Contact baseTOP
Get a custom proposalSaaS Videos, Product UI & High-Converting Websites
At baseTOP, we help SaaS, eCommerce, and AI companies turn complex products into clear, conversion-focused experiences. We blend SaaS video editing, motion design, 2D animation, UX/UI design, and website development so your product, website, and marketing all feel like one seamless story.
Product & UX/UI Design for SaaS
We design clean, intuitive SaaS dashboards, web app UI, mobile app UI, and product UI that make it easy for users to sign up, onboard, and stay active. From wireframes to polished website UI in Figma, we focus on UX, information architecture, and conversion. Whether you need a new SaaS onboarding flow, a pricing page, or a full product redesign, every screen is built to support product-led growth.
SaaS Video Editing, Motion Design & 2D Animation
Our team creates SaaS product demo videos, explainer videos, onboarding tutorials, feature walkthroughs, and short-form ads for TikTok, YouTube, LinkedIn, and paid media. We work with UI mockups, screen recordings, or raw footage to deliver scroll-stopping edits, UI animations, and 2D motion graphics that highlight your product’s real value and drive signups, demos, or trials.
Website Design & Development
We turn designs into fast, responsive marketing websites using Webflow, Framer, WordPress, and Shopify. From landing page design to full website builds, we focus on clear messaging, strong visual hierarchy, and on-page SEO. We regularly take projects from Figma to Webflow, set up CMS structures, and integrate analytics, forms, and basic automations so your site is ready to convert from day one.
How we work
We act like an extension of your in-house team: quick strategy calls, Loom walkthroughs, iteration-friendly feedback cycles, and transparent timelines. Whether you’re an early-stage startup or a growing B2B SaaS, we’ll help you ship conversion-driven design, high-performing SaaS videos, and polished product UX that actually move your metrics, not just look good.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
10 - 49
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Year founded
Founded 2023
Service Lines
- Video Production
- 25%
- UX/UI Design
- 20%
- Web Design
- 15%
- Product Design
- 10%
- Web Development
- 10%
Select Focus Area
- Application Platforms
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- Azure Platform
- 25%
- Other app platform
- 25%
- Windows server
- 25%
- Linux server
- 20%
- Amazon Application Development Framework
- 5%
- Animation Focus
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- Other Animation
- 35%
- 2D Animation
- 25%
- Motion Graphics
- 25%
- Stop Motion Animation
- 15%
- CMS Focus
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- WordPress CMS
- 50%
- Squarespace CMS
- 25%
- Wix CMS
- 20%
- Joomla CMS
- 5%
- Frameworks and CMS
- Design Focus
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- Infographic Design
- 15%
- Presentation Design
- 15%
- NFT Design
- 10%
- Postcard Design
- 10%
- Production Services
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- Visual Effects
- 25%
- Storyboarding
- 20%
- Scriptwriting
- 10%
- Sound Effects
- 10%
- Voiceovers
- 10%
- Product Design Focus
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- Prototype Design
- 100%
- Programming & Scripting
- User Experience Focus
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- User Research
- 35%
- UX Strategy
- 30%
- Video Type
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- Videography & Photography Specializations
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- Aerial & Drone Videography & Photography
- 35%
- 360 Product Photography & Video Tours
- 25%
- Time Lapse Videography
- 25%
- Underwater Videography
- 15%
Industries
- Information technology
- 25%
- eCommerce
- 20%
- Business services
- 15%
- Real estate
- 15%
- Retail
- 15%
- Education
- 5%
- Food & Beverage
- 5%
Clients
- Small Business (<$10M)
- 55%
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 5%
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$25 - $49
/hr
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Packages we offer:
SaaS Product UX/UI Design Package
UX/UI design for SaaS products and web apps. We design clean dashboards, flows, and landing pages in Figma, with a focus on onboarding, usability, and conversions. Includes user flows, key screens, responsive layouts, and dev-ready handoff.
Small
3–5 key screens in Figma SaaS MVP/Testing Features
$6,500
/total
- Wireframes: Low-fidelity wireframes for 3–5 key screens in one main flow
- Design Tool(s): Figma
Medium
onboarding + dashboard, Best for growing SaaS team
$10,500
/total
- Wireframes: Wireframes for 8–12 screens across 1–2 flows, including key states and simple ideas for responsive layout.
Large
Best for funded SaaS & B2B full design system
$15,000
/total
- Wireframes: Full wireframes for 15–20+ screens across multiple flows, with variations, responsive views, and notes for dev & product.
| Features |
Small $6,500 /total |
Medium $10,500 /total |
Large $15,000 /total |
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User Research & Personas |
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Competitive UX Analysis |
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UI Design |
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User Flows |
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Wireframes |
Low-fidelity wireframes for 3–5 key screens in one main flow |
Wireframes for 8–12 screens across 1–2 flows, including key states and simple ideas for responsive layout. |
Full wireframes for 15–20+ screens across multiple flows, with variations, responsive views, and notes for dev & product. |
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Prototype |
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Usability Testing |
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– |
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Design Tool(s) |
Figma |
Figma/Figjam |
Figma/Figjam |
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Device (mobile, desktop, tablet, wearable) |
Responsive |
Responsive |
Responsive |
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Small $6,500 /total |
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User Research & Personas |
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Competitive UX Analysis |
– |
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UI Design |
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User Flows |
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Wireframes |
Low-fidelity wireframes for 3–5 key screens in one main flow |
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Prototype |
– |
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Usability Testing |
– |
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Design Tool(s) |
Figma |
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Device (mobile, desktop, tablet, wearable) |
Responsive |
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Medium $10,500 /total |
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|---|---|
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User Research & Personas |
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Competitive UX Analysis |
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UI Design |
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User Flows |
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Wireframes |
Wireframes for 8–12 screens across 1–2 flows, including key states and simple ideas for responsive layout. |
|
Prototype |
– |
|
Usability Testing |
– |
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Design Tool(s) |
Figma/Figjam |
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Device (mobile, desktop, tablet, wearable) |
Responsive |
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Large $15,000 /total |
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|---|---|
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User Research & Personas |
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Competitive UX Analysis |
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UI Design |
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User Flows |
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Wireframes |
Full wireframes for 15–20+ screens across multiple flows, with variations, responsive views, and notes for dev & product. |
|
Prototype |
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Usability Testing |
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Design Tool(s) |
Figma/Figjam |
|
Device (mobile, desktop, tablet, wearable) |
Responsive |
Our Story
We’re a focused team of designers, editors, developers, client support, business development, and operations specialists. Our video and UX/UI teams craft SaaS product stories and high-converting websites, while client support and biz dev keep communication clear, projects aligned with your goals, and partnerships growing.
What Sets Us Apart
SaaS-first expertise
We specialize in SaaS, so everything we design, edit, and build is optimized for trials, signups, and demos, not just aesthetics.End-to-end creative + dev
End-to-end creative + dev - One team handles product UI, video, and website development, so your product story stays consistent from app screen to landing page to ad.Smooth, async-friendly process
Clear communication, Loom updates, and structured feedback cycles so projects move fast without chaos or endless meetings.
Contact baseTOP
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