Taipei video production and creative team
Barker Production is an award-winning video production and creative team based in Taipei, Taiwan, offering commercial and corporate video production, creative direction and postproduction services. We offer fully bilingual Chinese/English service and pride ourselves on producing high quality videos with a compelling message, while coming in on budget, on schedule, and on brand. We have won international awards in directing, cinematography, and creative direction, and have led projects for brands like BMW, Suzuki, Sharp, Hitachi, Phillips, Acer, Estee Lauder, W Hotels, Volkswagen, Tesla, Samsung, and Nike.
Focus
Portfolio
BMW X6 online & TV commercial
TV and online commercial video for the new BMW X6. Shot in a studio in Taipei, Taiwan in September, 2020, and very well recieved by the public and the client, with massive organic online response.
BMW X3 TVC and Online
This is a TVC and online video we created and produced for the launch of the new BMW X3. We constructed a set in a studio, complete with a large water pool and a concrete pier, and digitally composited a lake and mountain scene into the shots, resulting in a stunning final video.
MediaTek - Dimensity 9000 BTS "Gamer"
One of a series of videos we developed, produced, and directed for MediaTek, introducing the new Dimensity 9000 chip and the concept behind it. A professional mobile gamer, Karessa Lin, and one of MediaTek's top engineers share their thoughts on the expectations and obstacles for mobile phone gaming in the near future, and how the Dimensity 9000 chip addresses these issues.
SHARP - Aquos 8K "Beyond the Real World"
We engaged in the monumental task of creating and producing a video that had the beautiful visuals and appeal of a TV commercial, but could also function as a demo video for the SHARP Aquos 8K TV, showing its incredible 8K-60p resolution. We used an uncompromising 8K workflow from filming, through to editing, color grading, and final output. This video won Telly Awards for art direction and cinematography, and although was initially created for the Malaysian market, it was subsequently purchased for use in over 20 countries from China, to Korea, Thailand, Russia, etc. Our behind the scenes photos and videos have been shared by dozens of film industry websites and social media accounts.
Prologium - Corporate Image video (long version)
We worked with Edelman Singapore agency to create a long form corporate image video and other assets for Taiwanese battery technology company Prologium. We helped refine the messaging and script, creatively direct and produce the videos, photos, and website assets for Prologium, ultimately helping them secure over $300 million USD in funding in Q4 2021.
BMW 2 Series Gran Coupe
We created,produced and directed the Taiwan launch video for the BMW 2 Series Gran Coupe. Shot in Arrow Studios in Taipei, Taiwan, with award-winning art direction and set design, we finished the video in glorious 4K resolution and stunning colors.
Gogoro Premium "Beauty" (Directors Cut)
This is a directors cut of a campaign we did for electric scooter brand Gogoro. We created multiple videos, photos, key visuals and web assets for global use.
Suzuki Ignis online and TV commercial
A fun, fashionable and polished commercial for the Suzuki Ignis, shot in studio and on the streets of Taipei.
Gogoro Rumbler
This is a commercial for electric scooter brand Gogoro, featuring the launch of their limited edition "Rumbler" model.
GOGORO Smart For You
We created a series of 8 videos for electric scooter brand Gogoro, showcasing some of their most popular unique features.
The project made use of a wide variety of different filmmaking techniques and equipment, including lasers, projection, motion control, and compositing. Each video is 15 seconds, and this is a super cut of all 8 videos.
Taipei Cancer Center promotional video
This is a promotional video we created for the cutting edge cancer research facility located at Taipei National University.
BMW X5 2020
This is a TVC and online commercial for the Taiwan launch of the new BMW X5. This commercial was conceived, directed, and produced by Barker Production for BMW's marketing team. Shot in Arrow studios in Taipei.
Braun "100 Things" Online campaign
We worked with One Shot agency, and Pointing Films, to create a series of online commercials for Braun, including this 30-second commercial.
We were responsible for the Director, DP and camera unit, Gaffer and lighting, as well as contributing to the creative and preproduction. We also handled all postproduction and final delivery.
Greenvines Cosmetics
This is a commercial for Taiwanese cosmetics brand Greenvines featuring actress Lian Yu Han. Part of a bigger campaign including multiple videos and key visuals.
Menard "Embellir" skin cream TVC
This is a TVC and online commercial for Japanese cosmetics brand Menard, for their Mothers' Day product promotion.
Gogoro "Fight Pollution"
We won Telly Awards for directing and cinematography for this commercial for our longtime client Gogoro, makers of revolutionary electric scooters and battery swap system.
XO Dreams online commercial
This is a global-use online commercial video for international musical instrument brand XO (KHS).
Greenvines Serum
This is a TVC and online commercial for cosmetics brand Greenvines, as part of a bigger campaign featuring several videos and key visuals, and famous Taiwanese actress Lian Yu Han
Elecjet - Apollo Max power bank
This is a crowdfunding video and online commercial for Elecjet powerbanks.
PC Home - Pi credit card
This is a TVC and online commercial for the Pi credit card by online retailer PC Home, featuring acclaimed Taiwanese actor Kang Ren Wu.
The Taste of Bellavita
This is a commercial video for Taipei's premiere luxury shopping center, Bellavite, featuring the cuisine of several restaurants including the Michelin Star, Robuchon.
I See Taiwan - Coronavirus PSA
This is a global-use public service announcement for the I See Taiwan foundation, a non-profit focused on social and cultural wellbeing and promotion of Taiwan on the global stage. This video and various cutdown versions and photo elements were used in a global activation involving dozens of influencers in many countries, as well as a cross-promotion with the iconic Taipei 101 building.
Tern GSD product launch video
This is a global-use promotional video for the launch of the revolutionary new Tern GSD electric bicycle. Shot in 3 days in various scenic spots all around Taipei.
ChargeSPOT - Appclips commercial
A fun and engaging 15 second commercial video showing the speed and convenience of ChargeSPOT's new Appclips. Used in Japan, Taiwan, Hongkong, and Thailand, both online and in retail.
The Trade Desk Taiwan
We were tasked with producing and directing a video for the launch of The Trade Desk office in Taipei. The project involved localization and refinement of the script, producing and directing a video shoot in Taipei and HK, as well as postproduction.
MediaTek - Dimensity 9000 BTS "Photographer"
One of a series of videos we developed, produced, and directed for MediaTek, introducing the new Dimensity 9000 chip and the concept behind it. A professional wildlife photographer and one of MediaTek's top engineers share their thoughts on the expectations and obstacles for mobile phone photography in the near future, and how the Dimensity 9000 chip addresses these issues.
Gogoro Super Sport
We created a video and photo campaign for the launch of a new electric scooter, the Super Sport.
Reviews
the project
Commercial Production for Eye Care Tech Provider
"They were an easy-going team that delivered all our needs professionally, with little input on our end."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a brand manager at Aurai Eye Care, a Taiwan-based eye care technology provider.
What challenge were you trying to address with Barker Production?
We needed their help in advertising our new product through an animated commercial.
What was the scope of their involvement?
Barker Production’s team shot an animated commercial that promoted one of our new products. They were involved in the entire production process, spearheading the planning, budgeting, casting, and location hunting stages. Upon the completion of the mentioned phases, Barker Production went ahead with shooting the commercial. They then proceeded with the post-production stages, applying animations, sound effects, and voice-overs.
What is the team composition?
We worked with David (Executive Producer & Director) and his production crew comprised of 13 members.
How did you come to work with Barker Production?
Barker Production was referred to us by an acquaintance who worked with their team in the past. We liked their previous works and were impressed with the team’s brand image, so we decided to meet up with them and kick off our engagement.
How much have you invested with them?
We spent about $20,000.
What is the status of this engagement?
Our project ran from May–August 2020.
What evidence can you share that demonstrates the impact of the engagement?
Barker Production’s craft helped our company attract a lot of customers and secure crowdfunding. The video they produced delivered our message and promoted our product well, allowing us to acquire nearly $900,000. These marketable results were our key success metrics for Barker Production’s performance.
How did Barker Production perform from a project management standpoint?
We had our own system and project management approach that Barket Production’s team complied with. Their team was very good at aligning with our schedules, and they made sure that all deliverables were sent to us on time.
What did you find most impressive about them?
Barker Production’s communication skills definitely stood out to us. They were an easy-going team that delivered all our needs professionally, with little input on our end. Additionally, they were always prepared with on-point solutions and valid options whenever the situation called for one.
Are there any areas they could improve?
They could make their schedules more flexible, but I understand that their availability always depends on several factors. Overall, we were happy with what Barker Production delivered.
Do you have any advice for potential customers?
Have a clear understanding of your goals, and always be prepared to present more options or alternatives for Barker Production’s team to explore.
the project
Video Production for Pan German Motors
“Compared to other local companies, they stand out for their artistic sense and expertise.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Pan German Motors, Ltd. is the official importer of BMW Taiwan. I’m a digital marketer for the BMW brand.
What challenge were you trying to address with Barker Production?
Most of our marketing campaigns are global, but we sometimes promote local models, which requires us to do video production in Taiwan. We hired Barker Production to create product highlight videos for branding and special sales campaigns.
What was the scope of their involvement?
I’ve worked with them on three videos; each video is about 30–120 seconds in length, and each production took 1–2 days to shoot. They handle shooting and postproduction, and they help us make scripts and storyboards.
They were mainly shot in stores, although I know that they also do outdoor productions. Some of the videos use actors, while some are just product highlight videos. Barker Production has used animations in some of the videos.
We post the videos on Facebook and other channels. We have another agency for social media management.
What is the team composition?
I’ve mainly worked with David (Executive Producer & Director), but they have a crew of about 20 people.
How did you come to work with Barker Production?
Barker Production was initially recommended to my company. They work with global production agencies on big event launches, and they have the skills to create stories on their own. They’re also cost-efficient.
How much have you invested with them?
We’ve spent more than 5 million Taiwanese dollars (approximately $160,000 in total).
What is the status of this engagement?
My company has been working with Barker Production for more than five years, but I’ve been here for just two years. I started working with them in October 2019.
We go to them when we have the need to, but our collaboration was halted during the pandemic. We’re hoping to resume video production soon.
What evidence can you share that demonstrates the impact of the engagement?
Our first collaboration went smoothly, so I worked with them multiple times. They knew what I wanted from the first moment we met and they gave me a lot of ideas.
David proposed ways of making the video even better in postproduction, using animation. He actually spent his own money to create a demo for us. It was really good, so my company approved the additional investment, which was around 20% of the budget. It made the video become even more attractive.
The video had a good engagement rate and view count on YouTube, so we doubled our investment to make the commercial even longer.
How did Barker Production perform from a project management standpoint?
David is my only connection, and he manages our budget and schedule. He always lets us know if something comes up. We work well together so I never have to worry.
We communicate through Line, which is a chatting app in Taiwan. The communication is not that formal, and they respond quickly.
What did you find most impressive about them?
David has good taste. We’re a luxury brand, so we needed a partner that knew art, fashion, and music. David not only has the skills to shoot a film, but he has the art sense to give us the things we need after the shoot. Compared to other local companies, they stand out for their artistic sense and expertise.
I have to propose the idea internally before we actually execute the film. David helps us find references and themes for what we want to present. He helps us figure out what we want before the execution starts. He inputs a lot of ideas to push the video further.
Are there any areas they could improve?
There isn’t anything they need to improve.
Do you have any advice for future clients of theirs?
Before connecting with Barker Production, outline your marketing objectives. It’s better to have a clear strategy so the director or filmmaker can use their skills to meet your goals.
Equipped with unmatched creativity and production expertise, Barker Production generated a top-notch commercial that rewarded the client with customer affirmations and a $900,000 profit raise. The team was adaptable and solution-oriented, paving the way for a harmonious engagement.