Basilisk SEM

BACKGROUND

Please describe your company and your position there.

Leadership Society of Arizona is a non-profit that specializes in leadership training and career prep for teenagers and young adults. I am currently the marketing and content director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Basilisk SEM, and what were your goals?

We hired Basilisk to assist with creating a Google Ads campaign and to provide consulting for general SEO and PPC. They gave lots of insight on Google, YouTube, Facebook, and Amazon ads. Our main goal was to advertise a summer program for students.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for vendors with relevant experience working in local markets with a small advertising budget. Basilisk was able to work around our budget restraints and provide a lean but effective ads campaign.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We sought to run Google Ads for 2 months targeting cities in the Phoenix Metropolitan area. The objective was to get at least 200 sales valued at $350 each. In addition to Google Ads, we used local marketing, newspapers, Facebook, YouTube, and various other marketing services.

How many resources from the vendor's team worked with you, and what were their positions?

We worked one on one with a consultant and received impeccable service.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We invested $3k in Google Ads and saw a revenue of $14k.

How effective was the workflow between your team and theirs?

Seamless workflow. No issues whatsoever.

What did you find most impressive or unique about this company?

The most useful aspect of Basilisk is their breadth of experience and flexibility to work with our companies particular needs. They built a relationship with us to understand our company, clientele, and specific strategies.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Basilisk SEM?

Help with our logo and brand.

SOLUTION

How did you select this vendor?

Recommended to me by a friend.

Describe the scope of their work in detail.

They worked with me and listened to all of my ideas of what I expect for the vision of my company. They were so easy to work with and came up with so many fantastic ideas that I never would have thought of.

What was the team composition?

Zach and Mackenzie are a perfect duo that complements each other in a wonderful way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have gotten great feedback from customers on the work they provided for our company. It really shows.

How effective was the workflow between your team and theirs?

They were very communicative and very easy to work with.

What did you find most impressive about this company?

I love how creative they are. They have so many cool ideas and can really make anything work. They were super friendly and easy to work with.

Is there any area for improvement or anything that could have been done differently?

No, I'm very happy with my experience.