What evidence can you share that demonstrates the impact of the engagement?
The video has been up on YouTube page for two years, and it's the fourth or fifth most viewed video. For us, we consider that to be a success. Our press office said the initial announcement of the pay model, which used the video, generated the most inquiries of any project to date. We attribute the interest to the novel idea of the pay model, as well as having the video as an easily shareable tool.
What they've produced is really nice. I'm proud of how the video looks and performs. I still bring it out to show potential customers and potential new editors, and generally the feedback is good.
How did BayCreative perform from a project management standpoint?
They were great. Any delays were primarily on our side, because we have a lot of approval steps to go through. Several times it took us longer to return comments and feedback due to the approval process on our side.
Being in Germany while they’re on the West Coast of the U.S. was challenging, but they did the best they could to keep us on schedule. They always reached out to us with very polite reminders if we had things that were overdue or let something slip.
During the creative process, they were very receptive to our comments. It wasn't just a case of them telling us what to do or vice versa, we really worked together. At the end of the day, we've got a very good video that we're still using today to promote the journal.
What did you find most impressive about them?
The project was enjoyable, and the process of working with them was a lot of fun. They seemed to really enjoy taking on a project in an area in which they didn’t have much experience.
Their team did a great job in getting us to think about the “why” of what we're doing, what makes it special, and what the actual message needs to be.
Are there any areas they could improve?
I can’t think of anything they could have done differently or better.
Do you have any advice for potential customers?
Even if you don’t have a lot of experience with video, BayCreative has the ability to develop messages from a different perspective than your in-house team. That fresh perspective is invaluable.