the owner of the Joyful & Creative Living company, where I do 1:1 spiritual coaching + group online classes

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beach Chair Marketing?

I was a solo entrepreneur and was wearing too many hats. I needed help with design and marketing, as well as VA (virtual assistant) tasks.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a search, describing the challenges and the tasks I would love the help with. Marcio (and his company) were the most qualified for this job. I have interviewed 5 different candidates.

Describe the project in detail and walk through the stages of the project.

Since starting to work with Marcio and his company, we started organizing the workflow, ideas, and social media marketing strategy. We have gone through a full round of online advertisements for one course.

How many resources from the vendor's team worked with you, and what were their positions?

Marcio (the owner) + Monica (the graphics designer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, the tangible outcomes are:

• my own increased appreciation of the online marketing and its role in sales and growth
• my better understanding of what's needed to make this successful
• lots of learning on both ends about our communication styles, working styles, and business needs.

Overall, it's been a great experience, since Marcio is extremely responsive, gets all the things done on time, provides amazing graphics, is very organized, and supportive, and does his 120% to make things work.

How effective was the workflow between your team and theirs?

It's been effective overall, and Marcio has systems in place to make it easier.

What did you find most impressive or unique about this company?

The communication style is very friendly and responsive. Marcio has a great grasp of technology and provides different solutions to technological problems. He is a very fast learner (in technology and marketing), very intelligent, and catches up on the uniqueness of my industry. He is really the best person I've worked with so far, who was able to address the needs that I have.

Are there any areas for improvement or something they could have done differently?

I think we are all learning in this process, and I am able to express my needs as they arise, so nothing to add here.

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of FraMe Cuisine, a catering business specializing in lunches for busy professionals working in downtown Alberta, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

We hired them to build our website.

SOLUTION

What was the scope of their involvement?

Beach Chair Marketing built our website from scratch. We provided them with some information, and they helped us generate content, too.

What is the team composition?

Márcio (Founder & Creative Director) was the only person we were in touch with. 

How did you come to work with Beach Chair Marketing?

We participated in a program for entrepreneurs where Márcio was a guest speaker and gave a presentation about marketing. He was amazing, and I knew he was the person to go with, so I contacted him and asked if Beach Chair Marketing could build our website. We scheduled an appointment, they gave us their prices, and we negotiated.

How much have you invested with them?

We spent less than $5,000 CAD (approximately $4,000 USD).

What is the status of this engagement?

We worked together from November–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Beach Chair Marketing was always happy to help, and they made sure we were able to manage our site independently. The team was very patient; we kept postponing our business opening due to the COVID-19 pandemic, and I’ve never seen more patient businesspeople.

How did Beach Chair Marketing perform from a project management standpoint?

Their project management was excellent. It was as if they worked 24/7; I would send them an email, and they would respond within 1–2 hours, even though we had a two-hour time difference. We mostly communicated through email, though we also scheduled calls through Zoom or Google Meet, and we sometimes used WhatsApp.

What did you find most impressive about them?

I was most impressed by Beach Chair Marketing’s professionalism. They knew we weren’t computer-savvy, and they took the time to make sure we understood what we were doing. I also appreciated that they negotiated their prices; they were flexible because they wanted us to succeed.

Are there any areas they could improve?

They put together some training videos for us that should have been in higher definition to see information clearly. 

Do you have any advice for potential customers?

My advice is to keep the communication line open with Beach Chair Marketing. If you don’t say what you need, they won’t assume. Don’t be afraid to voice what you want — whatever it is, they’ll make it happen.

BACKGROUND

Please describe your company and your position there.

I am the founder of a law firm located in the Yonge-York Mills area. Our areas of practice include Family Law, Real Estate Law, Wills & Estate, Immigration and Corporate Law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beach Chair Marketing?

Due to the pandemic our plans were altered but we hired Beach Chair in August 2020 to commence our online marketing and digital presence campaign to re-brand and advertise to a wider range of potential clients.

What were your goals for this project?

Our plan prior to the Pandemic was to restructure the firm, organizing our branding and online presence. We wished to expand. Our commencement date was March 1, 2020. The Pandemic changed our plans slightly but we are on our way to achieving our goals to grow our firm and boost our online presence.

SOLUTION

How did you select Beach Chair Marketing?

I was introduced to Marcio, the head of Beach Chair Marketing, through a mutual acquaintance.

Describe the scope of their work in detail.

Beach Chair Marketing has been very active in my campaign. They reviewed and redid our website and then commenced SEO campaign. They also set up my social media pages for my company on Instagram and Facebook. They produce 12 posts per month on three social media, including content and graphic and they make sure it is not just relevant to our field of work but also incorporates our colour scheme. They've also introduced live graphics to the posts as well. Overall, great content.

What was the team composition?

Beach Chair Marketing works closely with the lawyers of the firm to make sure the content is accurate and the graphics are how we wish to represent our firm. Their system of using an online check and balance, is both transparent and organized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Beach Chair Marketing team is very active. I've received multiple comments from colleagues, family and friends regarding our extensive visibility on platforms liked LinkedIn. I've also received comments from clients about their perception of the firm due to our online presence. This is all due to the continuous progress and great success of Beach Chair Marketing's impact on our online presence.

How effective was the workflow between your team and theirs?

As stated before, Beach Chair Marketing uses an online system to organize the production, review, approval and scheduling of all content. This platform allows my firm to make comments, make revisions and/or approve the content as soon as it is released. It also allows us to collaborate on ideas, such as important updates and urgent posts to be sent out.

Aside from this, Marcio and/or his team hold a monthly review meeting where the progress and the effects that they seen as they monitor our online presence is provided to us in laymen terms. This keeps everything very smooth between our firm and Beach Chair Marketing and the workflow is on-going.

What did you find most impressive about this company?

Their timely and effective responses and quick action has been very impressive. I worked with a different marketing company previously and I have to say Beach Chair Marketing has made this process very very simple for me. As a business owner, I do not understand and do not have time to deal with the marketing side of the business. I think it was my best decision to hire Beach Chair Marketing and I only have good things to say about the way they handle all aspects of growing the firm's online presence.

Are there any areas for improvement?

I can't really say there is an area for improvement. As I've said multiple times, Marcio and his team are very transparent. If there is something they are unfamiliar with, they offer a solution. It's very much up to the business owner what way to proceed. The only issue I've had to date was with a certain condition of their contract but that issue was resolved quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a painting company, and we work in the construction industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

I’m a business owner or a painting crew, and I don’t really have time or passion to either speak about my company through posts or reach my clients. As a result, we hired Beach Chair Marketing to simply drive more inquiries for us.  

SOLUTION

What was the scope of their involvement?

They offered several different options and packages, and out of those, I chose the social media campaign package. Beach Chair now spearheads our LinkedIn and Facebook posting and content creation. Usually, the posts are in the form of sponsored ads. 

The team gives me relevant topics I can check and sends them to me for approval and checking.  Sometimes, I give them the direction of what they should develop, but they probably develop 80% of the ideas we have. Then, they develop the content, and I either tweak it or recommend it for posting. 

Aside from the content itself, they also create the images and background. Moreover, they make it a bit more fun, less wordy, and social media-friendly. 

What is the team composition?

Marcio (Founder & Creative Director) comes up with the ideas and Monica (Content Marketing Manager) executes them.

How did you come to work with Beach Chair Marketing?

I’m a part of a networking group and Marcio visited our chapter. I was impressed with his intelligence and his knowledge of marketing. I looked at other companies before, but I felt that he cared a little bit more. 

How much have you invested with them?

We probably pay $800 CAD (approximately $630 USD) per month.

What is the status of this engagement?

Our partnership began in December 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve come from no social media, and now we’re reaching 40-50 people per post, and that’s resulted in business for us. That’s also the reason why I’m encouraged to continue working with them. Ultimately, our inquiries on social media have turned into jobs. I believe they’re excellent and a very collaborative team.

How did Beach Chair Marketing perform from a project management standpoint?

We only one work using ClickUp, and that’s where Beach Chair loads their ideas. That’s also the platform where I can tweak, make comments, and push back deliverables so that they can update them. I can also have a glimpse of the quality of work they’re doing — from conceptualization until the end-stage. Overall, the whole process has been transparent and useful. 

What did you find most impressive about them?

Their attention to detail is excellent. Moreover, Beach Chair’s ability to go and find relevant information and compose content has been surprisingly good. Their wealth of ideas have also been impressive. 

Are there any areas they could improve?

No, I don’t think so. We’ve all been doing our part and our communication is good. 

BACKGROUND

Introduce your business and what you do there.

I am the CEO of a wealth management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beach Chair Marketing?

I was looking for social media marketing on a trial run basis.

SOLUTION

What was the scope of their involvement?

Beach Chair Marketing handles our content marketing efforts. Their team creates unique social media content for us, specifically for LinkedIn. Their team handled the graphic design for all of our marketing efforts.

What is the team composition?

I worked directly with Monica (Conversation Architect). I also spoke with Márcio (Owner) when I first started interacting with Beach Chair Marketing.

How did you come to work with Beach Chair Marketing?

I found Beach Chair Marketing when Márcio gave a presentation at a Chamber of Commerce meeting I was present at. 

What is the status of this engagement?

Our ongoing engagement began in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we’ve only seen one full month of work, we don’t have any metrics yet. We used this as a trial run to see if it’s something we’d want to move forward with. While we plan on working with them in the future, we are not at this time. The content has been amazing so far, it’s engaging, relatable, and relevant. 

How did Beach Chair Marketing perform from a project management standpoint?

They managed the project using ClickUp, which worked well for us. 

What did you find most impressive about them?

I would highly recommend them to anyone looking to add LinkedIn to their social media strategy.

Are there any areas they could improve?

They could monitor social media accounts a little bit closer.