BE BIG SELLER

BACKGROUND

Please describe your company and position.

I am the CEO of PHINOX Store

Describe what your company does in a single sentence.

eCommerce retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BE BIG SELLER to accomplish?

• Amazon Full Account Management
• Advertising Management
• Amazon Storefront
• Amazon A+ Content
• Product Content Writing

SOLUTION

How did you find BE BIG SELLER?

• Clutch Site
• Upwork

Why did you select BE BIG SELLER over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BE BIG SELLER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Be Big Seller offers comprehensive Amazon business consulting services tailored to meet the diverse needs of e-commerce businesses. The scope of work covers every critical aspect of managing and growing an Amazon FBA business, ensuring that clients can focus on scaling while all operational and strategic elements are expertly handled.

1. Product Listing Optimization

• Keyword Research: In-depth research of relevant keywords to improve search rankings and visibility.
• Product Title & Bullet Points: Crafting compelling product titles and key features that highlight unique selling propositions (USPs) and drive conversions.
• Backend Keywords: Optimization of backend search terms to capture additional traffic.
• A+ Content: Creating enhanced brand content to improve customer engagement and product trust.

Key Deliverables:

• Well-optimized product titles, descriptions, and bullet points
• Fully researched keyword list for SEO
• A+ content design and development

2. Advertising & PPC Campaign Management

• Campaign Strategy: Development of a tailored advertising strategy to maximize ROI, incorporating Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Campaign Setup: Creating, managing, and optimizing campaigns for various product lines.
• Bid Optimization: Real-time monitoring and adjusting of bids for optimal performance.
• Campaign Analysis & Reporting: Weekly and monthly reports detailing ad performance, ROI, and recommendations for improvement.

Key Deliverables:

• Fully optimized PPC campaigns across Amazon ad types
• Continuous bid optimization
• Monthly performance reports with insights and recommendations

3. Content Writing & Copywriting

• Product Descriptions: Writing engaging and persuasive product descriptions that align with brand voice and appeal to target customers.
• Blog Posts/Articles: Crafting e-commerce-related content for brand promotion, SEO, and customer engagement.
• Brand Story Development: Telling the story behind the brand to build loyalty and customer trust.

Key Deliverables:

• High-quality, SEO-optimized product descriptions
• Compelling blog content to enhance brand authority

4. Graphic Design

• Product Image Creation: Designing high-quality, professional product images that meet Amazon's strict image guidelines.
• Infographics: Creating visually appealing infographics to highlight key product features and benefits.
• Storefront Design: Building custom-branded Amazon storefronts that enhance user experience and drive conversions.

Key Deliverables:

• Amazon-compliant product images and infographics
• Professionally designed Amazon storefront

5. Video Animation & Product Videos

• Product Videos: Producing high-quality product videos showcasing features, uses, and benefits.
• Branding Videos: Creating promotional videos for brand storytelling and ad campaigns.
• Explainer Animations: Developing animated videos to explain complex product features or instructions.

Key Deliverables:

• Engaging product demo and branding videos
• Video content optimized for use in ads and product pages

6. Brand Management

• Competitor Analysis: Regular monitoring of competitors to ensure competitive positioning.
• Review Management: Monitoring and responding to customer reviews to maintain a positive brand reputation.
• Inventory Management: Assisting with stock forecasting to avoid stockouts or overstocking.

Key Deliverables:

• Competitive insights reports
• Review management and customer feedback response strategy
• Inventory health analysis and management

 
Summary of Key Deliverables:

• SEO-Optimized Product Listings: Including keyword-rich titles, descriptions, and bullet points.
• Advertising Campaign Setup and Management: PPC strategies that drive traffic and conversions with regular performance reports.
• Creative Content: High-quality images, infographics, and videos tailored for Amazon’s platform.
• A+ Content and Storefront Design: Custom-branded storefronts and enhanced content to drive customer engagement.
• Ongoing Brand Support: Competitor analysis, review management, and inventory tracking for sustained success.

 Be Big Seller delivers end-to-end solutions for every aspect of an Amazon business, ensuring efficiency, profitability, and long-term growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are some key measurable outcomes from the project that demonstrate progress and success working with Be Big Seller:

1. Increased Sales & Revenue Growth

• Monthly Sales Increase: Achieved a significant boost in sales, with an 20% month-over-month increase in revenue after implementing optimized product listings, improved PPC strategies, and content enhancements.
• Conversion Rate Improvement: Enhanced product descriptions, images, and A+ content led to an increase in conversion rates by 100%, contributing directly to higher sales figures.

2. Enhanced Product Visibility & Rankings

• Keyword Ranking Growth: Through thorough keyword research and SEO optimization, several products ranked on the first page of Amazon search results, resulting in higher visibility and organic traffic.
• Organic Traffic Increase: The product listings and advertising strategies led to a 25% increase in organic traffic, reducing dependency on paid advertising.

3. Optimized Advertising Performance

• Return on Ad Spend (ROAS) Improvement: Implementing targeted PPC campaigns with optimized bids and continuous monitoring resulted in a 70% improvement in ROAS, maximizing the efficiency of the advertising spend.
• Reduced Advertising Cost of Sales (ACoS): The improved ad strategy also led to a decrease in ACoS by 15%, allowing for more profit per sale.

4. Improved Customer Engagement & Brand Presence

• Customer Review Increase: By encouraging customer reviews and managing feedback effectively, the average product ratings improved, and the number of reviews increased by 70%, enhancing social proof.
• Brand Awareness: Branded storefront and video content boosted the brand's overall perception, leading to a Y% increase in repeat customers and followers on Amazon.

5. Inventory & Stock Management

• Reduced Stockouts: Implementing better inventory forecasting reduced the frequency of stockouts by 50%, ensuring consistent product availability and revenue flow.
• Inventory Turnover Improvement: Efficient stock management led to a 100% improvement in inventory turnover, minimizing holding costs and optimizing supply chain efficiency.

6. Content Performance

• A+ Content Engagement: The introduction of enhanced A+ content increased customer engagement, resulting in a 100% increase in time spent on product pages, indicating a stronger connection with the audience.
• Video Views & Impact: Product and brand videos saw a high number of views, contributing to an 100% increase in customer interaction, leading to improved conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Timeliness

Be Big Seller demonstrated exceptional project management throughout the course of the engagement. They utilized a clear and structured approach, ensuring that every aspect of the project was well-organized and delivered efficiently.

1. Timely Delivery of Key Deliverables

• Adherence to Deadlines: All deliverables, including product listings, ad campaigns, graphic designs, and content, were consistently delivered on time or before schedule. Their ability to meet deadlines ensured that my business could implement optimizations and launch promotions without any delays.
• Clear Milestones & Reporting: The project was broken down into well-defined milestones, allowing for regular progress updates and transparent timelines. I always knew what to expect and when to expect it.

2. Communication & Responsiveness

• Proactive Communication: The team was highly communicative and kept me informed of progress, challenges, and next steps at every stage. Weekly or bi-weekly meetings were scheduled to review progress and adjust strategies as needed.
• Prompt Response to Requests: Whenever I had specific requests or needed adjustments, the team responded promptly and with urgency. Whether it was a tweak in the advertising campaign or a last-minute design change, they were quick to adapt to my needs.
• Open Channels for Feedback: Be Big Seller maintained an open channel for feedback, allowing me to provide input on any deliverables. They were receptive to my ideas and always sought my approval before moving forward with major changes.

3. Flexibility & Problem-Solving

• Adaptability: If any unforeseen challenges arose, such as changes in Amazon’s policies or supply chain issues, Be Big Seller was quick to adapt and propose alternative solutions. Their agility in handling unexpected situations helped mitigate any potential disruptions to the business.
• Problem-Solving Approach: Rather than simply executing tasks, the team took a proactive approach to solving business challenges, offering recommendations that went beyond the original scope of work to ensure my business goals were met.

4. Attention to Detail

• Thoroughness: They handled every task with great attention to detail, from keyword research and copywriting to graphic design and PPC management. Their commitment to excellence was evident in the high quality of the deliverables.
• Quality Assurance: The team performed rigorous quality checks to ensure accuracy and effectiveness before delivering any final output. This attention to detail minimized the need for revisions, making the process smoother and more efficient.

Summary of Project Management:

• Delivered on Time: All items were consistently delivered according to schedule, often ahead of time.
• Responsive and Proactive: The team was highly responsive to all my needs, with quick communication and a problem-solving attitude.
• Flexible and Adaptable: They were able to adjust strategies quickly when needed and offered effective solutions to unexpected challenges.

Be Big Seller's structured and professional project management approach, combined with their strong communication and adaptability, played a key role in the success of my Amazon business.

What was your primary form of communication with BE BIG SELLER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Be Big Seller was their comprehensive, one-stop approach to managing all aspects of my Amazon business, paired with their deep expertise and hands-on support.

1. Holistic E-commerce Expertise

• What sets Be Big Seller apart is their ability to offer end-to-end services under one roof. From content writing, graphic design, advertising, to video production, they cover every aspect of an Amazon business. This holistic approach eliminated my need to coordinate with multiple vendors, making the process more seamless and efficient.

2. In-depth Amazon Knowledge

• Their team demonstrated a profound understanding of Amazon's ecosystem—from keyword optimization and listing strategies to mastering PPC campaigns. Their insights into Amazon’s algorithm and their proactive approach to staying up-to-date with platform changes truly impressed me. This knowledge allowed them to drive significant improvements in visibility, sales, and ROI.

3. Tailored and Personalized Strategy

• Unlike many agencies that offer cookie-cutter solutions, Be Big Seller provided a customized approach tailored specifically to my business and target audience. They took the time to understand my niche, goals, and unique challenges, and then developed strategies that were aligned with my vision.

4. Proactive Communication & Problem Solving

• Their communication was not only regular but also proactive. I never had to chase them for updates or solutions. They always provided thoughtful recommendations and alternatives, particularly when challenges arose, like stock issues or changes in Amazon's policies. This proactive problem-solving mindset made them feel like true partners invested in the success of my business.

5. Commitment to Quality

• Every deliverable—from product images and content to ads—was of the highest quality. Their attention to detail, particularly in the creative aspects like A+ content and product videos, exceeded my expectations. The quality of their work directly translated to enhanced brand perception and customer trust.

In short, I was most impressed by Be Big Seller’s unique combination of specialized Amazon expertise, all-inclusive services, and a personalized, high-quality approach. They acted not just as service providers but as true partners committed to the growth and success of my Amazon business.

Are there any areas for improvement or something BE BIG SELLER could have done differently?

No improvements needed.