Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I don’t have numbers, but we are finding that customers are staying on our website longer. We have higher engagement on our website because of the video content. The number of people willing to download our resources and give us leads has also increased tremendously. Even the email open rates and click-throughs are much higher as a result of the work BayCreative is doing.
BayCreative made me look like a superhero. Internally, our company loves their work, from the CEO all the way down. Externally, it’s brought an element of fun to what is a pretty bland topic, the security of documents. With the testimonials, I think they’re very good at bringing out the best in customers when talking about our product. The videos have been super helpful and useful in the market.
They also did another video for us that was very creative, which was kind of three-minute intro into what we do. That is the most downloaded element on our website.
How did BayCreative perform from a project management standpoint?
They’re very good. I know they’re growing and have a lot going on, but I always have the attention of the two primary members of the team. They’re right in the midst of it. BayCreative brings on great talent, from videographers to content creators. Their project management is fabulous across the board.
They also hit deadlines, so there’s no problem there. When we’re in the midst of a project, we talk nearly every day. At other times, we might have a weekly meeting. It’s pretty fluid. They’re very good at laying out the project and setting the milestones. I never felt like I had to go find them and figure out what’s going on. It’s always been very proactive and fluid on their part.
What did you find most impressive about BayCreative?
They have a super creative and out-of-the-box thinking process. They’re not just trying to do things the same. They don’t give you average or even good work. They give you great, fun, interesting work. They truly have a creative spirit, and they go the extra mile to make sure they deliver something different. Plus, they’re really fun to work with.
Are there any areas BayCreative could improve?
I can't think of anything.