Be Creative Agency

BACKGROUND

Please describe your company and position.

I am the Branding Services of 22 Flooring

Describe what your company does in a single sentence.

Flooring Installations company in Toronto and the GTA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Be Creative Agency to accomplish?

• Rebrand
• Brand Strategy
• CRO

SOLUTION

How did you find Be Creative Agency?

Online Search

Why did you select Be Creative Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Be Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired BeCreativeAgency to reimagine 22Flooring as a premium luxury brand, and they delivered a transformation that truly captures our vision of “Experience Flooring Redefined.” They began by immersing themselves in the high-end flooring market, helping us shape our identity to resonate with discerning clients looking for elegance and quality. Through this collaboration, we established a strong brand voice and clear values, positioning 22Flooring as synonymous with top-tier craftsmanship and exclusivity.

They gave our visual identity a complete makeover, crafting a sophisticated new logo, refined color palette, and upscale typography. Every visual element now speaks to the level of quality we deliver, with a consistent and polished look across all platforms. To match, they also redesigned our website, creating a sleek, user-friendly experience that showcases our projects beautifully. The site’s clean layout, high-quality visuals, and optimized navigation let our work shine, whether clients are browsing from a desktop or mobile device.

From there, BeCreativeAgency developed a range of marketing materials that reflect our commitment to luxury, including high-end brochures, social media visuals, and email templates. They also shaped a social media presence that emphasizes the artistry behind our projects and engages an upscale audience. Through thoughtfully curated content, we can showcase our expertise, quality materials, and design innovation.

Their attention to detail extended to the language they crafted for us, weaving “Experience Flooring Redefined” throughout our messaging in a way that underscores our commitment to excellence. The result is a complete brand transformation that solidifies 22Flooring as a premier name in luxury flooring and staircase renovations, allowing us to connect more authentically with the high-end market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear progress after rebranding with BeCreativeAgency. Website visits increased by 40%, while social media engagement rose by 60%, showing stronger brand recognition. The refreshed image attracted more high-value leads, with a 35% increase in inquiries and larger project budgets. 
Our lead-to-client conversions also improved by 25%, thanks to the streamlined, premium website design. Social media followers grew by 50% within six months, boosting visibility and establishing us as a top choice in luxury flooring. Client feedback was highly positive, noting our brand's polished, upscale feel. These results highlight our strengthened position in the luxury market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BeCreativeAgency’s project management was well-organized and reliable. They kept a clear timeline and consistently delivered items on schedule, which helped keep the rebranding process smooth and efficient. Communication was seamless—they were highly responsive to our needs and adapted quickly to any feedback, making us feel prioritized. Their approach was collaborative, keeping us in the loop at every stage, which made it easy to trust their vision and stay aligned on project goals. Overall, their responsiveness and timeliness helped make the project a success.

What was your primary form of communication with Be Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about BeCreativeAgency was their attention to detail and ability to capture the essence of our brand. They understood our vision for a luxury, high-end identity and transformed it into something tangible, from the sleek design elements to the refined messaging. 
Their knack for blending creativity with strategy made the brand feel unique and upscale, which was exactly what we wanted. It was impressive to see how naturally they balanced our needs with their expertise to create something that resonated so well with our audience.

Are there any areas for improvement or something Be Creative Agency could have done differently?

BeCreativeAgency did an outstanding job throughout the project. Their creativity and strategic insight really brought our vision to life, and their responsiveness to our needs was impressive. Overall, we were very pleased with their work and the entire collaborative experience.