BAR Agency

BACKGROUND

Please describe your company and position.

 I am the Founder of a photo-to-sticker company.

Describe what your company does in a single sentence.

Turns everyday photos into physical stickers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAR Agency to accomplish?

• Create a brand identity
• Design a mobile app UI

SOLUTION

How did you find BAR Agency?

Online Search

Why did you select BAR Agency over others?

Prior work samples

How many teammates from BAR Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop brand identity, design UI/UX for a mobile app, design website 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Design of the mobile app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, delivered items on time

What was your primary form of communication with BAR Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Anastasia did an amazing job with the illustration of the mascot for my app

Are there any areas for improvement or something BAR Agency could have done differently?

NA

BACKGROUND

Introduce your business and what you do there.

I'm the product director of CT Mobility, a cloud-based platform that enables businesses to launch and manage shared mobility services for various vehicle types.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help updating our branding and visual identity and making our website more modern, concise, and clear to our audience.

SOLUTION

What was the scope of their involvement?

BAR Agency conducted thorough market research and analyzed our target audience and competitors. They provided us with several options for the updated identity and branding based on current trends. After we chose the final design, they provided the brand book, structure, and designs for our updated website. The brand book included logos, images, fonts, and updated content.

What is the team composition?

We worked with three teammates from BAR Agency.

How did you come to work with BAR Agency?

BAR Agency was referred to us by one of our customers. We chose them over other options because they had a great portfolio, experience, and understanding of our needs.

What is the status of this engagement?

We worked together from May–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BAR Agency's work resulted in an increased number of website visitors and a higher amount of leads generated by the contact form on the site.

How did BAR Agency perform from a project management standpoint?

Everything was delivered on time. We had a group chat for ongoing discussions and weekly calls to track the progress and make decisions.

What did you find most impressive about them?

BAR Agency's flexibility, speed, and focus on deep research were impressive. Moreover, the quality of their work was above our expectations.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

RideNow is a Cyprus-based car-sharing service that lets users quickly rent a car via a mobile app and end the trip at any available parking spot in Nicosia, Limassol, Larnaca, or Paphos, including the airports.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BAR Agency?

We needed help with our marketing and design needs.

SOLUTION

What was the scope of their involvement?

BAR Agency took full ownership of RideNow’s marketing and design. They developed our brand identity and guidelines, designed the customer mobile app and interfaces for all internal services, created a new website, advertising campaigns and materials, and designed vehicle decals and other offline branding elements.

What is the team composition?

Eight team members were assigned: three designers, one marketer, one art director, one analyst, and two developers.

How did you come to work with BAR Agency?

We learned about BAR Agency through a personal recommendation from a trusted partner and were immediately interested in their approach. BAR Agency was our first client, and our project was where the agency began before expanding to serve other car-sharing services and companies. We chose them because we saw a partner ready to grow alongside us.

How much have you invested with them?

We invested roughly $12,000 in total with BAR Agency, covering about $3,000 for the full rebrand and visual identity, $5,000 to develop the car-sharing MVP, approximately $2,000 to set up and manage our initial advertising campaigns, and $2,000 to design and implement the website.

What is the status of this engagement?

We started working with BAR Agency in September 2019, before the agency officially entered the market. They were formed in the process, and RideNow officially launched in Cyprus in January 2020. The main work on the website, branding, advertising, and app design has been fully completed, but we have now moved into a new phase. Together with BAR Agency, we are developing a new mobile app, designing RideNow’s internal staff services, and planning new advertising campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the past two years, RideNow’s audience has grown from zero to about 3,000 organic monthly visitors, with conversion rates fluctuating between 5% and 25%, translating to 150–750 new customers per month. With an average LTV of €150 and a CAC of around €10, our LTV/CAC ratio is 15× (ROI ≈ 1400%), meaning every euro spent on acquisition returns €15. Monthly marketing investments of €1,500–7,500 have generated €22,500–112,500 in customer lifetime value.

The biggest drivers of our growth were a combination of organic and paid channels: SEO and on-street branded cars with QR codes proved exceptionally cost-effective—bringing in a steady 3,000+ monthly visitors and dozens of app installs per car each day—while targeted search and social ads delivered predictable, scalable acquisition at our €10 CAC. Influencer partnerships (notably with Margarita Orlova) outperformed all large-scale offline efforts by generating dozens of high-quality signups for a fraction of the cost, and our simple referral program guaranteed a baseline of new users every month. In-app upselling then maximized revenue from our existing base without extra acquisition spend, making these six tactics the core of our success.

How did BAR Agency perform from a project management standpoint?

I’d describe BAR Agency’s project management as highly structured and transparent. They broke our scope into clear phases (branding, MVP development, site build, campaign setup), mapped each to sprint milestones in Asana, and kept us in the loop with daily stand-ups (or quick syncs) and weekly demo reviews.

Communication was proactive. We primarily communicated via Google Meet, managed tasks and progress in Asana, and used Telegram for quick questions and day-to-day communication.

Whenever a dependency or unknown cropped up, they flagged it immediately, proposed solutions, and adjusted the schedule before it became an issue. As a result, the core deliverables went live on schedule, and we seamlessly moved into the next phase without any major hold-ups.

What did you find most impressive about them?

What impressed me most was how BAR Agency combined creative vision with data-driven rigor. They didn’t just design and build our brand and MVP; they integrated analytics into every sprint, ran rapid A/B tests on campaigns and even sticker designs, and proactively adjusted tactics based on real-time results. Their cross-functional team—designers, developers, marketers, and analysts—worked in seamless sync, communicated transparently, and treated our first car-sharing MVP as a true partnership rather than a one-off project, turning a steep learning curve into a smooth, on-time delivery.

Are there any areas they could improve?

One thing that could’ve gone more smoothly was the very first MVP phase. Because it was BAR Agency’s first car-sharing prototype, the team spent extra time ironing out details and ramping up on the domain, which added a week or two to our timeline. In the future, they could lean into a leaner “launch fast, iterate later” approach—streamlining initial design specs, cutting back on over-fine-tuning, and running quicker internal reviews—to get to market even faster without compromising quality.