Design & Conquer

BatesMeron is a full-service creative agency that specializes in brilliant branding and marketing. In addition to offering the complete capabilities of a full-service marketing agency, BatesMeron’s distinct expertise is bridging the gap between strategy, creative and execution. From problem solving to collateral development, our outlook remains the same: the best ideas are the ones that give our client’s business a serious jolt.
 

What distinguishes BatesMeron from other design and marketing agencies is our competitive drive. We call ourselves “creative capitalists”—though BatesMeron is ultimately a creative boutique, our reverence for brand research and positioning ensures your aesthetics resonate with your company goals. We know the right questions to ask and we solve problems with thoughtful creativity. We have a process to approaching, producing and delivering work that keeps us (fairly) sane and (usually) smiling. And most importantly, we possess a fierce desire to succeed that helps our clients best serve their market.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
BatesMeron Sweet Design
1006 S. Michigan Ave. Suite 601
Chicago, IL 60605
United States

Portfolio

Key clients: 

 

  • RCN Chicago
  • Chicago Flower & Garden Show
  • Pacific Plug & Liner
  • Sentergroup 
  • Investment Answers
  • Gallant Building Solutions
  • Kitchfix

AACS Meeting Theme Design & Promotion

Our relationship with the American Academy of Costmetic Surgery goes back quite awhile. In 2016, we teamed up again to create a series of concepts to lend a powerful look and feel to the chosen theme, ‘Where Science Meets Success.’

See the story unfold: http://www.batesmeron.com/portfolio-view/aacs-2016/

Sakata Seed Super-Cal Petunia Rebrand & POS

With the big bloom of petunia and the iridescent colors of calibrachoa, hybrid flower Super-Cal is anything but average. So when Super-Cal’s breeding company, Sakata Seed America, came to us to evolve the identity of their all-weather petunia and more effectively communicate its features, we knew the roots would grow from power and punch.

See the entire rebrand here: http://www.batesmeron.com/portfolio-view/super-cal-id/

Dustless Brand Repositioning and Packaging

A US-based manufacturer specializing in dust control products, Dustless is the company you can count on for easy answers to any cleanup problem. However, when the dust removal and cleanup market was beginning to look oversaturated with similar images and messaging, Dustless knew it was time for a brand renovation.

Check out the full case study here: http://www.batesmeron.com/portfolio-view/dustless-rebrand/

Hula Berry Identity & POS

Our California-based client began producing an exciting new fruit that would wow buyers, growers and consumers alike. The product is a white strawberry. (Yes, white!) Not only is the color unlike any other traditional strawberry, the taste is tropical. (Pineapple to be exact.)

With an extraordinary product on their hands, PP&L was ready to brand, market and spread the juicy news of this white strawberry to the horticulture world. After taste-testing the berries and vouching for their deliciousness ourselves, we began the branding process. The first step was giving this small berry a name, tagline and logo.

Read the whole story here: http://www.batesmeron.com/portfolio-view/hula-berry-brand-marketing/

Trading Technologies Values Posters 2016

To continue this culture building with their team, Trading Technologies turned their attention to the brand’s core values—four pillars that are super important to how they operate as a company. They really wanted to bring these values to life and endear them to employees in a way that would make a big splash without feeling overly preachy or corporate.

What better way to do that than with a series of four limited-edition, hand-illustrated posters?

Read the whole story and see all four posters we created here: http://www.batesmeron.com/portfolio-view/trading-technologies-values-pos...

Kitchfix Brand Positioning & Messaging — CPG Package redesign

When BatesMeron came to the table, Kitchfix had already successfully landed its paleo granola in all of the Whole Foods, Mariano’s and Treasure Island stores in the Chicagoland area. Next, they wanted to expand their reach nationwide. For that big step—they realized that their brand and message had to be on point.

Read the full story here: http://www.batesmeron.com/portfolio-view/kitchfix-identity-brand-materials/

Porter Pipe Brand Evolution

Porter Pipe sought fresh, consistent branding and a tailored marketing effort to help catch the eyes of new customers as they work to expand into new markets and boost revenues. We love companies like Porter Pipe who value their customers, and work every day to do what’s best for them. We abide by that same philosophy, so we were proud to be asked to help this longstanding Chicago business reinvigorate its brand.

To read the full case study, visit: http://www.batesmeron.com/portfolio-view/porter-pipe-supply-identity/

Artisan Bags Brand Development & Identity System

Artisan Bags takes the concept of wearable art to a new level with hand-painted canvas tote bags, unique to every customer. Combining eco-conscious reusability and original artwork, each Artisan Bag exhibits a harmonious blend of beauty and functionality. When founder Cindy De Pecol approached us to spearhead the creation of Artisan Bags’ positioning and branding, we were all too excited for the opportunity to bring her passion project to life with a one-of-a-kind look and inspirational messaging.

Read the full case study here: http://www.batesmeron.com/portfolio-view/artisan-bags-identity/

RCN Chicago Valentine's Day Direct Mail Campaign

For their mid-Q1 efforts, entertainment and communications provider RCN decided they wanted to create a campaign that disrupted their typical messaging style. In the spirit of the season, the BatesMeron team set to work creating a concept that would encourage consumers to fall in love with RCN’s reliable high-speed internet, phone and cable services. From this, the idea of creating a fun and eye-catching valentine-themed campaign was born.

Read the entire case study here: http://www.batesmeron.com/portfolio-view/rcn-valentine-campaign/

 

Reviews

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Branding & Design for Global Pharmaceutical Company

"They really take the time to discover your business and to customize their approach to the business challenge."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

BatesMeron Sweet Design thoroughly investigated a fast-growing entrepreneurial company to understand its business needs and redesign its content to reflect its original values.

The Reviewer
 
1,001-5,000 Employees
 
Chicago, Illinois
Dana Dodzik
Sr. Director Corporate Communications, Lundbeck
 
Verified
The Review
Feedback summary: 

The team cooperated with business leads well to understand the company's perspective. Their account manager was professional and communicated deadlines. The initial tests of employees' reactions showed a high level of understanding of the company values.

BACKGROUND

Introduce your business and what you do there.

I am the senior director of corporate communications for Lundbeck, a global pharmaceutical company based in Copenhagen, Denmark.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron Sweet Design?

We wanted to redesign our organization's identity and look and feel to reflect our old values and connect with our employees.

SOLUTION

What was the scope of their involvement?

The BatesMeron team conducted several extensive meetings in their discovery process to understand our business perspective. They met with our business leaders, figured out our goals, and designed digital content to connect with new and existing employees. BatesMerson provided advice on our designs and how to improve our employees' perception of the company.

What is the team composition?

I worked with the owner of the firm, an account manager, designers, and strategists.

How did you come to work with BatesMeron Sweet Design?

I met with the owner of the company at an event and was impressed with the unique way they ran the business.

How much have you invested with them?

We’ve invested around $40,000– $50,000 so far.

What is the status of this engagement?

We have worked with them since September 2017 and the engagement ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured the culmination of the design campaign and people’s reactions. The results were in the high 90s out of 100 for an understanding of our company’s beliefs which was the primary goal of the redesign.

How did perform from a project management standpoint?

BatesMerson always stayed in touch about deadlines, updated us on modifications, and replied to our feedback. They were transparent with cost and took their time to understand our feedback and prioritize our business perspective, unlike many other design firms.

What did you find most impressive about them?

They really take the time to discover your business and to customize their approach to the business challenge. They are creative with their solutions and keep the project cost-effective.

Are there any areas they could improve?

I can’t think of anything right now.

5.0
Overall Score They managed the project very well and tailored the design to our business needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their account manager was professional and relayed information in a digestible manner.
  • 4.5 Cost
    Value / within estimates
    They are not inexpensive, but they delivered a lot for our money.
  • 5.0 Quality
    Service & deliverables
    The deliverables were useful and customized. We received more work than expected.
  • 5.0 NPS
    Willing to refer

Branding & Marketing for HVAC Mechanical Contractor

“They’ve worked hard to understand our business and establish a voice that complimented and advanced our mission.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Ongoing
Project summary: 

BatesMeron oversaw a complete overhaul of the client’s brand. They created a universal style guide, email templates, updated sell sheets, and other miscellaneous marketing materials.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Catherine Tojaga
Owner, CT Mechanical
 
Verified
The Review
Feedback summary: 

The BatesMeron team worked independently to understand the client’s industry and simplify complex concepts in a marketable way. They communicate clearly and provide guidance throughout the project. All deliverables have exceeded expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of CT Mechanical. We’re an HVAC mechanical contractor that serves the Chicago, IL area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

We were looking to establish an updated, consistent voice and update our marketing materials accordingly. The company is 10 years old and we wanted to break out of the small contractor mentality to show take on bigger projects.

SOLUTION

What was the scope of their involvement?

We started the engagement with a series of introductory meetings and worked together to define our goals and set our course of action. We decided to create a comprehensive style guide that included language preferences, color schemes, email templates, and other standards we were looking to adhere to. Following its completion, we put BatesMeron on retainer and used them for specific projects as necessary. On our 10th anniversary, they helped us phrase an email salutation to highlight the milestone. We’re currently working on sell sheets and branded merchandise as well.

What is the team composition?

We had an account manager that served as our main point of contact, and Becka (President, BatesMeron) was involved throughout the project as well.

How did you come to work with BatesMeron?

We recently hosted a piping supplier of ours for an in-house presentation, and we were very impressed by the quality of their materials. We asked who did the project for them and they referred us to BatesMeron.

How much have you invested with them?

We’ve invested about $40,000 thus far.

What is the status of this engagement?

We started working together in June 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have metrics available yet, but we’ve been very impressed with their ability to understand and simplify the technical jargon specific to our industry. We gave them fairly limited information on our business going into the project, and the sell sheets they’ve produced have exceeded all expectations.

How did BatesMeron perform from a project management standpoint?

They’re great communicators and they always respond when we have questions or concerns. I’ve been very pleased with them so far.

What did you find most impressive about them?

They’ve worked hard to understand our business and establish a voice that complimented and advanced our mission. Other vendors we’ve worked with have required a hands-on approach to leading the team, whereas BatesMeron has guided us through the process and worked collaboratively to achieve the best possible results.

Are there any areas they could improve?

No, nothing comes to mind.

5.0
Overall Score They always follow up and the quality of deliverables was spot on.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I haven’t had any issues with them missing deadlines.
  • 4.0 Cost
    Value / within estimates
    They charge more money than many of their competitors, but the quality makes it worth it.
  • 5.0 Quality
    Service & deliverables
    Everything they’ve produced is intuitive and well-built.
  • 5.0 NPS
    Willing to refer
    I have no reservations around recommending them.

Rebranding for Full-Service Design Firm

“They have a unique method of engaging in dialogue to get to the heart of the project."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - Ongoing
Project summary: 

BatesMeron Sweet Design oversaw a complete rebrand to reflect the new CEO’s vision. Work included logos, website redesign, collateral and marketing materials, social media, and ads/signage.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Susan Rossie
President, Fredman Design Group
 
Verified
The Review
Feedback summary: 

BatesMeron prioritized their understanding of the client's business to ensure the new brand aligned smoothly. A tailored approach to marketing strategy yielded consistent designs and effective messaging. The client was pleased with their quality of work and timely responses to requests.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Fredman Design Group, a full-service interior design and architecture firm that specializes in residential design. We have offices in Chicago and Michigan.

At Fredman Design Group, our interior designers, architects and creative minds expand the possibility of what design can do for our clients in their spaces. We design spaces with soul.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron Sweet Design?

We're in the process of rebranding to honor the work that we've done over the last 40+ years. With our new CEO, we wanted to create a brand in alignment with her vision for the company.

SOLUTION

What was the scope of their involvement?

They walked us through several different steps in our rebrand process that they created, with unique design and tailored messaging based on our business. They spent a lot of time with our executive leadership team and the CEO to understand our goals and company culture.

They went on to oversee a complete rebrand that included a new company name, new logos, new language for all of our collateral materials and new ads/signage. They also redesigned our website and revamped our social media presence.

What is the team composition?

We worked with the entire team, but our primary contacts were the president, the creative director, a senior copy writer, and an account manager.

How did you come to work with BatesMeron Sweet Design?

They presented a proposal to our team. After interviewing several prospects, we concluded that they were the best option for the project. We’ve been working with them since December 2016.

How much have you invested with them?

We invested around $100,000-$250,000.

What is the status of this engagement?

We started working together in December 2016. They now manage our marketing operations.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have specific data right now but we track social media engagement. They’ve been instrumental in populating everything we can to expand our brand in a cohesive way.

How did BatesMeron Sweet Design perform from a project management standpoint?

BatesMeron did a fantastic job. We corresponded through email and weekly meetings, and they've been very responsive throughout the project. We share a hard drive of information and use it to collaborate on various design/marketing efforts.

What did you find most impressive about them?

Their team is creative, diverse, and talented. They don’t approach their work in a conventional manner like other companies in the media and PR space. They have a unique method of engaging in dialogue to get to the heart of the project.

Are there any areas they could improve?

No, nothing comes to mind.

4.5
Overall Score I think there's a little bit further to go.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re consistent in meeting deadlines.
  • 4.5 Cost
    Value / within estimates
    Their cost is a little high, but they provide a lot of value in their services.
  • 4.5 Quality
    Service & deliverables
    When we make requests, they deliver high-quality deliverables on time.
  • 5.0 NPS
    Willing to refer
    I would recommend them.

Rebranding for Mechanical Wholesale Supplier

“Their work is exceptional. We’ve never been disappointed with anything they’ve produced for us.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Dec. 2016
Project summary: 

BatesMeron helped rebrand and market a wholesale construction supplier. They designed a new logo and brand identity and are currently developing a value proposition folder with promotional assets.

The Reviewer
 
51-200 Employees
 
Addison, Illinois
Andrew Peck
Marketing & Training Coordinator, Porter Pipe & Supply
 
Verified
The Review
Feedback summary: 

Building an immediate rapport, they established a strong partnership. Their efforts established a marketing presence for the company, which helped meet sales goals and exceed the $100 million mark.

BACKGROUND

Introduce your business and what you do there.

We are Porter Pipe & Supply and I am the marketing and training coordinator. We are a wholesale supplier, serving the mechanical, industrial, and commercial construction markets in the Chicagoland and surrounding areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron Sweet Design?

We had the same letterhead and branding materials for 30–35 years. We wanted to rebrand ahead of our 40th anniversary in 2016. We wanted something modern that really represented our company and our trajectory.

SOLUTION

What was the scope of their involvement?

We had an initial discovery meeting with their team to talk about our goals and our business identity. We’re a family-owned business, so we emphasize partnership with all our customers and vendors. They asked a lot of questions to delve into what we wanted. From there, we came up with a new logo and branding through an iterative process.

Since the rebranding, we work with them on a monthly basis as our main marketing firm. We’re working on a value proposition folder that represents our brand with sell sheet inserts, flyer templates, website redesign options, emails, etc. It’s a well-designed folder that covers every aspect of our marketing. They’ve looked at all the defining elements of our brand and are helping us evolve.

What is the team composition?

Becka (President, BatesMeron Sweet Design) was our initial point of contact, but we work regularly with Carlie (Account Manager, BatesMeron Sweet Design), Josh (Senior Copywriter + Brand Strategist, BatesMeron Sweet Design), Melissa (Creative Director, BatesMeron Sweet Design), and Todd (Graphic Designer, BatesMeron Sweet Design).

How did you come to work with BatesMeron Sweet Design?

Our COO is in a Vistage group. One of his group members worked with Becka and recommended her. They built a rapport right away. We met with them and other firms, but felt they were more personal and would be a better partner. We knew immediately that they were the team we wanted to work with.

How much have you invested with them?

The rebranding cost $21,000–$25,000. We now have them on a $7,000 monthly retainer.

What is the status of this engagement?

We started rebranding in July 2016 and wrapped up the initial phase in December 2016. We continue to evolve our graphics and messaging, which is part of the reason we keep them on retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This was a strong partnership from the beginning. We went to market with our new look in early 2017 and didn’t have much of a marketing presence until then. 2017 was the first year we hit our sales goals and broke the $100 million mark as a company. We get tons of feedback from customers that the new logo is recognizable and our messaging is clear. They have absolutely played a role in our success.

How did BatesMeron Sweet Design perform from a project management standpoint?

They’re awesome. I’m new to the marketing area, but they walked me through all of their ideas. We use Basecamp as our main project management tool. Now, we have over 30 different projects at any given point. I have a weekly call with Carlie to prioritize projects and can contact Becka for any emergency needs. They’re a great group. I don’t have to worry about my marketing materials; I know I’m in good hands.

What did you find most impressive about them?

We’ve worked with a lot of different marketing companies, but I can always trust BatesMeron. I consider them friends and their work is exceptional. We’ve never been disappointed with anything they’ve produced for us.

Are there any areas they could improve?

I’d like them to visit us more. We changed our monthly site visits to conference calls as part of our retainer, but we do like seeing them to keep the interaction more personal. I know our executives meet regularly, but it would be good to have more face-to-face time with the whole team.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There were one or two times when a deadline got delayed, but they communicate any issues. Everything is managed through Basecamp and is easy to track.
  • 5.0 Cost
    Value / within estimates
    The amount of content we receive goes beyond what we pay each month.
  • 5.0 Quality
    Service & deliverables
    Everything they present is exceptional. They produce great original work and take feedback and direction well.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them to our other vendors and some of our customers.

Branding Campaign for Career Coaching Company

"BatesMeron Sweet Design under promised and over delivered, and we had a lot of fun along the way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Mar. 2017
Project summary: 

BatesMeron Sweet Design supported the client in converting what was once a vague and fuzzy idea into a clear brand identity, including the production of a new logo.

The Reviewer
 
2-10 Employees
 
Chicago, Illinois
Jodi Wellman
Co-Founder, Happy Work Spectacular Life
 
Verified
The Review
Feedback summary: 

Creativity is where BatesMeron Sweet Design shines. Their intuitive nature made the process of creating an accurate and solid brand for the client seamless.

BACKGROUND

Introduce your business and what you do there.

Our company is Happy Work Spectacular Life, and we do career coaching for people at any stage of the work world’s life. I’m a co-founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron Sweet Design?

We needed an initial branding campaign. We had our wonderful baby of an idea, and we needed BatesMeron to figure out our logo and how to position ourselves soup to nuts.

SOLUTION

What was the scope of their involvement?

BatesMeron has a pretty neat process that they follow. They make it super easy as a client to take the anxiety out of the overwhelming task of figuring out who you are and how you want to represent yourself. It started off as an initial meeting where we got to go around the room in what they called a “visual buffet” where we got to identify looks and feels of images and campaigns that we liked and didn’t like. This helped to get more of a look and feel for what we wanted visually and emotionally out of our brand, and they were able to drive that out of us.

We had a great facilitated discussion that BatesMeron's team led around what mattered to us and why. It also helped us identify who we were and why we were different from any of our competitors. It was like a clarity session after coming from something that was fuzzy. We had done quite a bit of work ahead of time before coming in with them, and we knew we needed something professional to really spruce us up. We thought we had all of our ducks in a row in our answers, but then they came in with the session and helped us take the fuzzy lines and sharpened up the edges. Then BatesMeron took all of our discussion away. I’m not sure how they did it because it was so convoluted and crazy the way we gave them all this information, and they came back with a brand, a personality brief, and rounds of logo iterations.

How did you come to work with BatesMeron Sweet Design?

Becka Bates [President, BatesMeron Sweet Design] is a member of a monthly CEO organization called Vistage. That’s where I knew her from.

How much have you invested with BatesMeron Sweet Design?

Our engagement was $60,000.

What is the status of this engagement?

We started working with BatesMeron in October 2016. Our project will be completed within the next few weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I wish we had metrics because that would mean we are up and running. The results have yet to come up because we haven’t launched the website. At this point, it’s purely anecdotal. So far, folks we’ve shared our logo with, even though it’s not finalized, have really liked it. Preliminary feedback from our advisory board is that they like the wording and essence of how BatesMeron captured who we are and who we want to be.

How did BatesMeron Sweet Design perform from a project management standpoint?

It has been very positive. The BatesMeron team is very well organized. They use Basecamp, but we didn’t really adopt it. We mostly used emails, phone, and face-to-face meetings.

What did you most impressive about BatesMeron Sweet Design?

BatesMeron does great artwork. They are also really cool to work with. It was cool to see that they really got us from the beginning. They are so intuitive and smart that it didn’t take them long to figure out who we are, what we want, and a great way to present our brand.

Are there any areas BatesMeron Sweet Design could improve?

In a world where I am all about improvement, I honestly can’t think of something that stands out for them to work on.

5.0
Overall Score BatesMeron Sweet Design under promised and over delivered, and we had a lot of fun along the way.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We told BatesMeron Sweet Design initially that we wanted this to be an expedited process, and they were ahead of the game. We’ve been the ones holding it back.
  • 5.0 Cost
    Value / within estimates
    Completely fair value for what we’ve been given.
  • 5.0 Quality
    Service & deliverables
    BatesMeron Sweet Design delivers outstanding quality that exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    Without a shadow of a doubt, we’d recommend BatesMeron Sweet Design.

Web Design Branding for Property Management Firm

"The tagline was well received and continues to be one of the things people remember as a part of our organization's culture."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

BatesMeron Sweet Design provided a new website to replace an antiquated version and online marketing strategy and branding help to improve sales outcomes.

The Reviewer
 
11-50 employees
 
Downers Grove, Illinois
Michael Booth
Former President, Axion RMS
 
Not verified
The Review
Feedback summary: 

BatesMeron Sweet Design designed an effective website, logo, and branding strategy that improved client company performance. They have strong creative talent backed up by hard data and strong project management.

BACKGROUND

Introduce your business and what you do there.

Axion is an employee benefits and brokerage firm. I was the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron Sweet Design?

We had an old, antiquated brand as well as a different name that came with the transition of some ownership.

SOLUTION

What was the scope of their involvement?

BatesMeron worked on everything from logos to materials redesign to a brand-new website as well as a social media campaign. We coupled the effort with a public relations solution for which we used a third party. I asked BatesMeron to work together with that agency, and they did. In fact, I'm still doing business with both parties for my current company.

BatesMeron helped us initially with the copywriting for a press release. We launched the main work from there, and BatesMeron had a campaign around notifying our current clients of the name change, the reasoning behind it, and the brand that we'd be adopting. The timing of the change needed to be immediate, but the branding wasn't ready. Because the name needed to hit the streets and start the year for taxation purposes, we went with a mini brand launch. Ultimately, it wasn't the brand that we landed on, but we had a name and temporary logo in place.

As we approached the final deliverables, I mainly cared about what the front-end process would look like. At the end of the day, I'm a sales executive, and I follow a sales process for every one of my clients, gathering data and making full analyses. Then, I can show clients that we have better consulting ideas than other companies. This is essentially what BatesMeron did for me through the sales process. Right out of the gate, they went through a thorough personality brief and brand assessment. Many groups would shy away from putting in that much work within the first 60 to 90 days, but this paid all the dividends in the world. The finished result truly represented me, the other executives, and all other associates of the firm.

How did you come to work with BatesMeron Sweet Design?

I reached out to my network, asking for help regarding a firm that could lead us into a true strategic direction for developing and relaunching our brand during a 12- to 18-month period. When it was all said and done, I chose BatesMeron because they had the most comprehensive analysis of understanding what we were all about.

How much have you invested with BatesMeron Sweet Design?

Our project with BatesMeron had a cost of between $80,000 and $120,000 in the first year. Ongoing, we cut that cost down to about a half to maintain a continuation of the brand, rather than launching it and stopping the effort. If we did that, we'd need a rebrush 5 years down the line. We wanted a proactive approach to keeping branding up-to-date. For perspective, we were a $10 million firm at the time.

What is the status of this engagement?

We started working with BatesMeron in January 2015. I am no longer with the company, but the work is still ongoing. As a testament to the work that BatesMeron accomplished for the firm on a tight schedule and budget, we've engaged them for a proposal for my current company.

In the first quarter of 2015, we tackled our personality and brand profile. From April until October, all our materials were developed, printed, and reached the hands of people. In the 4th quarter, we started working on social media. By the 4th quarter of 2015, our project was essentially complete.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

BatesMeron created some amazing before-and-after pictures for our branding. To me, the work tells the story, but I don't have any concrete metrics to share, given the sensitivity and cutthroat nature of my business.

We were very pleased with the reactions received. My firm specialized in employee benefits insurance. Ultimately, we delved into the "why?" of what we did, instead of just describing what we did. We came up with the tagline "A promise that starts with people." We didn't go into this project thinking that we wanted or even needed something like this but, the more we talked about it, the more we realized that our work was not just about our clients, it was our employees, stakeholders, partners, and business associates in the marketplace. The tagline was well received and continues to be one of the things people remember as a part of our organization's culture. We will do whatever it takes to take care of clients, internal team, and stakeholders.

How did BatesMeron Sweet Design perform from a project management standpoint?

BatesMeron delivered on time and had good communication. They used Basecamp as a project management software, which became useful whenever I was asked what we had to show for our money.

What did you find most impressive about BatesMeron Sweet Design?

BatesMeron has all the creative power in the world, but the data-gathering process for arriving at creative suggestions is something that I continue to appreciate. If we were going to spend a lot of money on the project, we couldn't rush into design work. BatesMeron wanted the designs to be custom for what we were trying to achieve. We spent a lot of time on this topic, peeling back the onion, and understanding what each of the stakeholders was trying to say with the company's name and brand. In some cases, it was a matter of where we wanted to be, not where we were. BatesMeron helped clarify our present, near-term, and future stay and built a plan around those.

Are there any areas BatesMeron Sweet Design could improve?

Early on, before rolling out Basecamp to me, I was constantly asking BatesMeron for an active status on where we were and what the project plan looked like. BatesMeron told me that they were a week or 2 away from launching our Basecamp instance. After that, everything sat at my fingertips. I could pull up a dashboard of the projects we'd completed easily as well as in-progress and future ones. BatesMeron could have rolled out Basecamp a little earlier but, at the end of the day, I probably wasn't ready for it anyway.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Our website took longer than anticipated to complete, but we also decided to get more creative with it than initially planned. Some of those decisions increased the timeframe.
  • 4.0 Cost
    Value / within estimates
    BatesMeron is not the cheapest option, but they're not completely above everyone else. The quality of work that came with our price was worth every penny.
  • 5.0 Quality
    Service & deliverables
    BatesMeron was always responsive, whether it was electronically, on the phone, or face-to-face. They valued our relationship as much as they valued the work.
  • 5.0 NPS
    Willing to refer
    I've recommended BatesMeron to multiple executives with whom I collaborate, including for one of our smaller internal companies.

Branding and Web Design for Health Care Company

"BatesMeron is a very vibrant, fun group of people to work with. They're always receptive and responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
September 2014 - Ongoing
Project summary: 

The client was going through a rebranding process. BatesMeron was referred and hired to perform logo, media, and website design. They also worked on the client's marketing materials and business cards.

The Reviewer
 
11-50 employees
 
Downers Grove, Illinois
President, Axion RMS
 
Verified
The Review
Feedback summary: 

The client was particularly pleased with the color scheme designed by BatesMeron. BatesMeron is recommended to others based on their responsiveness and their receptiveness to suggestions.

BACKGROUND

Introduce your business and what you do there.

Axion Risk Management Strategies is a healthcare employee benefits consultancy and brokerage firm that specializes in the middle market.  We partner with our clients to develop innovative 3 to 5 year strategies to support their business objectives and help mitigate the rising costs of healthcare for them and their employees.

I am the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

We engaged BatesMeron to help facilitate the rebranding of our company.  We had selected a name that we felt better conveyed our relevance to the marketplace and we needed a logo and marketing materials that was attention-getting and portrayed us as innovative.

SOLUTION

What was the scope of their involvement?

BatesMeron was responsible for our logo, media, color palette, and website design. BatesMeron reworked our website starting with a clean slate. They reworked our marketing materials, business cards, and anything else forward-facing.

How did you come to work with BatesMeron?

BatesMeron was referred to us from someone who had used them. I was not involved in the selection process.

How much have you invested with BatesMeron?

The cost of our rebranding project with BatesMeron was around $90,000.

What is the status of this engagement?

We started working with BatesMeron in September 2014. The relationship has been ongoing, and we continue to rely on BatesMeron for advice on keeping our website current and providing other marketing ideas.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We were very satisfied. I don't have any anecdotal stories, but one of the things that BatesMeron did for us was to come up with a 6-color scheme. Our business cards come in a variety of colors and our clients have noticed that.

We moved into a new office space in April 2016, and used the color palette developed by BatesMeron as the scheme for our office.

We also engaged BatesMeron to design opaque privacy films for some of our glass walls in the space.  The films they designed carried our logo over into the space, which has been positively commented on by visitors to our office.

What did you find most impressive about BatesMeron?

BatesMeron is a very vibrant, fun group of people to work with. They're always receptive and responsive.

Are there any areas BatesMeron could improve?

No. We have a great relationship with BatesMeron.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time.
  • 5.0 Cost
    Value / within estimates
    They're not the cheapest but the results are worth it.
  • 5.0 Quality
    Service & deliverables
    BatesMeron has always been responsive and prompt.
  • 5.0 NPS
    Willing to refer

Rebranding for Investment Firm

"BatesMeron is a very organized and straightforward group. They're creative and able to produce art with some depth."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2011 - Ongoing
Project summary: 

The client wanted to rebrand their company after separating from their old partners. BatesMeron was hired to develop a new brand, as well as designing and implementing a business strategy.

The Reviewer
 
2-10 employees
 
Louisville, Kentucky
Kelly Terlau
Co-Owner, Investment Answers
 
Verified
The Review
Feedback summary: 

The client was satisfied with the deliverables produced by BatesMeron, citing their creativity and excellent artistic ability. BatesMeron also provided good reporting and exhibited good organizational skills. The client highly recommends them to others.

BACKGROUND

Introduce your business and what you do there.

Investment Answers provides basic income and retirement planning for people who are in or nearing retirement. We are an independently-owned investment and insurance firm.

I am a co-owner along with my husband, who founded the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

We separated from our partners at the time, landed a great federal trademark for our company, and bought investmentanswers.com and investmentanswers.net, as well as other domains. We wanted to rebrand the company and go out on our own.

SOLUTION

What was the scope of their involvement?

BatesMeron interviewed us, learning who we were, who our prospective clients were, and what our professional network is. Following this, BatesMeron developed a brand, collateral, as well as a business strategy and implementation.

We helped develop the look of the brand by coming up with basic collateral pieces around our logo, tagline, and so on. BatesMeron developed multiple potential logos for us, helping us define the message for our target audience. We chose the options which we liked, and started developing our visual brand in terms of tone, language, and compliance standards. Once this understanding was reached, we moved forward with a website and a large variety of print collateral, most of which is reordered on a regular basis.

How did you come to work with BatesMeron?

I had seen the quality of their work and the essence of what they were doing, so I contacted BatesMeron. Once I started talking to their owner and asked questions about their structure and billing, as well as what the turnaround time would be for each project, I found her answers to be straightforward and true. We've pretty much stayed on deadline and budget, and took some of the more complex projects further than we anticipated. I didn't need to shop around very much because I was already impressed with the look-and-feel of BatesMeron's work.

How much have you invested with BatesMeron?

The total cost of BatesMeron's services has been above $100,000. There is a cycle to marketing. We spent money in the beginning and maintained our collateral on an ongoing basis.

They're a boutique firm, which comes with a personalized experience, so I wouldn't try to undercut costs, and expect to get the same kind of work from my nephew. I always had to fight for our budget for BatesMeron, given that they've met so many of our needs across the board. The budget always gets approved.

What is the status of this engagement?

We started working with BatesMeron in 2011, and we're still going strong. BatesMeron is one of my favorite vendors, even though I've worked with many companies.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We tried to do the work ourselves at one point, also giving the work to friends or cousins. As a result, BatesMeron is still undoing the mistakes done by non-professionals. Everyone thinks that they're an expert in marketing, especially if they have a degree, but we've learned a lot from trying to do the work ourselves. 

We love using our printed material, and it makes working with it more fun by how beautiful it is. I went through a mailer and lined out our letterheads, which went together with our trifold brochure aimed at directing people to our website. I found the process that much more pleasant, given how the material looks.

At one point, we ordered some branded mugs which had sharp edges. BatesMeron was there with us, and they took care of the problem. This was the only deliverable with which we ever had a problem, and I was relieved of the responsibility around it.

How did BatesMeron perform from a project management standpoint?

BatesMeron has provided good reporting, making it easy for me to review numbers from even a few years ago. They're an organized company, which is very useful for us as a finance company. We need to take our budget to the team for it to be approved.

Whenever I needed additional resources like an illustrator, BatesMeron was able to hire someone who had worked with them in the past. They're flexible in this regard.

What did you find most impressive about BatesMeron?

BatesMeron is a very organized and straightforward group. They're creative and able to produce art with some depth. When looking at and interacting with it, people will be more compelled by our material.

BatesMeron was a significant part of our budget, but the things that they've accomplished for us are wide-ranging. We feel more confident during face-to-face sales meetings, because of the collateral and branding built by BatesMeron. Even doing a mailer, which is a monotonous process, will be more enjoyable for the sales team. Clients have told us that they enjoy getting faxes from us, which we find awesome.

Are there any areas BatesMeron could improve?

I don't know what their business structure is, but BatesMeron has met all of my needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We usually meet deadlines. When ordering a website update, we come up with additional ideas along the way. BatesMeron did a good job of letting us know if we'd go over-budget, and articulated how many hours we'd already spent.
  • 5.0 Cost
    Value / within estimates
    BatesMeron isn't the cheapest option available, but we've gotten value for our money.
  • 5.0 Quality
    Service & deliverables
    We haven't had any problems with our end-results.
  • 5.0 NPS
    Willing to refer
    We recommend BatesMeron all the time, and people in our business circles have asked about our branding on a regular basis.

Web Redesign for Marketing Firm

"Not only were [BatesMeron] awesome on the creative side, they also had a very good process for keeping everyone on track."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2015 - Oct. 2015
Project summary: 

Insights in Marketing hired BatesMeron to redesign their dated website. BatesMeron was able to come up with a fresh look to match the client's brand while keeping it connected to their existing CRM [Customer Relationship Management] system.

The Reviewer
 
11-50 employees
 
Northbrook, Illinois
Tracy Paukstys
Senior Marketing and Sales Director, Insights in Marketing
 
Verified
The Review
Feedback summary: 

The client praised BatesMeron for their design work and their project leadership. BatesMeron's work led to a 20% increase in web traffic and an 18% decrease in bounce rate. BatesMeron is recommended highly for their creativity and efficiency.

BACKGROUND

Introduce your business and what you do there.

Insights in Marketing is a marketing research firm providing custom qualitative and quantitative solutions to a variety of different industries, bringing them actionable insights aimed at growing businesses. By working with us, clients end up having the confidence that they need in order to make the right decisions for driving their businesses forward. I am the Senior Director of Marketing and Sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

Our website was fairly dated and had suffered many Band-Aid fixes which created issues. The more patches we made, the less we were able to do, from a functionality standpoint. The design of the website also didn't fit with our brand personality. It was flat and basic, which is the antithesis of our personality: a fun, quirky, collaborative, and smart company.

SOLUTION

What was the scope of their involvement?

The work fell into a couple of areas, one of which would constitute as overall project management. One of the issues of our websites was that it had been designed with a very specific backend programming language, which couldn't be handled by many web developers. Even though it was outdated, it connected to our CRM, so we needed to keep it.

The design work was done by BatesMeron, as well as the overall project leadership and management of the backend developers contracted from another partner. Those resources were hired by our company; we had worked with them historically for all of our backend programming, but they weren't designers.

How did you come to work with BatesMeron?

BatesMeron worked closely with another team member from our company prior to me joining the company. They had performed a lot of branding work, as well as developing our company personality. BatesMeron did a fabulous job on those efforts, so it was a natural decision to contract them when we decided that we needed to get our website aligned with our brand positioning and personality. There was no reason for me to bid the project out to multiple people. BatesMeron's team was simply that strong, and I felt confident that we'd get what we needed. BatesMeron was also more than willing to collaborate with another party for the backend development.

How much have you invested with BatesMeron?

I do not have this information.

What is the status of this engagement?

Our project timeline was 6 months, and the work was completed in October 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have seen a 20% increase in traffic. Our bounce rate declined by around 18%.

What did you find most impressive about BatesMeron?

Other creative agencies I've worked with in the past didn't always have an overall creative process. What I found unique about BatesMeron was that, not only were they awesome on the creative side, they also had a very good process for keeping everyone on track. We knew what to expect, when to expect it, and what was needed from us along the way. That was shocking and amazing at the same time.

Are there any areas BatesMeron could improve?

The work could always have been done quicker and cheaper, but I don't know how possible this really was. The timeline depended more on our company delivering material.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don't think that BatesMeron missed one deadline.
  • 4.0 Cost
    Value / within estimates
    BatesMeron provided competitive pricing, but I hesitate to say that anyone gave me the best deal possible.
  • 5.0 Quality
    Service & deliverables
    We were very pleased with how our website turned out, and the results speak for themselves.
  • 5.0 NPS
    Willing to refer

Print Marketing for Nail Salon

"BatesMeron was able to think for me on creative issues, and was easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2008 - Ongoing
Project summary: 

The client launched a new boutique nail and waxing salon and needed to create a website for it. BatesMeron was hired to design and update the website, and also created card designs for the client.

The Reviewer
 
2-10 employees
 
Chicago, Illinois
Okcha Mcdonald
Owner, Juko
 
Verified
The Review
Feedback summary: 

The client praised the cards and stated that they helped the business retain its clientele over the years. The client also appreciates that around half of their customers come through the website built by BatesMeron.

BACKGROUND

Introduce your business and what you do there.

We are a standard boutique nail and waxing salon. I am the owner and Operating Manager of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

I had a brand-new business and went through a soft launch. I needed to create a website for it.

SOLUTION

What was the scope of their involvement?

BatesMeron developed my website and designed some promotional material and business cards as well.

How did you come to work with BatesMeron?

BatesMeron's owner walked in as a client in our first week of business and mentioned that we didn't have a website yet. I looked at a couple of smaller agencies, but we hit it off with BatesMeron, found them easy to talk to, and they had a game plan for my business.

How much have you invested with BatesMeron?

The total cost of my project with BatesMeron was between $20,000 and $30,000.

What is the status of this engagement?

I started working with BatesMeron in September 2008 and have continuously used them for additional card designs and website updates. The initial website development took a couple of months to complete.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The cards designed by BatesMeron allowed customers to set appointments and had a larger format than average. They served as a relationship-building tool, featuring discounts for the scheduled appointments. I have maintained the same clientele over the years.

I've received a few reviews on Yelp, but over 50% of my customers have visited my website.

What did you find most impressive about BatesMeron?

BatesMeron is great at relationship building and have come to know me as a client, measuring what my particular needs are. BatesMeron was able to think for me on creative issues, and was easy to work with. I had just opened a business and was more focused on day-to-day activities, so I appreciated BatesMeron's ability to lay out a plan. BatesMeron conceptualized my website based on the logo design that I provided.

Are there any areas BatesMeron could improve?

No. I have a short attention span, but BatesMeron was great at focusing my options and getting answers from me. Other businesses I've collaborated with let me take my time, which could mean up to 3 months.

What tips or recommendations could you share that might increase the likelihood of success with BatesMeron?

BatesMeron has been wonderful to work with, so I haven't had to think about that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It's hard for me to keep deadlines, but BatesMeron pushed the process along.
  • 5.0 Cost
    Value / within estimates
    BatesMeron was definitely worth it.
  • 5.0 Quality
    Service & deliverables
    BatesMeron was always accessible, whether through email or phone.
  • 5.0 NPS
    Willing to refer