Strategy Imagined

It’s hard to categorize Barker & Christol. While we produce a seemingly infinite number of deliverables, we’re not just full-service. We’re not just advertising, nor public relations, nor digital and social. We do that. But instead, we are are problem solvers, marketing counselors, and experts in the execution of integrated strategic marketing.

We understand that the brand is more than a logo. It's the emotional response to the mention of your name or the recognition of your logo. We don't offer a package. Your business is unique and we adapt our product to address your needs. We include nearly every asset in our quiver of tools, from traditional television, print, and radio, to digital tactics like social advertising, OTT, and emerging tactics, too. The most powerful strategy is always the blending of multiple tactics into a seamless and interwoven marketing strategy.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Murfreesboro, TN
headquarters
  • 100 E. Vine Street, Suite 401
    Murfreesboro, TN 37130
    United States

Portfolio

Key clients: 

Middle Tennessee Electric, Singer Sewing Machines, Roscoe Brown, Inc., The Jones Company of Tennessee, Consort Homes, Habitat for Humanity, Duck River Electric, Frank CPG Partners, Wilson County ECD (JECDB), Middle Tennessee Christian School, TriState Minority Supplier Development Council (TSMSDC), Hearthstone Properties, Complete Respite Network

Reviews

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Web Dev and Rebranding for Staffing Agency

"The process was simple and smooth, and they were responsive from concept to delivery."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2017 - Feb. 2018
Project summary: 

Barker & Christol performed a complete brand refresh, designing everything from marketing assets to web pages. 

The Reviewer
 
1-10 Employees
 
Nashville, Tennessee
Dan Frank
President, Frank Group Inc.
 
Verified
The Review
Feedback summary: 

The revitalized branding clearly conveyed the company's mission and expertise to new customers. Barker & Christol set up a simple, efficient workflow with direct contact to design experts. Their creative ideas, reliable deliveries, and attentiveness to detail made them an exceptional partner.  

BACKGROUND

Please describe your company and your position there.

I'm a business owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barker & Christol?

We needed web redesign and a brand refresh. 

What were your goals for this project?

Our goal was to further establish our brand within the marketplace. We wanted a significant refresh for our entire look and feel, from our logo to our web presence.

SOLUTION

How did you select this vendor?

Our team interviewed a number of service providers, both local and national. Barker Christol took the time to listen to us, grasp our business goals, and understand how we planned to grow.

Describe the project in detail.

Once we selected Barker Christol, we had several discovery meetings that further defined the project's needs and scope. The process was simple and smooth, and they were responsive from concept to delivery. They provided opinions in a consultative manner

, and were patient with our internal decision-making process.

What was the team composition?

We worked directly with every functional expert, while a single point of contact facilitated each stage and drove the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very pleased with the outcome of the project, which further defined our message and expertise and positioned us better within the market. Now we can leverage our brand with greater credibility to new customers.

How effective was the workflow between your team and theirs?

Their workflow was consistent, easy, and timely. They kept their end of the bargain and consistently delivered on time.

What did you find most impressive about this company?

I was impressed by their willingness to listen, their creative designs, and their timely deliveries. I was satisfied with the process and the final product. 

5.0
Overall Score I am very satisfied.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time.
  • 4.0 Cost
    Value / within estimates
    It was very competitive and worth the investment.
  • 5.0 Quality
    Service & deliverables
    They exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I would refer them.

Digital Marketing for Heating & Air Company

“They're very likable and easy to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - Ongoing
Project summary: 

Having taken full charge of both strategy development and implementation, Barker & Christol manages social media, website, and SEO. They’re also responsible for the creative side of marketing. 

The Reviewer
 
51-200 Employees
 
Nashville, Tennessee
Marketing Manager, Heating & Air Company
 
Verified
The Review
Feedback summary: 

Accessible and reliable, Barker & Christol goes above and beyond to meet all needs. Staying on top of things, they address all issues immediately, while their responsiveness to feedback and personable approach make them a go-to partner.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing manager at a heating and air company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Barker & Christol?

We were looking for a company to help us with our marketing plan, social media, and website management.

SOLUTION

What was the scope of their involvement?

They're responsible for all of our digital marketing efforts and handle both strategy development and implementation. They manage our website, a Facebook account, and SEO. They also help us with all the creative materials.

What is the team composition?

We work with 6–7 members of their team.

How did you come to work with them?

I wasn't with the company when we first started working with them.

How much have you invested with them?

We spend over $100,000 a year on their services.  

What is the status of this engagement?

We started working with them in 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're very available and promptly respond to our emails or phone calls. If we need a quick turnaround on anything or if someone leaves a negative comment, they resolve the issue immediately.

How did they perform from a project management standpoint?

They perform very well. We have monthly meetings, so they keep us up-to-date with the progress. When we have feedback, they're willing to sit down and discuss what they can do to get it right. If they feel strongly that we need to go in a certain direction, they always explain their reasoning and educate us until we feel comfortable with the strategy.

What did you find most impressive about them?

They're very personable and accessible.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

They're responsive to feedback, so keep an open line of communication. That helped us get exactly what we wanted.

5.0
Overall Score We've enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    When we need a meeting, they quickly schedule it.
  • 4.0 Cost
    Value / within estimates
    Most of the time, everything is straightforward. But, like many advertising agencies, they occasionally charge us for little things that we could have done ourselves.
  • 5.0 Quality
    Service & deliverables
    They give us what we need.
  • 5.0 NPS
    Willing to refer
    They're very likable and easy to work with.

Branding & Collateral for Electricity Distributor

"When we got the materials back, it was clear why we needed them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Ongoing
Project summary: 

Barker & Christol coordinated a marketing campaign to reflect an appropriate message prior to a product launch. Services included graphic design and development of a consistent brand across all platforms.

The Reviewer
 
51-200 Employees
 
Shelbyville, Tennessee
Carol Garrette
Manager of Member Services, Duck River EMC
 
Verified
The Review
Feedback summary: 

The marketing campaign’s pilot test successfully motivated customers to accept the product’s new version. Barker & Christol’s research and creativity produced a simple and consistent message to lead the campaign. They have been understanding of all requirements and attentive to all inquiries.

BACKGROUND

Introduce your business and what you do there.

I am the manager of member services at Duck River Electric Membership Corporation. We are an electricity distributor in Tennessee.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Barker & Christol?

We were about to embark upon about a year and a half effort to change all of our electro-mechanical meters in the field to advanced meters. For some reason, advanced meters have a negative connotation attached to them, so we wanted Barker & Christol's help in communicating the proper message about the meters to our membership.

SOLUTION

What was the scope of their involvement?

They brainstormed with us and presented a pitch of what the message should be. They helped us with the copywriting and the branding of the marketing campaign. They developed a branding for the product, created a tagline that we could use for future technologies, and created all the communication pieces for the pilot of the advanced meters that we would then hope to carry through our full deployment. They provided all graphic design services for our business mailing, a residential mailing, and extra handout information.

What is the team composition?

We work with three or four people.

How did you come to work with Barker & Christol?

They were recommended by a neighboring electrical cooperative that is about three times our size. We felt comfortable that if Barker & Christol could handle an account that size well enough to earn that recommendation, they could handle us as well.

How much have you invested with them?

We’ve spent less than $50,000.

What is the status of this engagement?

We started working together in April 2017. Our pilot test was administered in fall 2017, and our full deployment began in May 2018. It will be another year before we’ve finished the deployment.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did the pilot with 7,500 of our members, and the communication materials were so strong and so effective that we had very little pushback. In the two areas where we launched the pilot, our goal was that our members would not reject the meters and not choose to opt out of having one. Of those 7,500, we only had 14 members choose to opt out and not take the meter. It was a very successful pilot in terms of communicating the right message so that members don't make an uninformed decision.

How did Barker & Christol perform from a project management standpoint?

They have been excellent. The account executive assigned to us has been prompt, and he listens well and understands our objectives. He’s attentive to our needs.

What did you find most impressive about them?

One of their strengths is their ability to think outside the box. The campaign material that they came back with was something I would have never thought of. I would have never thought to approach it in the creative way that they approached it. When we got the materials back, it was clear why we needed them. They're great listeners and great questioners. They researched our industry and tried to produce something that would resonate with our members.

Any advice for potential customers?

It is best to have a brainstorming session and utilize their creativity.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have been prompt and reliable.
  • 5.0 Cost
    Value / within estimates
    The price is very reasonable for the services we received.
  • 5.0 Quality
    Service & deliverables
    They have exceeded expectations on the quality and creativity of the message.
  • 5.0 NPS
    Willing to refer

Web Design & Digital Marketing for Pest Control Expert

"Barker & Christol managed every task and never let me become overwhelmed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Ongoing
Project summary: 

Barker & Christol improved website features and prepared a multi-pronged digital and print campaign to boost revenue and expand brand awareness. They now manage SEO, SMM, and AdWords initiatives.

The Reviewer
 
1-10 Employees
 
Nashville, Tennessee
David Hall
Office Manager, Home Pest Control of Middle Tennessee
 
Verified
The Review
Feedback summary: 

The improved platform attracted widespread praise from prospective customers, and Facebook followers doubled within several weeks. Barker & Christol’s transparent communication, integrity, and high-performing results despite a limited budget continue to drive growth.

BACKGROUND

Please describe your company and your position there.

I’m the office manager for Home Pest Control of Middle Tennessee. We’re one of the oldest pest control and termite companies in the Nashville area. Started as a family-owned company in 1959, we have an A+ rating with the Better Business Bureau and excellent ratings across all search and social platforms.

I work directly with the president/owner and oversee the administrative side of the business. I handle everything from maintenance and custodial work around the office to calculating the payroll, cutting checks, and filing taxes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barker & Christol?

Barker & Christol worked with us for years doing basic SEO, logo design, and marketing consulting. Last year, we proposed a stronger partnership and asked for their aid in multiple aspects of marketing. We gave them our full budget, including all digital and print materials, and they created a plan that matched our revenue and goals. Now that we have an established partnership, we sit down and go over what we have and where we want to go and allow them to take the lead.

They first proposed a digital campaign to increase our revenue and expand our influence within the market and industry. Using our budget, they helped us build a stronger digital product to advertise. They created a stunning website and suggested policies and procedures for social platforms. Now, they’re focusing mainly on SEO since we have a great digital product that we need to push in front of people.

What were your goals for this project?

We wanted to increase our revenue and influence by creating a better digital product that communicates more clearly with our consumers. Barker & Christol accomplished this by designing a better website with a cleaner format and establishing a strong presence on social platforms. With this digital presence, we’re able to convey a sense of professionalism and honest communication before our client ever has to pick up the phone and speak with us.

SOLUTION

How did you select this vendor?

Our company selected Barker & Christol before I came on board. They are trustworthy, family-oriented, and masters of their craft. They have decades of experience and show the utmost care and attention to every client, regardless of how large of a campaign that client needs. They truly want what’s best for us and for our customers.

We decided to form a stronger partnership with them after many trial-and-error marketing experiments on our own. Barker & Christol had never taken advantage of us as a small client or pushed us to the wayside. Because of the integrity and care they showed when we didn't work together as closely, we decided to give them more control over our marketing.

Describe the scope of their work in detail.

They have almost complete control of our marketing efforts. Our company’s owner, operations manager, and I form a strategy and budget with realistic goals for our busy season during the winter months. Then, we talk with Barker & Christol and ask them to form the marketing plan to drive that goal to fruition. If something doesn't sit right with us, they immediately find a better alternative.

They created and formatted our entire website, and they now handle every aspect of our SEO and AdWords. They also guide our social media management and provide tracking and reporting. During our website creation, we provided a lot of content outlines (e.g., services, insect information) as well as the vision and identity of our company.

What was the team composition?

A lot of team members were involved. I spoke with both partners about strategy and vision, an art director designed the website, a social media manager helped me create in-house policies and procedures, a writer formed the website copy, and an SEO specialist prepared keywords. Several other team members had a role behind the scenes.

The team composition never changed, and we never felt confused or overwhelmed. Barker & Christol planned sessions with me in advance and communicated efficiently. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received nothing but positive reviews on our website. Our Facebook membership doubled within a few weeks. Our product successfully conveys a sense of open communication and professionalism before customers ever speak with us. Once they find us online, they’re interested.

How effective was the workflow between your team and theirs?

Barker & Christol managed every task and never let me become overwhelmed. We communicated via email and phone and scheduled meetings through Gmail for simplicity. They gave realistic deadlines and ample support to complete whatever task needed to be done. They took feedback well and never seemed offended if we disagreed with an approach. They always offered alternatives, delivered promptly, and made sure everything was convenient for us.

What did you find most impressive about this company?

They advocate for our customers and hold us accountable for the message they are advertising on our behalf.

Are there any areas for improvement?

We’re completely satisfied and only regret not having more revenue for advertising with them. 

5.0
Overall Score They're a wonderful partner. I no longer feel alone in my mission to grow.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They prioritized our convenience and never made us feel rushed.
  • 5.0 Cost
    Value / within estimates
    I'm amazed at what they accomplished with our small budget.
  • 5.0 Quality
    Service & deliverables
    Every element is beautiful in form and function.
  • 5.0 NPS
    Willing to refer
    I've already referred them to many friends and other business owners.

Marketing & Advertising for The Jones Company

“We have worked on a variety of projects with Barker & Christol throughout the years and our goals are always met.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2013 - Ongoing
Project summary: 

Barker & Christol provide full advertising and marketing services to meet a wide range of goals, including promotional and branding campaigns, print advertising, and billboards.

The Reviewer
 
51-200 Employees
 
Franklin, Tennessee
Bridget Thompson
Director of Marketing, The Jones Company of Tennessee, LLC
 
Verified
The Review
Feedback summary: 

Dedicated and engaged, Barker & Christol consistently deliver results that satisfy project objectives. Their responsiveness and organization allow them to complete tasks efficiently and in a timely manner.

BACKGROUND

Please describe your company and your position there.

The Jones Company of Tennessee, LLC is a 90-year-old legacy home builder specializing in construction and land development. We are located in Franklin, Tennessee. I am the Director of Marketing. I handle all of the advertising and marketing decisions for The Jones Company; our sister company, Consort Homes, in St. Louis, Missouri; and all of our new home communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barker & Christol?

We were searching for a local ad agency that could understand the local real estate market. We wanted a small firm that would not treat us like a number and would not "nickel and dime" us to death on hourly billing. We also wanted a firm that was flexible, creative, and willing to be a partner with us, not just a consultant.

What were your goals for this project?

Our goals range from broad ideas like increasing awareness or branding to more specific sales-driven goals, such as increasing neighborhood traffic by 15%. 

SOLUTION

How did you select this vendor?

We conducted an online search and compared all of the local ad agencies and their portfolios. We met with a few other agencies and even worked with several more before we selected Barker & Christol.

Describe the scope of their work in detail.

Barker & Christol have helped us with promotional campaigns, branding campaigns, billboards, print advertising, video, and more. They handle design concepts, media placement, and even some supporting items such as signage.

What was the team composition?

We have a dedicated representative on our account, as well as several supporting team members. 

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

We have worked on a variety projects with Barker & Christol throughout our six years together, and our goals are always met. They have facilitated many successful campaigns.

What did you find most impressive about this company?

They are extremely responsive and organized. We always get great results and the work is completed in a timely manner.

5.0
Overall Score I cannot say enough good things about this team. They are a great bunch of people to work with. They are creative and fun, but also focused on getting the job done!
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Compared to other agencies, Barker & Christol has always been very fair and reasonably priced.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer