Could you share any statistics, metrics, or other feedback from your work with Bateman Group?
I look at a few different things. One of them is share of voice while others include the quality of the things that we're saying, and the customers that we bring to the table. We also look at two other binary measures: one, are we in articles that mention our space or not? If someone is doing a thing on CASBs (Cloud Access Security Brokers), and they mention a couple of our competitors, but not us. That's not good. We also look at the binary measure of being mentioned in an analyst round up. Obviously, we want to be positively mentioned, and we very frequently are, but that measure is simply to do with inclusion.
In terms of inclusion in articles that mention CASBs, anytime someone speaks about that topic, we're almost always mentioned, which is an increase since we began our engagement with Bateman. Also, the awareness of the space has risen. As you would expect, we have a high volume of being mentioned in CRN, eWeek, Ars Techinica, and other publications, such as Dow Jones and The Wall Street Journal.
What distinguishes Bateman Group from other providers?
They're very scrappy and roll with the punches. To give you an example of their incredible dedication: One of my colleagues had an immediate family emergency, and it was at the same time we were about to have a launch. Bateman had just recently been brought on, but they stepped in and, at no extra cost, dug in, and within 24 hours were up to speed, as if they were a member of the company. They helped us do the best launch that we'd ever had in the company. I don't remember the exact numbers, but it was around two times the coverage, compared to our expectations. They worked around the clock. I can remember being up at two in the morning, and sending someone from the firm an email, and getting one right back. I think it speaks to the culture that they've developed in their own company. They're stringent about the customers they choose, and I think it shows. They treat their people well, they choose the right customers, they work very collaboratively with them, and they're very honest.
Is there anything Bateman Group could have improved or done differently?
Nothing ever gets significant one way or the other because we are very tight with them. I probably talk to them by email or phone multiple times a week, and people in my team do it almost daily. If they ever start going off the track in one direction or the other, we are on it, and bring them back up to speed.