How would you describe BASIC’s performance?
Overall, I would say we were very pleased. You could tell at the end of the day that they were very dedicated to the project. The message we got was "people over profit." While they were still concerned about being a business and making money at the end of the day, they didn’t let that pollute their vision, and we really appreciated that. There were times where we had an aggressive schedule to start the project, and even to launch. We knew that in the very beginning, and we were very transparent with that. So, they set very hard deadlines, and we couldn’t always deliver on those deadlines. There are always curve balls that are thrown into it, and things that are unforeseeable, and they were flexible about it. I think that was an undertone to the success of the project, because they felt passionate about it. It felt very much as if it was their own project, and they wanted to be part of it.
The other piece of quality I would say is how they are able to work with so much input, and really zoom out and refocus in on what really matters, and provide their recommended solutions, even if one party feels strongly about another. That’s not to be confused with stubbornness, but it’s to applaud them. They understood our needs, but they wanted to make sure we’re looking at things as a whole, not just one piece of the puzzle. So, that was another big piece. Another aspect I can hit on is project management. The project management piece was very on point.
Were you satisfied with the results of the work?
Yes. We were very satisfied. Knowing our company as an aesthetic brand, we’re known for our style, and it has a timeless feel to it. They were able to execute and deliver on that high note. We carry the bar very high here, and they understood that. We believe their familiarity with the brand was an advantage for them, which is part of the reason why we selected them. More or less, they carried it within their own culture as an agency, so it was a pretty good marriage of the two.
Is there anything unique about them that really makes them stand out, compared to other companies?
The quality of work that they were able to put out on such short notice, and even push into areas that felt a little uncomfortable for us, to remind us to be prideful of innovation. That’s how we’ve been able to stand as a brand for so long. They were able to do that even more so during a particular peak time of our project. I think that really says something about an agency that isn’t large. We’ve worked with other agencies that are rather large and well known, but you can kind of feel like a cog in a wheel depending on priorities, or depending on how much your budget is. They were more set on people rather than profit, is kind of the best message I can say. It became very much a passion project for them more than anything else.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
The one piece that could be improved is making sure their quality assurance is more integrated into the process upfront, rather than it being later. It wasn’t that it wasn’t there at all in the plan, but it could have been further upfront to catch things a little sooner. I think that also comes in part with how aggressive the timeline was, which is probably why we didn’t see too much of that upfront, because that could stall things.