What was the scope of their involvement?
We’ve redesigned the site with them twice, but for the first time, we had some specific ideas in mind. We knew that we didn't want a cookie cutter website and that we didn't want to work off of templates. The team at Bash Foo was able to take our ideas and turn them into reality, which was really helpful. We also moved to a new hosting backend during the second redesign.
Since then, we've been using them for some of our marketing initiatives, like managing our AdWords accounts. They have a team of writers who will generate content for us, mostly for SEO purposes, and we’ll use those to keep the site updated on the backend. There are not always articles the clients are seeing; we don't feature them on the front page, but they do help us maintain our listing. Those pieces ensure that we're one of the first sites that people see when they're looking for keywords that are related to our business.
What is the team composition?
Our primary relationship is directly with their President, but I know he has a team supporting him. We’ve worked with other teammates for some of the projects as well, like an account manager who manages the relationship. They ensure that the different pieces of the puzzle come together, and that the rest of the team is supporting our projects and goals.
How did you come to work with Bash Foo?
I've worked with some other vendors in the past, both specific to our industry and outsourced - some overseas web design type people. For us at least, we wanted to work with a local company. I don't remember how I initially met them, but I knew they were local and worked in the space. Once we got to know their team it was an easy decision to try them out.
How much have you invested with them?
We’ve spent between $25,000–$30,000 so far.
What is the status of this engagement?
We’ve been working together since 2010.