How did you select this vendor?
We had phone conversations with several digital marketing agencies. Bay Leaf came recommended by our web developer and our inventory control software. We ultimately chose them because of their familiarity with our current vendors and their vision for what work needed to be done.
Describe the scope of their work in detail.
After we signed with them, we had several discovery meetings to talk about our business and goals. From there, we gave them access to various tools such as our Google Analytics, Magento Admin area, and sales data. They provided various recommendations regarding SEO improvements including modifying new customer applications, restructuring categories and product pages, and automating customer engagement. They also start a blog for us. Since the initial project ended, we've continued to have bi-weekly meetings to discuss current activities and future projects.
What was the team composition?
Abhi (Managing Partner, Bay Leaf Digital) and Sandy (Business Analyst, Bay Leaf Digital) have been our primary points of contact. We’ve also communicated with other staff working on our project.
Inquiries and sales have both increased thanks to Bay Leaf’s form modifications. They’ve provided consistent communication and proved themselves willing to contribute to a large number of efforts, even if they aren’t spelled out in scope documents.