Bay Leaf Digital

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a SaaS company that provides services for the call center industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bay Leaf Digital?

We wanted to find new ways of demand generation, so we hired Bay Leaf.

SOLUTION

What was the scope of their involvement?

Bay Leaf is handling our LinkedIn ads. Every week, we have check-in meetings where we review our metrics and discuss how our ads are performing. 

What is the team composition?

We work with Abhi (Managing Partner) and Ashley (Client Strategist). Other people are involved behind the scenes, but we only regularly meet with Abhi and Ashley. 

How did you come to work with Bay Leaf Digital?

Bay Leaf was referred to us by an old colleague of mine. We decided that they were the best fit for us because they did ads specifically for companies that provided SaaS services in the tech sector like ours.  

How much have you invested with them?

We’ve invested around $80,000. 

What is the status of this engagement?

We started working with them in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in the amounts of our conversions. 

How did Bay Leaf Digital perform from a project management standpoint?

Bay Leaf’s project management is good. To communicate, we talk on Slack and through weekly calls on Zoom.

What did you find most impressive about them?

The team is incredibly attentive, and they focus on the numbers that matter. They genuinely care about our conversion, ensuring they’re substantial enough that they turn into revenue for our organization. In other words, they have a genuine interest in how the leads progress down the pipeline. On top of that, they’re also truly interested in trying out new things. They do a great job of integrating themselves into our marketing department. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Be transparent with the numbers you have and around your upcoming marketing campaigns. That way, Bay Leaf will integrate well with you, which is important for success. 

BACKGROUND

Please describe your company and your position there.

I’m the COO of Weiner’s Ltd. We sell travel-size and travel-related products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bay Leaf Digital?

We originally hired Bay Leaf to transition us from Magento 1.72 to Magento 2.3 and handle SEO. Later, we expanded their scope to include comprehensive digital marketing.

What were your goals for this project?

We wanted to grow our revenue and increase the number of users filling out our new customer applications online.

SOLUTION

How did you select this vendor?

We had phone conversations with several digital marketing agencies. Bay Leaf came recommended by our web developer and our inventory control software. We ultimately chose them because of their familiarity with our current vendors and their vision for what work needed to be done.

Describe the scope of their work in detail.

After we signed with them, we had several discovery meetings to talk about our business and goals. From there, we gave them access to various tools such as our Google Analytics, Magento Admin area, and sales data. They provided various recommendations regarding SEO improvements including modifying new customer applications, restructuring categories and product pages, and automating customer engagement. They also start a blog for us. Since the initial project ended, we've continued to have bi-weekly meetings to discuss current activities and future projects.

What was the team composition?

Abhi (Managing Partner, Bay Leaf Digital) and Sandy (Business Analyst, Bay Leaf Digital) have been our primary points of contact. We’ve also communicated with other staff working on our project. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started receiving so many new customer applications that we had to change how we processed them. The number of applications we received in one month now equals the number we used to receive in six months. This has led to a significant increase in monthly sales.

How effective was the workflow between your team and theirs?

We communicate daily about current activities to ensure we hit our deadlines.

What did you find most impressive about this company?

Bay Leaf’s willingness to take on activities outside the scope of work has been fantastic. For example, when we had issues with website speed, they dove deep into our server to pinpoint the cause and provided our web developer a list of items to fix.

Are there any areas for improvement?

No, not that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the sales and marketing coordinator at Callahan Roach. We provide flat rate price books and mobile tools to HVAC and plumbing contractors across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bay Leaf Digital?

We hired Bay Leaf Digital to develop the marketing strategy for our latest SaaS product and brand.

What were your goals for this project?

We wanted to launch our new product along with consistently building an evolving marketing strategy and company awareness.

SOLUTION

How did you select this vendor?

We received a reference from a good friend of the president. After that, we decided to give Bay Leaf Digital a shot.

Describe the scope of their work.

Bay Leaf Digital assisted with our SaaS product and brand. They also helped with digital strategies to build awareness and increase sale leads. Their team manages our marketing sites, runs email marketing, and works with other digital media.

What was the team composition?

We work with Abhi (Managing Partner, Bay Leaf Digital) and Tory (SaaS Marketing Consultant, Bay Leaf Digital).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve come a long way since launching the product. Within a year, we’ve established a growing base of paid subscribers. There’s been substantial traffic to our site, along with email campaigns and leads that have improved the efficiency of our sales department.

How effective was the workflow between your team and theirs?

Our teams work well together to accomplish our goals.

What did you find most impressive about this company?

Bay Leaf Digital’s team are experts in their field. They do an excellent job executing ideas.

Are there any areas for improvement?

There are none that I can think of.