BATL Marketing

BACKGROUND

Please describe your company and your position there.

I am the Communications and Fundraising Manager at Asociación MAIA, a nonprofit in Guatemala. I manage and direct the marketing and communications efforts alongside the fundrasing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BATL Marketing?

The assessment of the marketing and digital communications strategy. Our main challenge is that communications is not considered a strategic area and has a lot of grey areas for the rest of the team. Before now there has never been a strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with several consultants before BATL, getting very little accomplished. We liked how the BATL team broke down the process into actionable steps. They also understood that being a nonprofit, resources for this were limited, but still committed to work with us and help us take the necessary steps to create a plan that worked within our capacity.

Describe the project in detail and walk through the stages of the project.

1.  Analysis of the digital platforms and SEO of MAIA in the US.
2. Review and guidance of website development .
3. Recommendations to create a strategy

How many resources from the vendor's team worked with you, and what were their positions?

3 including Monica, BATL founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Our fundrasing director has a more clear understanding of marketing and digital communications strategies.
2. As a marketing team we have included the recommendations of BATL into our work.

How effective was the workflow between your team and theirs?

The workflow was very effective.

What did you find most impressive or unique about this company?

I like the personalized attention and also the desication that they put into work.

Are there any areas for improvement or something they could have done differently?

not in my opinion.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Development for a nonprofit in Guatemala. In addition to overseeing fundraising activities, I also oversee the marketing and communications team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BATL Marketing, and what were your goals?

We have struggled for many years to create a SMART plan for our communications and marketing. We also struggled with making our website more efficient.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with several consultants before BATL, getting very little accomplished. We liked how the BATL team broke down the process into actionable steps. They also understood that being a nonprofit, resources for this were limited, but still committed to work with us and help us take the necessary steps to create a plan that worked within our capacity.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. Discovery phase and evaluation
2. In-depth review of the website and concrete suggestions on how to improve it
3. Detailed explanation

How many resources from the vendor's team worked with you, and what were their positions?

3 including Monica, BATL founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. Our website is already seeing considerable improvement in SEO. 
2. The marketing and communications team is working much more efficiently and seeing much better results in their digital campaigns.

How effective was the workflow between your team and theirs?

We received very concrete tasks after each meeting. The timing between meetings was perfect as it allowed us enough time to complete our "homework" and have very productive meetings.

What did you find most impressive or unique about this company?

Their dedication to providing the best service possible was impressive, and their ability to explain complex concepts in simple terms so that people like me (with no marketing and communications background) could easily understand.

Are there any areas for improvement or something they could have done differently?

Nothing in my opinion.

BACKGROUND

Introduce your business and what you do there.

I’m the sales director at IA Financial Group, an insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BATL Marketing?

We wanted to have more visibility in the network and create a virtual place where people could see what we do, what it means to work with us, and what jobs we offer.

SOLUTION

What was the scope of their involvement?

BATL Marketing has designed and developed a website to present my career and the type of advisors I’d like to hire.

They started by analyzing our old website and presenting an offer on how we could improve it. We decided to have them build it from scratch. We asked to have a page where people could send their CVs to apply for the job and a first-page video. The team helped me with all the content, and they also made the logo.

Additionally, they’ve done design and copywriting work and placed the pictures on the website, which was created with SEO terms. Also, they’ve worked on the creation, idea, and how the content is presented.

Currently, BATL Marketing creates content and manages the website and the posts on our Instagram account. They’ll start doing our SEO next year.

What is the team composition?

We’re in contact with Monica (Founder), who acts as the project manager.

How did you come to work with BATL Marketing?

A friend recommended them. We looked at their site and had a meeting. We liked the way they presented themselves. They analyzed our work and what we had in mind. We also liked how they took our idea and put it into a website.

We had another offer, but Monica’s offer was more concrete. BATL Marketing showed us what we wanted to show to the people. When they presented, I felt that they read my mind.

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

We started working together in September 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There haven’t been any bugs, and the website is much more attractive and professional. Anyone that refers me can check my name, and it gives me a more established and professional status. Also, we’ve had great feedback, and the interest has definitely increased. More people are following us and our Instagram account.

How did BATL Marketing perform from a project management standpoint?

They’re very clear, so they’ve gained our trust. They take our ideas and concerns into consideration and explain what they can and can’t do. They have excellent communication skills and are always available. I’m the one who’s busy all of the time, so any delays are from my side.

We communicate via phone calls and WhatsApp.

What did you find most impressive about them?

They take their time to analyze and understand what the client needs.

Are there any areas they could improve?

No, everything is going well. We’re happy with the work they’re doing.

Do you have any advice for potential customers?

Prepare for the meeting beforehand. They’re very clear, so you won’t have the necessary knowledge if you don’t prepare for the meeting. Take the time to understand.

BACKGROUND

Please describe your company and your position there.

KNDCODE is a multi-skilled nearshore software development company based in Indiana with a highly competent workforce in Guatemala and strong presence in the US. I'm one of the founders and the Director of Professional Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BATL Marketing, and what were your goals?

We were looking for the right partner to establish our brand, design and develop our website, and establish our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hear about BATL while we were working on a project, and we decided to look for their portfolio, and we were immediately impressed with the expertise. The deciding factor was the high quality they offer on everything.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Web Design Web Development Content Strategy Marketing SEO, SEM

How many resources from the vendor's team worked with you, and what were their positions?

Designers SEO Specialists Content Specialists Editors Copywriters Project Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website, brand guidelines, and logo are outstanding. We got a high increase in web traffic, customers contact, and sales.

How effective was the workflow between your team and theirs?

Outstanding

What did you find most impressive or unique about this company?

They are always looking to provide the best of the best.

Are there any areas for improvement or something they could have done differently?

n/a