We developed a web application for a mentoring business that needed a brand transformation to gain scalability and improve user experience within their platform. We worked on the rebranding of the brand, design & development of the platform.
Mentor Day was a monthly event with the goal of matching mentors and entrepreneurs in face-to-face meetings. The platform allowed founders the possibility of posting an issue…
and being contacted by a mentor to coordinate a meeting. This action was mainly achieved in a manual way.
In late 2017, the challenge became to scale Mentor Day so that mentors and founders could be matched online across the world, without physical or scheduling barriers. The platform was reborn under a new brand, a new model and an evolved mission. InFlight is now a global toolbox of resources for entrepreneurs in every stage, increasing their chances of success and enhancing their journey as founders.
Our strategy to improve overall usability for the platform was to create a prototype based on the old version, to point out some key aspects that needed work. We tested the prototype with our target users and obtained user feedback on certain hypotheses we had, such as friction in the login screen, online meetings, ratings and perk exchanges. Besides testing with the mentor and founder profiles, we went further and interviewed accelerators, which would be able to use the product for their in-house mentorships.
Find more at: www.lateralview.co/work/inflight